Five Personal Branding Myths Debunked

On April 19th, 2013, wrote:

Personal branding is a hot topic in today’s business world, but great confusion revolves around what personal branding is and what is the best way to implement it in a marketing program. Building a strong personal brand is an integral part to achieving one’s career goals, but there are a few myths that need to be debunked before one will succeed. Myth #1: Personal Branding Is Personal Personal branding is not all about you but about how you can serve others, resulting in an increase in your own visibility and influence. The greater your influence is, the more success you will have in promoting your own personal brand. Each success you have with promoting your personal brand revolves around others endorsing you, which requires you to pay close attention to the needs of others and surround yourself with influential colleagues and customers. This is where most entrepreneurs fail to deliver. Understanding that your business needs to advertise how others can – Read the full article