Should I Sell My Brand?

On March 7th, 2013, wrote:

You own a small business and are thinking of selling it. Before making your decision, it’s important to understand all that it entails and to do extensive research to help you determine if selling is the right thing to do. First, you need to ask yourself why you are selling your small business. This answer will be the driving force in your decision. A few reasons to sell a small business include: No longer having an interest in or passion for your business; It’s grown too large for you to keep up; Your brand hasn’t grown much and you’re losing money on it; You can earn a cash profit and need the money; You no longer have the time to spend promoting your brand and running a business on a daily basis. There are myriad of other reasons, too, as to why you may want to sell your business. Make a detailed list and spend a few weeks mulling it over. – Read the full article

5 Tips For Getting Your Brand Video To Go Viral

On February 4th, 2013, wrote:

Viral marketing is one of the most interesting new developments in the world of advertising, and it’s a great way to build your brand. In the past, advertisements were expected to be straightforward and informative in order to tell the customers everything they need to know about your business. Viral videos work on a different principle. They’re edgy, unpredictable, and often mysterious, yet they work remarkably well. Follow these 5 tips to help your brand video go viral. Hook the Audience In order to capture the attention of your target market with a viral video, you’ll need to show them something they’ve never seen before. Give your viewers something intriguing, something that they’ll want to talk about with their friends. This is a great way to make a personal connection with your audience, because a viral video is as much entertainment as it is marketing. Think about your target audience and try to connect with their interests to encourage the – Read the full article

How To Determine The Value Of Your Brand

On January 22nd, 2013, wrote:

Determining the value of a brand is not nearly as simple as it sounds, for one surprisingly simple reason–brands are not businesses. A brand may be a certain aspect of a business, but it is largely intangible, and it is very difficult to assign a monetary value to intangible assets. Running a business valuation is a relatively straightforward matter of number crunching. Your sales, assets, debts, and growth all factor together to determine a realistic estimated value of your business. But how can you do the same for your brand? Determining the value of your brand can be done, but it is not as easy. First, you need to come to a workable definition of the word “brand” as it applies to your situation. What does your brand include? A brand is much more than just a name and a logo, of course. A brand is an accumulation of intellectual property and business strategy that evolves over time. You may – Read the full article

5 Tips for Preventing Brand Confusion

On January 2nd, 2013, wrote:

Just about every good business has a solid brand behind it. While branding is one of the most important parts of doing business today, it’s also something that has a tendency to be misunderstood sort of frequently. Many might not realize this, but branding involves a lot more than just the images and colors that you use to represent your business. Of course, the visual elements that inform your company’s look and feel are definitely a huge part of branding it properly, but the other important piece of the puzzle is the way your company actually communicates. The attitude, so to speak, that your company puts forth is going to be dictated by things like the marketing and advertising campaigns that you choose, and the voice or tone that your written materials use to communicate. It’s important to make sure you carefully choose all these elements to properly represent your business, but it’s also important that you’re not doing this – Read the full article

How to Build Your Brand on Twitter

On December 15th, 2011, wrote:

Twitter helps companies build their brand by introducing a new method of audience communication. Engaging, brief messages build interest and customer loyalty. In 140 characters or less, a company can inform their audience of their latest products or trivia knowledge. Any useful information will propel companies towards this goal. Tweeting and Marketing Companies can write Tweets that are automatically posted three to five times per day. Experts recommend frequency to keep customers interested. From a single article, companies can probably extract 10 or more tweets that represent the main points of the article. Only 25 to 30 minutes a week is required to generate daily Tweets for an entire week. Successful companies engage in a concept called mutual branding. This concept engages both employees and the company on a mutual page. The employee’s photograph and the corporate logo both exist on the page. The better the employee performs, the better the company looks. Feeds and Retweets Retweets and feeds will – Read the full article