How to Improve Response for Your Direct Mail Marketing Efforts

On September 19th, 2013, wrote:

These days, with email and instant messaging, the only physical mail we get seems to be junk mail. But if you are a business trying to market your goods or services, how do you separate your advertising materials from the rest of the junk mail that people find piled up in front of their doorsteps? In essence, the answer lies in being able to make your marketing materials stand out from the rest. Basically, people should be excited about receiving your advertisement. What can you give potential clients that can make them excited about doing business with your company versus another company? Here is how to improve response for your direct mail marketing efforts. Firstly, your direct mail marketing campaign can’t be bland. Boringness is the best way to kill a direct mail marketing campaign. When someone sees their pile of junk mail after a long day of work, yours should be the one they pull out first and set – Read the full article

Five Tools That Can Help You Monitor Your Brand Online

On April 22nd, 2013, wrote:

When it comes to business, managing your online reputation is everything. There is a lot of information out there nowadays regarding brand monitoring, but it is important to find out just what people think of your brand. As a business leader, you want to ensure that you have a reputation with your customers.┬áNowadays, brand monitoring is a lot easier. You will be able to find a number of different tools that can ensure you get a proper report regarding your current reputation. Social Media Social media is particularly effective these days when it comes to marketing a specific product. Taking advantage of social media is a must when it comes to effective brand marketing. Not only will this help in getting the word out about your product or service, you’ll be able to see how the public reacts or responds to your brand. On websites like Facebook, you will be able to take a look at the different opinions that – Read the full article

5 Ways To Protect Your Brand Online

On March 3rd, 2013, wrote:

When you think of a big red bull’s eye, what store comes to mind? Is it Target? Now how about the golden arches? Is it McDonald’s? These are just two examples of why it’s important to not just create a brand but do all that you can to protect it—both online and off. Branding is what people use to associate themselves with your company. Branding is what develops your reputation. In short, branding is essential to the success of your business. Therefore, there is simply no way that a company can thrive in this day and age without making sure that it does all that it can to be seen as both professional and reliable in every way. So, if you are looking for some suggestions on how to protect your own business’s brand online, we have five tips for you below: Monitor your brand. One of the best things about having a presence on the internet is that there – Read the full article