Communication Lessons From A Coffee Giant

On March 13th, 2013, wrote:

Ubiquitous coffee retailer Starbucks is now operating in 60 countries and has more than 18,000 retail store locations. Looking at those statistics, you might be perplexed as to why Starbucks even bothers with things like improving presence on social media given their existing enormous customer base. Actually, the company has proven that it’s not only willing to embrace social media, but also recognizes the techniques necessary to stimulate communication among their target audience. Keep reading to discover some of the tactics the company uses, and why they’re so effective. The Power of Sharing Starbucks recognizes that it’s harder for messages to spread without help. If you’ve ever logged onto Facebook and noticed a graphic, link or video that thousands of people have shared, you probably felt compelled to check it out yourself, even if it was an unconscious reaction. To stimulate visibility beyond the online realm, Starbucks rang in the holiday season by offering a “buy one get one” promotion – Read the full article