How to Spot the SEO Cowboys

On June 29th, 2012, wrote:

When you commission SEO work, you need to know that what you’re getting is worth the cost. This field can seem complicated to outsiders, but that doesn’t mean you can’t establish standards for the kind of work you want versus the kind of work you don’t. For you, there is a big difference between good and bad search engine optimization. And it’s not just about results either. The Internet is all about spreading data instantly, so if you align your business to something unethical, the news can travel fast. These are some simple tips to help you pick an optimization company. Avoid Dated Black Hat Methods at All Costs Firstly, it can help to understand the basics of what this service gives you. You use this method to improve your search engine ranking. To do that, you have to appeal to the algorithms that dictate a search engine result: usually by having a higher number of links to other sites, – Read the full article

Famous SEO Phrases

On May 22nd, 2012, wrote:

I hate to start off with an apology but I am sorry for lying. I have to admit that I lied in the title of this article. These aren’t famous SEO phrases at all. Instead, they are famous phrases which could have been said about SEO (search engine optimization) if you use a bit of imagination. I could tie myself up in knots here trying to explain what I mean so let’s just get started instead. A Superior Man is Modest in His Speech but Exceeds in His Action – Confucius Some people see SEO as being like some sort of black art which is carried out by untrustworthy charlatans. Clearly this isn’t usually the case but a good tip to avoid propagating this image is to avoid claiming to do things which are impossible. It is far better to give a realistic idea of what you can do for a customer and then strive to better that than to – Read the full article

The Over Optimization Penalty: Parsing SEO & This Upcoming Change

On April 25th, 2012, wrote:

When I first heard about the upcoming Over Optimization Penalty, I sighed heavily and longed for the days when my knowledge of such things did not extend much beyond the pros and cons of PPC vs SEO. Sometimes, ignorance truly is bliss. After spending the past couple of years working for one of the best SEO firms in the country, I know all too well the panic an algorithm change of this kind can incite across the blogosphere. But as long as the Internet exists, SEO will serve a purpose and reports of its death are not just premature but completely ludicrous. Of course, if you are dependent on black hat techniques and invest in quick fixes instead of quality content, you should be afraid and that does not sadden me in the least bit. On the other hand, a change of this kind still has the potential to harm reputable sites that engage in ethical SEO practices and, as – Read the full article

Welcome to the Google Tube of Updates

On February 27th, 2012, wrote:

Have you ever asked yourself what happens when you write a query in the search engine of Google? “Uncle Google”, as you see it now, is far more different from the one that is born in 1998. The search process is constantly being upgraded, throughout the tube for the past 14 years there are more than 7000 major algorithm changes. Do you remember the first time when you were typing something in Google and he gave you suggestions for your query? Don’t you think it is even cooler that now he gives you not only suggestions for the landing page but also the option to preview it without actually visiting it? At first sight these commands seem simple to you but actually they are parts from the huge and complicated maze of tubes behind the curtains. With those and many other interesting and important changes in Google’s algorithm you can get familiar in the following infographic. (Just click this link – Read the full article