Simple Web Design Tips for New Business Owners

On January 17, 2012, wrote:

If you are the proud owner of a new website, then you know how confusing and downright difficult the process of designing and building a website can be. It’s not uncommon to go through the trouble of finding a hosting service and choosing a domain name, only to get stuck when it comes to actually putting a site together and making it presentable for viewers.

Fortunately, there are some very basic things, even for newbies, that can make the process much easier. Here are some simple web design tips for new website owners:

Templates. One of the fastest and easiest ways to design an effective website is to choose a customizable template. Customizable templates are easy to find. Simply search online, load them to your site, and make whatever changes you want to make the design your own. If you use a blog hosting service like WordPress to build your website, you will be pleased to find that you automatically have hundreds of templates to choose from. (Editor’s note: Of course, be sure you also check out our ultimate list of WordPress templates.)

Content. Of course you want your website to look “pretty.” But even more important than that is what you provide for viewers who land on your site. Content is king, and if you don’t have something of substance to offer your site visitors, they will visit a different site.

Image backgrounds. Don’t use them. Period. They take longer to load, are distracting, make it difficult to read the foreground text, and are widely regarded as the mark of novice web design.

White space. While it may be tempting to fill your pages with as much information and ornamentation as possible, remember that your site visitors will be most attracted to crisp and clean looking pages… which means plenty of white space. Keep your site uncluttered and easy to navigate by cutting the frill and flare out and focusing in on the purity of the information you are providing.

Browser compatibility. Check your website from all of the most popular browsers – Google Chrome, Safari, Mozilla Firefox, Internet Explorer and Netscape (plus mobile device browsers) – to make sure your site works well in all of them. If it doesn’t, it is time to make some adjustments to your site, as these browsers account for over ninety-five percent of all Internet users.

These web design tips will help you attract visitors, and keep them interested. Even more, anyone can implement them, no matter how inexperienced. You’ve already put the time, energy, and money into establishing a website. Now it’s time to make it the best it can be.

About the author: Celine Garramore is a web designer who enjoys helping small businesses find a place on the web. She highly recommends using a website template to ensure you have a search engine and user friendly design.

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What do you think? Share your thoughts by leaving a comment.

10 responses to “Simple Web Design Tips for New Business Owners”

  1. Michelle DuBois says:

    Hey these are some great tips! I never thought that background images took so long to load! No wonder all the sites with clean, white backgrounds (like this one and Facebook) load up so fast.

  2. Kellee says:

    I’ve thought about hiring someone to do a browser compatibility test. I’m not too sure about doing it myself since all computers are probably different. I want as many opinions as possible. Aside from that, these are some really great pieces of advice. Thank you for such an insightful post!

  3. Sam says:

    Hi, I agree with all tips and here is some ideas for need to remember always for every designer…Responsive Functions, Circles, New Menus, Vector Art, HTML5 and jQuery, One-Page Layout, Info-graphics, Font Faces, Oversized Headers/Logos,Simplicity Remains the Key.

  4. Shaun M. says:

    Large backgrounds can work well, but if they are all loaded at once, like for a gallery then you can run into bandwidth issues. You need to load them in the background with javascript upon load is one way.

    Its a balance between everything, the trade off with a large stunning emotional image is worth it for businesses online, to write them off without thought isn’t right.

  5. Kimberly Adantee says:

    A fantastic post once again! I have always been focused on the appearance of my website. I have literally paid hundreds of dollars for a new design and have never been truly happy. So I never invested time into creating content. As a result of that, I have no visitors. Anyway, that’s just my story. This was some excellent information and very helpful!

  6. Cana says:

    These tips are perfect for those who are at the beginning. They can be followed by those who are not very well prepared in this domain too. Well done!

  7. Mary Rose says:

    I find this post so interesting. I think I could use these tips for my web design. I’m planning to create a website for my boutique and these are the tips that I will bear in mind. Nice post!

  8. Fiona Wong says:

    I agree with this post. Creating a web design should be done thoroughly. It should be made attractively and user friendly so that the customers will not find it hard to browse the site.

  9. Patricia Gill says:

    You got it right! That’s what I’m suggesting to people who just opened up a business. I immediately tell them to plan every single detail when they create a website.

  10. Norman Nevelle says:

    As a web designer, I can say that these things are extremely important.

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