Date: February, 2013

Pros And Cons Of Social Media For Real Estate Business

On February 28th, 2013, wrote:

Everywhere you look, people are telling you to sign up for Twitter, to post on Facebook and to start reaping the SEO benefits of Google+. This advice comes from well-intentioned friends, family and coworkers who want to see you become the most successful real estate professional in town, but it’s sometimes misguided. Here are some common pros and cons of social media, along with some advice to avoid the worst when navigating the digital waters. Increased Exposure Obviously, interacting with people and brands via social networks will increase the visibility of your business. People who were unfamiliar can learn your name and about your services. Consumers who may have have had a negative experience with your agency in the past can see you in a positive light, especially if you respond positively to even the most negative feedback. Plus, Twitter, Facebook and the like give you a new way to keep in contact with current clients. However, exposure isn’t everything. – Read the full article

Can A Marketing Degree Help You Score A Job At A Marketing Firm?

On February 27th, 2013, wrote:

When you are thinking about entering an institution of higher education, your major can be crucial in determining your job eligibility. As time goes on, we are seeing more and more companies put time and effort into marketing. With the presence of the online world, there are more companies who engage in online and offline marketing strategies/branding and SEO Activities. Putting this into consideration, could a marketing degree be good for you? Marketing is related to, but distinct from sales and advertising. It is a multi-functional field that teaches you a great deal, but first, you need to think about what it all means. Business Structure Some of the core classes that you take in a marketing degree are very much business related. They are the same classes that a business major will take, and they essentially show you a little bit about what you are getting into. The business structure that you are entering has a lot to do – Read the full article

Why Fit In When You Were Born To Stand Out? Developing Brand Presence

On February 27th, 2013, wrote:

What does the rest of 2013 look like for you and your business? Have you planned your marketing strategy for the year? Some old adages still ring true, and there are some new strategies to help you stand out in the business world. With the help of social media marketing, brand perception and networking, your product or service can soar high above the competition to greater heights. Creating Brand Ambassadors It’s all about perception when it comes to brand alignment. What does your business stand for? What does it mean? Customers expect to understand the purpose of your organization. There should be no question what you do or what you are selling. One step is to be sure your employees understand the company’s strategy; if they don’t get it, how can you expect the public to? By aligning perception with brand image in house, you are fostering a culture of purpose. Once your employees get it, they, their families and – Read the full article

What Is SEO Friendly Hosting And Why One Should Invest In It

On February 26th, 2013, wrote:

SEO hosting for websites aims to maximize the positioning strategy of a website by giving each one its own IP address. Dedicated IPs are perceived as unique and independent from any websites they are linked to. This large increase in the strength helps raise performance of the website in search rankings. The search engine ranking of any website gives greater emphasis to websites which are linked to different websites and IPs. Hence, when your website has a dedicated IP address, you’ll witness a dramatic impact on your SEO strategy. Like normal hosting, SEO hosting is also the same kind but with the extra feature of a C Panel (Control Panel) and the difference lies in the dedicated IP address in SEO hosting. It’s also a DNS name serve with the dedicated IP making it a strong meshwork resulting in better ranking in search engines than a usual website with normal hosting. Investing in an SEO friendly hosting has innumerable benefits. – Read the full article

The Main Types Of Content Moderation To Consider For Your Business

On February 25th, 2013, wrote:

If we say as a ballpark figure that the global online community now represents 1.2 billion people, we can understand just how much data is being shared across the world every single minute. It’s a mind blowing amount, and with people looking at your online content for generating traffic, adding comments and sharing information it’s obvious why you need to be aware and very much on top of content moderation. Pre-moderation                               This type of content moderation means that users who comment on your site are put in a queue to give you time to check the content before you agree it can go online. This way of checking means that you decide what goes up online and gives you the chance to check for libelous or inappropriate comments, or comments that are detrimental to you or your business. The downside to pre-moderation is that the user doesn’t have instant gratification of seeing their comments online. It can sometimes put people – Read the full article

How To Get Links On Sites That Don’t Really Want To Link To You

On February 25th, 2013, wrote:

If you work in SEO then you’ve probably noticed by now that people don’t really like giving links away for free. While giving away links is no longer thought to badly damage our own ranking, it’s nevertheless probably not wise to give out too many too freely as it still means pointing visitors away from our site. Furthermore, as links have value, giving them out freely is essentially a waste of money – you could be charging for those. Photo courtesy of: Gavin Llewellyn This makes life difficult when you’re trying to build a comprehensive and natural looking link profile though because it means that you’ll have to bend over backward to get your links on lots of pages and that many sites will even clear your links up as you create them. Post a link on a forum and you might find yourself being banned from that forum, post it in the comments and it will probably be a ‘no – Read the full article

How To Build Brand Loyalty With Amazing Customer Service

On February 23rd, 2013, wrote:

In today’s ultra-systematized world, it’s tough to have a one-on-one personal experience, with a real person. In the digital age, computers have replaced everything from telephone operators, receptionists and almost every representative between you and the company you most often do business with. However, there is nothing like calling a help or information line and actually getting a real person’s voice. It’s even better when that person’s sole objective is to help you at the best of their ability in a calm, respectful manner. More and more businesses today are realizing that in order to stand out in the super competitive market place of some of the most major industries, you must have exemplary customer service. This message is carrying down from big businesses to medium and small businesses everywhere. Excellent customer service will increase customers and build brand loyalty. Somewhere between the eve of the 20th and 21st century, analysts gave the incredibly misleading information to companies that they – Read the full article

Top 5 Reasons Why Your Facebook Promotion Campaign Is Not Working

On February 22nd, 2013, wrote:

This article includes the top 5 reasons for the failure of a promotional campaign on Facebook. Although Facebook promotions are paid to get ordinary results, many campaigns do not get their desired results. A Facebook promotion campaign is considered to be a failure if it has low click rates and no return on the investment launched. Below are the top five reasons why your promotional campaign on Facebook isn’t working. 1st Reason – Wrong market target for promotion: Many advertisers do not place their ad at right place and they select wrong ad targets as result. Size of a market is another thing which should be considered while placing an ad or selecting an ad target market. Some markets have a very big size while others have too small. Previous results which garnered good results from your Facebook campaign can also be used as an indicator for more promotion in the same targeted market. 2nd Reason – Promotion image is – Read the full article