Date: December, 2012

Using Email Marketing To Reach Out To Your Existing Customer Base

On December 31st, 2012, wrote:

Email marketing can be a very powerful tool, not only for building a list of prospects, but it can also be an effective way for reaching out to an existing customer base. Unfortunately, even seasoned email marketers often forget this fact and instead focus on just adding names to their list. Yet, for the smart marketer, developing your email list by honoring your current customer base can be the swiftest way to generate additional revenues and referrals. There are several reasons why you should use your email marketing efforts to drive traffic participating from your current customer base. First, these customers already know what you stand for and you have already established yourself as an expert in your field. Second, these same clients are interested in what you have to say, which is half the battle already won. Third, they have already purchased from you, meaning their likelihood of doing so again has increased. To help you revitalize your email – Read the full article

Top Five Reasons To Invest In A Good Website For Your Business

On December 30th, 2012, wrote:

Ecommerce is growing right now by leaps and bounds, and if you want your business to succeed, you just might have to break into the online market. This isn’t as simple as it sounds since you need a high-quality website that doesn’t look like you just slapped it together just to be on the web. Here are five reasons why you should design your website to be one of the best. 1. Your Competitors are Highly Tech Savvy First off, your competitors, you can be sure, have excellent websites to market their products and services. You have to remember that when you break into the web, you are now part of a worldwide market, which means that your competition is greater and stiffer than ever before. Having a good website that promotes the quality and reliability of your business will put you on a level playing field with your hundreds or thousands of competing businesses. 2. Your Consumers are Tech Savvy – Read the full article

Should You Hire An SEO Company Or Do It Yourself?

On December 28th, 2012, wrote:

Search  engine optimization is a highly effective online marketing strategy. There are literally thousands of SEO companies that can provide you with  reliable services. The goal is to get your website at the top of the  search engines. It’s not as easy as it sounds, effective SEO services use many different tactics to help a website rank better. After all, targeted keyword phrases, such as keywords related to the products and  services that a business provides can be very competitive. Getting a  website to rank for keywords on Google, Yahoo, and Bing is easier said  than done. The big question is whether you should hire an SEO company  for the job, or if you should just do it yourself. Doing it yourself can  save money, but it’s incredibly time consuming and generally, it’s best  left to the professionals. Search engine optimization requires keyword research. It’s fundamental that you be able to find keyword phrases that get lots  of monthly searches – Read the full article

Top 5 Most Important Facts For Online And Offline Marketing Strategies

On December 26th, 2012, wrote:

The advent of internet has brought about a rapid change in the way online and offline marketing strategies are perceived. The most important thing to do is come up with a good balance of using these online and offline marketing strategies in such a way that it spells success for your business. The benefits of these marketing strategies are multi-fold and one can generate worthy traffic, attract customers and build up a business if the efforts are used in a proper manner. If one keeps in account the following facts while devising the marketing strategy, the online and offline endeavors will bring great results. Highlight the URL Offline marketing endeavors are equally relevant while one talks about successfully taking any initiative forward. You can put the URL on your printed material. This will help in the promotion of the business as the customers will want to check out the performance of the enterprise at their leisure. They can simply type – Read the full article

The Benefits Of Pay Per Click In Online Business

On December 25th, 2012, wrote:

PPC or pay per click is basically one SEO solution in which the advertiser uses this system to advertise the products and services they offer by placing ads on various blogs or websites that have high traffic. If you are a businessman and want to increase your sales traffic, you can use a pay per click system where you just need to pay the webmaster or the managers of websites and blogs on every click made by visitors. So in other words, it would not hurt for you to pay the webmaster for every one buyer, considering that the cost per click type of marketing system is very cheap and affordable, even companies as big as Google offer a service of this type with a very affordable cost range of about one hundred thousand dollars not limited to monthly, depending on how many request. Some of the popular ppc marketing companies in the online business world today include Google Adsense, – Read the full article

How Your Brand Benefits From A Positive Online Image

On December 23rd, 2012, wrote:

Many established brands already realize the value of a positive image where their real-world operation is concerned. The way that the public sees a company directly correlates to profit and loss; so the manner in which a business conducts itself, including the products or services it provides, the level of responsibility it exhibits (in regards to workers, the environment, the community, and so on), and the attention it pays to its customers all have the ability to contribute to (or alternately, impair) success. But just because your online presence is virtual doesn’t mean that it can’t have a very real impact on your business. In fact, your virtual reputation may have even more to do with your brand image in this day and age simply because so many people rely on the internet as a source of information and sharing. So it’s important to find ways to ensure that your online image is a positive one. Luckily, there are several – Read the full article

The Early History Of Advertising

On December 21st, 2012, wrote:

Advertising has been around for as long as there have been people to influence. From ancient history to modern times, advertising has played a role in what people knew and chose to buy. Early advertising looked much different than the advertising of today, but its motivations were very much the same. Ancient Advertising Evidence of advertisement dates back to ancient civilizations. The Egyptians hung papyrus sales messages millennia ago, and evidence of political advertisements have been found in Pompeii. Rock painting was used across many civilizations to convey sales messages. The Middle Ages saw a shift in advertising strategy. As few people were able to read in this time, pictures and logos grew to prominence. Different services would advertise by displaying an associated symbol. Town criers were used by product sellers to alert and entice customers to stalls and wagons. The 18th Century The 18th century saw some of the first regulations in advertising. Because more and more people were – Read the full article

Generic TLDs Reinvent Digital Brand Strategy

On December 20th, 2012, wrote:

Up until now, the internet has mainly been dominated by 21 Top Level Domains (TLDs), which are mostly .com sites. A top level domain is the end portion of a web address (e.g. .com, .net, .org, .biz, and .gov). However, this has recently shifted with the introduction of many generic TLDs (gTLDs) into the internet landscape. By 2013, there will be thousands of gTLDs(e.g. .nyc, .taipei, .apparel, .hotel). Come 2013, we will have a new internet generation which will require that digital brand experts redevelop their marketing strategies. Digital branding teams will need to reconsider which domain names are the most useful to use, as well as which social media outlets and apps are worthwhile to invest in. Life for Chief Marketing Officers will become much more complicated, because .com sites will no longer be the default option. Instead of monitoring 21 Top Level Domains, they will need to monitor the integrity of their brand across 1,400 gTLDs! This upcoming – Read the full article