Date: February, 2011

Anatomy of an Effective Landing Page

On February 28th, 2011, wrote:

The landing page: the place where visitors are directed after clicking on an ad, a search result, a link, or an offer. It’s also the critical page that can convert mere visitors or readers into your customers, fans, or followers. What goes into building an effective landing page? Let’s check it out. Answers. It’s likely that visitors clicked on your ad or your offer because they want to get hold of a certain piece of information, or because they want answers to their questions. So give them just that. Answer their search queries. Tell them what your offer is. Explain how they can benefit from buying your product or service, from supporting your brand. Guide them on how to get started. Regardless of what your objectives are – to make a sale, to get people to sign up for a newsletter, to get a Facebook user to like your fan page – make sure that you craft your landing page – Read the full article

Google Tweaks Search Engine to Improve Quality of Search Results

On February 27th, 2011, wrote:

Google, under fire these last several weeks for allowing webmasters, marketers, and spammers manipulate its search engine, recently made changes to the way it ranks search results. The move, announced and detailed in a blog post Thursday at the official Google blog, signified an effort by the company to push down low-quality websites and pages that appear on its search engine results pages (SERPs), while rewarding sites with original, high-quality content and information as well as “in-depth reports” and “thoughtful” analyses. “In the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on,” wrote Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer. “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites, or sites that are just not very useful.” The change in ranking algorithms also supports – Read the full article

5 Code Free Ways to Build a Business Website

On February 25th, 2011, wrote:

It’s pretty much understood that almost every business needs a website. Unfortunately, not every business owner has the expertise to set up one or the time to learn how. This is especially true for small, non-tech-oriented businesses that still need an online presence. Fortunately, there are a slew of services that can help businesses to get online in a fast, inexpensive and professional manner without having to learn coding. These point-and-click systems make it easy for a new webmaster to get a site set up quickly. They might not be the most robust solutions, but they might offer a quick start that can get a business online until something more permanent can be established. On that note, here are five code-free solutions for getting a business site online and running, often within a matter of minutes. Squarespace Squarespace offers a great deal of flexibility with its layouts and a slew of modules including blogs, forums, file storage and more. Users – Read the full article

How we are a Triple Bottom Line Company

On February 22nd, 2011, wrote:

At Lakeshore Branding we believe in the triple bottom line philosophy, the phrase was first coined in 1994 by John Elkington, the founder of a British consultancy called SustainAbility. His argument was that companies should be preparing three different (and quite separate) bottom lines. One is the traditional measure of corporate profit—the “bottom line” of the profit and loss account. The second is the bottom line of a company’s “people account”—a measure in some shape or form of how socially responsible an organisation has been throughout its operations. The third is the bottom line of the company’s “planet” account—a measure of how environmentally responsible it has been. The triple bottom line (TBL) thus consists of three Ps: profit, people and planet. It aims to measure the financial, social and environmental performance of the corporation over a period of time. Only a company that produces a TBL is taking account of the full cost involved in doing business. For businesses, sustainability – Read the full article

Important Lessons I Learned When Learning How to SEO

On February 10th, 2011, wrote:

I publish this to you guys because in the time I have spent working for Lakeshore Branding, I have learned a lot in what is SEO.  As I will be taking a drastic turn in my life and begin working for the man, there are a few important lessons I have learned. First, a quick background.  After graduating from the University of Iowa, I helped a colleague start up a webhosting company, Host Duplex.  Afterwards, I joined Lakeshore Branding as an SEO Hero (self modified title 🙂 ) to expand my technical knowledge in the SEO industry and further develop my web development skills. Here are the lessons I have learned as an SEO Hero. 1.) You Don’t Know Jack! One of the many lessons I have learned through life is that real life experience is king.  From research and different books, I had thought that I knew my fair share of how to optimize a website.  It wasn’t until I – Read the full article

9 tips to Strengthen Your Business

On February 1st, 2011, wrote:

Happy February LSB readers! Well now it’s February and hopefully, you haven’t abandoned your 2011 resolutions.  For us entrepreneurs, goals are important as ever on our road to global domination. Two of my goals:  Be consistent in the gym, and grow the business.  When I was in the gym last week, it occurred to me that most exercising tips directly relate to growing your business. Confused?  Read on to see how these muscle growing or slenderizing (for you ladies) tips can strengthen your business. 1) Don’t Overexert Yourself What’s going to happen if you lift too much weight? Injury.  This rule is the same for your business.  Rack up too much debt, take on too many clients, you’re going to hurt your business.  A rule in exercising is to ensure you master the lower weight before you move up.  Be real with your company’s capabilities and realistically conduct your business. 2) Don’t Follow the Other Guys Just because the people at – Read the full article