Date: October, 2010

20 WordPress Plugins That Can Boost The Revenue Of Your Blog

On October 8th, 2010, wrote:

Do you have your favorite WordPress plugins? I have a list of more than 10 ones that I install on every blog. Some help me backup easier, some improve the site speed and other plugins show me detailed stats of what people do on my blogs. All these plugins are great. But they are not the most important ones. The most important plugins for every serious blogger are these which help their blog generate revenue. Of course they can’t magically turn your blog into money machine – you still need to work hard and create great content. These plugins however can significantly boost your revenue – by improving the SEO and user interaction, by helping you to sell more ads, or by letting your users share the blog on social networks. Here is a list of the best ones you can install right now: 1. WP e-Commerce Now it’s easy to turn your WordPress blog into a shopping cart. The – Read the full article

Google Instant and the Rising Importance of Search Suggest

On October 8th, 2010, wrote:

Now that Google Instant has aged a bit and search professionals have had the opportunity to test its effect on SEM campaigns, the general verdict seems to be that Instant has not had a dramatic effect on SEO. Like Google Caffeine earlier this year, Instant seems to be aimed at improving user experience rather than search results. Indeed, in spite of all the SEO anxiety accompanying each change made by Google, the fact remains that their recent upgrades have focused largely on three main factors: *   Greater personalization *    Better targeting *    Increased efficiency And while these are all things that professional SEOs are already optimizing for, now may be a good time to look beyond search results and consider how Google’s changes are affecting search behavior. With the release of Google Instant, it seems clearer than ever that Google wants to make search as easy and as intuitive as possible – and the way it’s doing that is by – Read the full article

Dropbox Review: Sync, Store, and Share Files and Folders Anywhere

On October 7th, 2010, wrote:

At this day and age it’s not unusual to be using multiple computers at once – one desktop at home, another at the office, a laptop, a tablet computer, even a mobile phone. But it can be quite tiresome to have to back up or synchronize all your folders and files from these computers – regardless of whether you’re using a USB disk, an external hard drive, or a stack of blank CDs. Sure, E-mailing the files to yourself might be a pretty cool idea (since everything is stored online), but when you’ve done it more times than you can take, and when attaching files takes more time than you actually have, it’s a definite sign that you should be looking for a better solution. Enter Dropbox – a service for automatically syncing, storing, and sharing files online. Launched in late 2008 for Windows, Linux, and Mac, Dropbox makes it simple and easy to access your documents from anywhere, from – Read the full article

Don Draper Lessons in the Age of Social Media

On October 6th, 2010, wrote:

We don’t know about you, but Mad Men is a show we can’t get enough of. Sure, it has won a bunch of Emmy Awards, and it provides a gripping depiction of the lives of advertising executives on Madison Avenue in the 1960s, but these aren’t the only reasons why we’re watching. The truth is, Don Draper – played by actor Jon Hamm – is actually wise beyond his years. A classic  American figure, sure. But old-fashioned? We don’t think so. Every episode, Don Draper unleashes a brilliant, memorable line, a gem of an advice that we can take and use in the age of Internet marketing and social media. Take for example the following Don Draper quotes. Don Draper: “Our worst fears lie in anticipation.” Sure, trying to learn things like Twitter, SEO, web analytics, PPC advertising, etc. can be downright intimidating. It’s almost like trying to learn a whole new language – something you may be afraid you’re – Read the full article

What Your Web Content Writer Should Have

On October 5th, 2010, wrote:

Establishing – or enhancing – the presence of your business online will require a lot of text. Let’s see: website copy (with multiple pages), product and service descriptions, blog entries, tweets, Facebook wall posts, E-mail newsletters, pay-per-click ads, etc. So who’s going to do all that writing? Hire a web content writer. That’s the simplest solution, right? It’s also one of the most efficient. You hire the writer for a specific content creation project, maybe even an outsourced writer from offshore. It’s cost-effective, and you’re also able to free up a lot of time for yourself – time that you can spend focusing on running and growing your business, as opposed to playing the role of a copywriter or communication agency. Before you handpick a writer, though, you have to make sure that he or she is your best candidate. An interview may even be necessary. The most important thing, of course, is that the writer has what it takes – Read the full article

Why You Should Love KnowEm

On October 4th, 2010, wrote:

What if you could control and monitor your image across all social media? What if you could sign up for all the important social media sites out there and hear all the conversations being made about your business or brand? It sounds like a lot of work, but not if you’ve heard of KnowEm. A few months back we wrote a post that focused on this extremely useful social media service, which, as a kind of username detective, basically helps small business owners, startups, or even enterprises and larger companies check for the use of their brand, product, trademark, personal name, or username instantly on over 400 popular and emerging social networks or social media sites – including Facebook, Twitter, LinkedIn, Foursquare, Multiply, WordPress, MySpace, Formspring, Blogger, Posterous, and many more. KnowEm is a great brand management tool, too. You can grab your name and secure your brand before someone else does – someone who doesn’t have the authority for – Read the full article

How to Track Your Rankings in Search Engines

On October 2nd, 2010, wrote:

As the search engine marketing industry grows, there continues to crop up various web-based apps and tools for rank monitoring. But the simplest – and perhaps most talked-about – of these is a service called AuthorityLabs, developed in Phoenix, AZ, by a developer named Chase Granberry. “Rank monitoring should be effortless,” so goes a line on the AuthorityLabs website, and it’s one echoed by small businesses, enterprises, Internet marketers, and agencies everywhere. Indeed, there’s a great deal of demand for a simple, easy-to-use, and affordable solution that allows customers to track and analyze their ranking performance on search engines (Google, Yahoo!, and Bing) without wallowing in confusion on how to use the tool, or squandering their resources just to pay for a premium service. It’s to no surprise, then, that AuthorityLabs positions itself as a service for “rank monitoring made easy”. The question is, does it deliver on its promise? Pricing: AuthorityLabs readily admits that its service is more expensive – Read the full article

FreshBooks Review: The Leader in Online Invoicing

On October 1st, 2010, wrote:

Tracking time and invoicing clients are important office tasks that you may often wish you don’t have to do. If only, right? But regardless of whether you’re a freelancer, a consultant, a small business, or a corporation, you just have to have some form of system to keep that income stream running smoothly – plus, of course, a staff member employed specifically for the purpose of managing that system. Enter FreshBooks, a web-based accounting, time billing, cost estimate, and invoicing application that has been dubbed “the leader in online invoicing”. It’s designed to help users save time and money in performing such accounting tasks as tracking income, managing estimates, creating and sending invoices, receiving customer payments, and generating accurate year-end financial reports. It’s definitely a great concept, but does FreshBooks perform better than if you just hired an accountant or a third party? Our answer: yes. A resounding one. We here at Lakeshore Branding have recently incorporated FreshBooks into our – Read the full article