Date: October, 2009

Why Magento is Your Best eCommerce Solution

On October 30th, 2009, wrote:

It is tough to sell these days – even tougher if you try to do it online. It’s not just the similar businesses and stores in the neighborhood you would suddenly be competing against. Take it online, and you’re competing against the whole world. But times are changing, and often your online presence is critical to the success of your company. That’s where the customer base is obviously moving towards. In the US alone, ecommerce totaled over $200 billion in sales. In running an online store, one of the important first steps is finding the best ecommerce solution for your business. At Lakeshore Branding we use Magento, a versatile open-source cross-platform content management system that aims to handle all aspects of building and maintaining your ecommerce site. It is dubbed as the “platform for growth” for businesses looking to take it online and to the next level. We agree. What’s best about Magento is its robust set of features, scalable – Read the full article

How Google Voice Can Help Your Small Business

On October 29th, 2009, wrote:

Google is giving a new voice to small businesses – using their existing phone numbers. The company announced recently that Google Voice (formerly GrandCentral), the telecommunications service developed by the company, now comes equipped with a new feature, one that could entice more small business owners to use it. While previously, Google Voice can only be used by getting a new Google number (a criticism on Google Voice, since not everyone wants to start over with a new number), now it is possible for users to sign up for the service with their own existing phone numbers. This new capability gives small business owners plenty of reasons to use Google Voice as a sort of online PBX (private bank exchange), and a free one at that. The voicemail feature, for example, lets Google Voice users access voicemail not just from their phones but also through a computer; messages are transcribed automatically into text and can be read on a Gmail-like – Read the full article

Social Search Brings Results from Your Social Circle

On October 28th, 2009, wrote:

Recently, Google rolled out another one of its search engine innovations: the Google Social Search. The announcement was made in conjunction with the company’s new partnership with social networking giant Twitter, which should help users find more up-to-the-minute, real-time data – including tweets – in Google search results. Google Social Search, however, is something independent from the Google-Twitter collaboration. Contrary to what some people might think, Social Search is not real-time search. What the new service does do is help users find content published by people in their social circle – and then see this kind of content included in search results. “Most people on the web today make social connections and publish web content in many different ways, including blogs, status updates, and tweets,” as explained by Google in the official blog entry announcing Social Search. “This translates to a public social web of content that has special relevance to each person.” It is this relevant, social web of – Read the full article

The 7 Top Features of Magento, the Platform that Changed eCommerce

On October 28th, 2009, wrote:

Ecommerce is evolving. It’s certainly growing. By the year 2012, ecommerce sales in the US alone are projected to reach $335 billion. As the online customer base continues to grow, so will the number of online stores. Needless to say, it’s an increasingly fierce competition. In order to keep up and ahead of the pace, it is critical that businesses serious about growth in the ecommerce industry should find the best ecommerce solution for their companies. Enter Magento. Called the “platform for growth”, Magento is an open-source enterprise-level content management system whose flexibility, scalability, and robust feature set have been acclaimed by experts in the ecommerce industry. It’s the fastest-growing ecommerce solution in the market today, and with 750,000 downloads, the platform is bound to only grow bigger. Magento’s usable interface, analytics and reporting capabilities, SEO-friendliness, and catalog management tools have been praised by businesses, retailers, wholesalers, marketers, developers, and design firms. But what makes the ecommerce platform truly special – Read the full article

Trick or Tweet Social Media is Spreading

On October 27th, 2009, wrote:

Attention small business owners who think social networking is silly: knock it off. We know you’re just afraid, or confused, but you can’t hide behind those excuses any longer. With the recent announcements of Bing and Twitter integration, and Google’s Social Search, your business can’t hide any longer. Those angry tweets about your poor quality that you ignore? Yep, those are appearing in searches right next to your latest press-release. Photos of your day-old looking food you served up are not only on Flickr, but now they’re in any searches people may perform who are friends with those folks. Bottom line: you’re bad service and poor products are going to be exposed faster, to a wider audience, and with lasting impact. So get involved; interact with your customers, make them feel welcome, make them feel something. Have a great product? Good. Lots of people are no doubt talking about it. Let them know you’re listening. Encourage them to make those – Read the full article

How to Create Your Linkedin Company Profile

On October 23rd, 2009, wrote:

LinkedIn isn’t just for individuals looking to power their career and build their professional network. It’s also for companies and business organizations looking to establish and promote their professional identity. Creating a LinkedIn company profile page will go a long way in letting people know what your business is all about. First of all, you can use it as an opportunity to build an online reputation for your company. When created and managed strategically, it can also be a great branding tool. A LinkedIn company profile, moreover, is friendly to search engines: it’s public and can show up in search results, giving you an extra edge in exposure and helping your business attract potential new customers or employees. Create your company profile now on LinkedIn. The instructions are simple and easy to follow. We have even included a short Youtube video on how to create your profile. Below are a few tips to help you maximize the Linkedin company profile – Read the full article

Search Engines Are Evolving By Getting Social

On October 23rd, 2009, wrote:

The search wars have just been taken to a whole new level. The catalyst? Social media. With the phenomenal popularity of social networking sites like Twitter and Facebook, both Google and Microsoft will now be integrating real-time updates into their respective search engines. In separate announcements made yesterday, October 21, Google said it has reached an agreement with Twitter to include real-time updates – “Tweets” – in a new Google feature called Social Search; meanwhile, Microsoft has signed deals to get full feeds from both Twitter and Facebook. Google cited the fact that “an entirely new type of data has emerged… not only as a way for people to communicate their thoughts and feelings, but also as an interesting source of data about what is happening right now in regard to a particular topic.” The agreement with Twitter means search results will now include up-to-the-minute data and real-time observation from a stream of Tweets, so that users “will find tweets from – Read the full article

Social Media Sparks New Ways of Giving

On October 22nd, 2009, wrote:

Thanks to social networking sites like Twitter and Facebook, charity is moving beyond direct mail, newsletters, and door-to-door campaigns. It has gone “non-traditional” – and so have forms of giving. What d’ya know: social media has churned out something we may aptly refer to as ‘social good’. This came to record-setting light in the recent #BeatCancer campaign. You might have heard of it. Actually, you may have participated in it. Here’s how the fundraising effort went. For every Tweet, Facebook status update, or blog post containing the #BeatCancer hashtag, eBay/PayPal and MillerCoors pledged to donate one cent to cancer research. The campaign went viral, mobilizing raised social media users everywhere. On October 16 to 17, #BeatCancer raised significant money for several cancer charities – to the tune of over $70,000, actually – and set the Guinness World record for the most social mentions in a 24-hour duration: 209,771. Not all have set records, but more and more fundraising initiatives are – Read the full article