Date: February, 2008

"How often should I update my website?"

On February 9th, 2008, wrote:

This is a question I often hear from small business owners, entrepreneurs, and anyone with a personal web site. The hard part is, there is no correct answer. Here are some general guidelines I do recommend you follow in how often to update your website. Homepage: 1-2 weeks. First, people want to know someone is actually there, not that you are a fly by night operation that failed two months ago. Even if its only a few changes to the text, updates to a ‘news’ section, or changing some images around. Secondly, Google crawls your site every few weeks to look for any kind change to the text. Google also wants to know you consistently update your pages, so this plan of every week or two ultimately helps your search engine rankings as well. Sub Pages: 1-2 months, or as needed. Most importantly, make sure they are up to date with current prices, specials, and other offers. Again, Google likes – Read the full article

Don’t let Poor Website Images scare away your Visitors

On February 4th, 2008, wrote:

Before a visitor has a chance to read the first line of copy that you perfected over the last few months, chances are good that they will see an image (or ten) and judge your website accordingly. Subconsciously we favor good composition, color balance, and proper lighting in pictures– even if you aren’t a creative person. Ever wonder why your pictures from your camera never look as good as someone else’s? Its usually not the camera… In my humble opinion — please, never try and use your own pictures on your website unless you have some photography experience and can work your way around in Photoshop. In an effort to save money, some people will have friends or their nephew with a snazzy digital camera take some wonderful pictures for their website (SEE LEFT). Most digital camera pictures require a good amount of editing and correcting before they’re worthy of a professional website. With the price of stock photography (Really – Read the full article

Royalty free Images vs Right Managed vs Exclusive Rights

On February 3rd, 2008, wrote:

When buying stock photos, contracting a photographer, or purchasing images from events these three terms will usually come into play. Here is a brief overview of how you can purchase the right to use an image. Royalty-free images: This simply means you can use the image over and over again, as many times as you would like, without paying any addition money (royalties) to the creator. This does not mean the image is free to use if you have not bought it. Be sure to read over the terms when buying images, as sometimes even royalty-free images can have limitations to how they can be used. These images also can be sold by the image creator to other individuals or companies for their use, so their is a chance you might run into the same image somewhere else. That is just a fair warning, I buy all three of these license types of images and I have never had a – Read the full article