It Pays To Promote During a Recession

It Pays To Promote During a Recession

“Companies that maintained or upped their advertising during the 1981–82 recession, had gains in sales in the short-run as well as the long-run. The McGraw-Hill Research study analyzed 600 companies from 1980 to 1985, and found those that advertised aggressively...
The Importance Of The Feed

The Importance Of The Feed

Monday kicked off with a bang as it was announced social network giant Facebook acquired social aggregating site FriendFeed. If you’re unfamiliar with FriendFeed, the free service allows users to add their activity from across the social web and aggregates the...

Twitter 101 for Businesses

Luckily, we here at Lakeshore Branding are no strangers to using twitter, both personally and for business. And even though we advise clients on using Twitter everyday, it’s still good to be reminded of the basics and best-practices of the popular micro-blogging...
Do You Have Great Employees?

Do You Have Great Employees?

Do you hire great employees, no matter the position? Yesterday I went to Potbelly in Bolingbrook with my girlfriend and 5-month old puppy, Jack. I stayed outside with Jack and sat at a table while my girlfriend went inside to order. While sitting with Jack, a Potbelly...