by Lakeshore Branding | Feb 28, 2011 | Internet Marketing, Small Business, Social Media
The landing page: the place where visitors are directed after clicking on an ad, a search result, a link, or an offer. It’s also the critical page that can convert mere visitors or readers into your customers, fans, or followers. What goes into building an effective...
by Lakeshore Branding | Feb 25, 2011 | Internet Marketing, Small Business, Web Design
It’s pretty much understood that almost every business needs a website. Unfortunately, not every business owner has the expertise to set up one or the time to learn how. This is especially true for small, non-tech-oriented businesses that still need an online...
by Lakeshore Branding | Feb 10, 2011 | Blogging, Internet Marketing, Small Business, Social Media
I publish this to you guys because in the time I have spent working for Lakeshore Branding, I have learned a lot in what is SEO. As I will be taking a drastic turn in my life and begin working for the man, there are a few important lessons I have learned. First, a...
by Lakeshore Branding | Jan 27, 2011 | Internet Marketing, Small Business, Social Media
Users of Tumblr don’t have to open their wallets to get a great selection of themes. Tumblr’s theme directory offers hundreds of interesting, attractive and and practical themes that you can choose from. Combine that with a powerful set of customization tools to...
by Lakeshore Branding | Jan 20, 2011 | Internet Marketing, Small Business, Social Media
As you’ll notice, we’ve been focusing recently on the “marriage” of search engine optimization and social media – and talking about things like how you can use social media sites for your SEO campaign, or how you can leverage Twitter for link building. We believe that...
by Lakeshore Branding | Jan 19, 2011 | Internet Marketing, Small Business, Social Media
Google has a new competitor in online advertising – and it’s today’s most famous Internet startup. According to market research firm eMarketer, social networking website Facebook earned revenues of $1.86 billion last year – from advertising alone. Whoa. The figure...
