by Lakeshore Branding | May 10, 2013 | Internet Marketing, Small Business
Marketing online may seem easy, almost as if products and services sell themselves, but that is rarely the case. The Internet is a fiercely competitive marketplace, and it requires a structured approach in order to market a product in a way that converts leads into...
by Lakeshore Branding | May 10, 2013 | Small Business
Mobile payments are becoming more common. Many small businesses enjoy the lower associated costs and easier use compared to traditional wired payment processing. Using a mobile payment system provides many benefits to your customers, but are you properly communicating...
by Lakeshore Branding | May 7, 2013 | SEO, Small Business, Social Media
Small businesses out there, especially those in the service industry, take note. Many entrepreneurs have the vision and creativity for limitless branding potential for their new company, but all the capital is wrapped up in the startup’s essentials. While this...
by Lakeshore Branding | May 7, 2013 | Internet Marketing, Small Business
Roughly 83 percent of online shoppers expect some level of support during the shopping process, according to a 2013 report by LivePerson. Whether you’re an online retailer or a B2B marketing company, you have people who purchase and use your product or service...
by Lakeshore Branding | May 6, 2013 | Internet Marketing, SEO, Small Business, Social Media
A direct correlation can be drawn between the success of a company and the brand awareness that the company commands. Consider for a moment the prevalence of Mars bars over any other chocolate bars. Mars bars in themselves are not superior to other chocolate bars, in...
by Lakeshore Branding | May 6, 2013 | Small Business
If you are self-employed, chances are good that you are working your dream job, but as any self-employed person can tell you, dream jobs still take a ton of work! While working for yourself allows you a great deal of freedom, it also introduces some extra pitfalls....
