by Lakeshore Branding | Jan 19, 2013 | Internet Marketing, SEO, Small Business
Internet and marketing have one thing in common; they are always changing. This means that relying on techniques that worked five years ago and expecting them to yield the same results is unlikely to be a wise marketing decision. Website owners must keep abreast of...
by Lakeshore Branding | Jan 18, 2013 | Internet Marketing, Small Business
As a small business owner you will want to use all possible tools to promote your business. If you have registered with Yelp, you can be sure that you’ve made the right decision. There are many services like Yelp, which claim to help you promote your business, but not...
by Lakeshore Branding | Jan 17, 2013 | Small Business
Whether it’s product packaging, billboards or a newspaper advertisement, printed materials are often the first means of communicating with customers. When the material is more expensive, such as a billboard, business owners tend to put more thought into the...
by Lakeshore Branding | Jan 16, 2013 | Internet Marketing, Small Business, Social Media
Branding is an extremely important part of business in today’s world. Successful marketing campaigns and strategies create memorable brands that stick in the minds of customers for years. In order to establish your brand, you’ll need to maintain a sense of...
by Lakeshore Branding | Jan 14, 2013 | Small Business
The difficulty in branding a business stems largely from the fact that there is no real way to measure the effect that a campaign will have on the public at large. While modern means of tracking marketing efforts and conducting surveys have certainly shed light on...
by Lakeshore Branding | Jan 11, 2013 | Small Business
Keeping employees happy at work is a key part of any manager’s job. Several steps will keep employees happy. Scheduling and time-off flexibility allows employees to have a life outside work. This translates into higher morale. Recognizing different personality...
