If you are an Internet marketer, online retailer, or blog owner, the positioning of your site in different search engines is very important, as it will dictate the traffic that your site is getting. With the different algorithms being implemented by Google now, it is important for blog owners to implement content creation strategies on their blog to improve its ranking and SEO performance. One known effective way to accomplish this is by having guest bloggers to your site.
Guest blogging is beneficial to both the blog owner and the guest blogger. The guest blogger will gain a valid link back to their site once the article has been published, which can definitely boost their site’s SEO ranking and performance. On the other hand, guest blogging is advantageous for the blog owner, since it paves the way for having regular posts and quality content in their site: something that search engines will surely appreciate.

So how do you attract guest bloggers to your site? Here are a seven great tips on how to do just that.
Build and establish your blog first. The reason why bloggers would want to guest post on your site is to drive traffic to their own blog. Nobody would be interested to post for your site if you don’t have any readership and real traffic. Build and establish your blogs first to generate its own followers, increase page ranking, and gain traffic; in no time, guest bloggers will start to line up for your site.
Create a Contact Us page or link. Your contact details – like your E-mail address, company phone, etc. – should be visible so that interested guest bloggers can immediately contact you if they would like to discuss guest blogging opportunities at your site. You can even create a contact form that automatically saves drafts of guest bloggers’ articles to your site’s editor / dashboard – so that all you have to do is review, edit, schedule, and publish.
Sign up on sites where you can promote guest blogging opportunities. There are numerous sites where you can sign up for free and where you can advertise your need for guest bloggers. Be sure to check out sites like My Blog Guest and Blogger Link Up.
Lay out your guidelines. Make sure that your guidelines and requirements for guest posts are clear to the guest blogger. You can indicate the niche or topics that you accept in your blog, your required number of words, the number of links you allow in the article, and many more. If the guest posts don’t meet these requirements, don’t hesitate to reject the article. (Hey, it’s your site.)
Offer a link back to the guest author’s site. One reason why bloggers guest post is to get a valid link to their site. By allowing them to include links to their site in the guest post, you’ll be able to attract them to submit even more quality articles.
Respond in a timely manner. Though it can be time-consuming to manage guest posts, it is important that you respond to guest bloggers in a timely manner. Acknowledge the article upon receipt and inform guest authors about the status of the article.
Encourage repeat contributions. Establish a relationship with your guest bloggers especially if you like their work and their style of writing. Invite them to submit regular articles to your site, feature their article on your blog, offer revenue sharing, etc. so they will feel appreciated and would encourage them to submit frequently to your site.
The efforts that you put in attracting guest bloggers to your site will pay off in the end. Regular quality content, after all, impresses search engines, and will also help in improving your site’s search ranking and performance.
About the author: This is a guest post by Melissa, she is a blogger and copy writer for SEO Doctor.