For your site to be noticed and to get traffic, it should have a good position in search, so that it will always land on the first page of popular search results at search engines like Google, Yahoo and Bing. Achieving this is no miracle and is not something that can be done overnight: it takes an effective SEO strategy to move your website to the top of search engine results.
In order for an SEO strategy to be successful, a website owner should monitor the different metrics of their site on a daily or weekly basis to gauge if the strategy that they are implementing is working.
Here are a few metrics that any website owner should watch out for, to know if they are on the right track and if the strategy that they are implementing is improving their website’s ranking:
Traffic Metrics. Web traffic is the number of visitors that your site is getting. This is a good way to measure the success of an SEO strategy because the more traffic you get for your site means that your site is getting attention, which in turn can signify that your SEO marketing is working.
Keyword Metrics. This metric will show data on which keywords people use when searching using popular search engines and which of these keywords generates traffic. With this information at hand, website owner can then edit their site’s content and use these keywords to generate more traffic. It is also useful to monitor the Keyword Yield of the competitor’s site to see which keywords can be used on your site to “steal” the leads that your competitor is getting.
Bounce Rate Metrics. This metric is the percentage of visitors that bounce away to a different site. The objective of any SEO strategy is to increase traffic and reduce bounce rates. A website owner should aim to keep visitors on their site so they can get to know the different products and services that the site is offering and eventually will generate revenue for the company. By examining the bounce rate, website owner can then implement techniques that will prevent visitors from bouncing to a different site.
Backlinks Metrics. Inbound links is one of the most important backlinks metrics to check as it shows links to your site coming from other sites. The more backlinks your site generate (and the more powerful or authoritative the sources of these links are), the more it can improve your site’s page ranking and search performance.
Conversion Metrics. Conversion is any action taken by a site visitor. Generating traffic to your site is useless unless a visitor does any action: for example, clicking links, downloading an e-book, subscribing to an E-mail newsletter list, making a purchase, etc. It is always good to monitor this metric to understand your client’s preferences and the reason why they visited your site.
Social Media Metrics. Website owners and Internet marketers should acknowledge the big influence of social media on the success of an SEO campaign. It’s important for them to determine how their site is being established in various social media platforms – like Facebook, Twitter, YouTube, LinkedIn, among many others – and how social media can bring traffic to their website.
A successful SEO campaign requires an understanding of how websites behave, and these metrics can give website owners a better understanding of their website data. That way, they can make informed decisions and actions on how to achieve the goal of increasing web traffic and improving search engine result rankings.
About the author: Abie works for Moto Templates as a content writer. Moto Templates is a website where you can find a lot of Flash templates.