A rut is a routine that has become tedious and tiresome. Ruts are not good for people and they’re not good for businesses. It’s easy to get into a routine. In fact, for a while the routine will feel like it’s helping your business to get organized and streamlined, but if new ideas and energy don’t reenter the work place, your business will start to be limited by the very thing that once made it successful. So how do you reinvent your business strategy in order to avoid dead ends? Here are 4 ways to avoid getting into a rut:
1. Constantly return to your original vision
If you’re starting to feel bored and unmotivated by your business, your employees are probably feeling the same way, and your business probably needs energy infused into it. Sit down and re-envision your original goals and re-imagine the energy with which you entered your original ideas. In fact, write it down. You might find that you lost sight of your original imagination since you started. You might also find that as you’re writing down your ideas that you can improve your business’ efficiency knowing what you do now.
2. Make lists of where you’re putting your energy
As you’re writing down where you spend your time and energy, you might start to notice places where your energy is getting sucked out. For example, you might realize that you’re spending a lot of time reprimanding less effective employees. Before you wrote it down, you might just see it as part of your necessary duties as a business owner, but now that you’re looking at just how many hours in a week you spend with bad employees, you realize that the best thing to do is just let them go. You’ll see that as you start making necessary sacrifices, your time and energy will be freed up for more important things.
3. Capitalize on your resources
Often we focus so much on what we don’t have and we aren’t that we don’t capitalize enough on the things that we do have. Businesses are similar to people in that way. Sometimes they spend so much time trying to improve the things that are lacking that they stop capitalizing on the things that are strengths. Instead, focus on your strengths. Place all your focus on your strengths and have someone else handle the weaknesses. Outsource the things you don’t like doing (like outsourcing content creation or payroll needs for your company). Outsource the things you’re weak at. If you’re only doing the things you like to do, you and your business will thrive.
4. Talk to your peeps
If you can’t put your finger on the reasons and rituals that are putting your business in a stalemate, don’t be afraid to ask your clients for advice. The cardinal rule in business is to know your audience, right? So why not ask them directly? Ask them what more they want from their service. Ask them what you’re good at and where you suffer. You’ll probably find that the answers sync up with how you feel too.
If your business routines have gotten you and your employees into a rut, stop right now. Go back to the beginning when the energy of your business was fresh your focus was more fixed. Zero in on what you’re good at and let go of the things you don’t do well and that use your energy in negative ways. Ruts can be disrupted and your business can be resuscitated.