Internet Marketing

Internet Marketing on the major Search Engines

Traditional radio, TV and print advertising simply doesn’t deliver the bang it once did. More and more, people are getting their news, entertainment and business needs from the Internet. Are your advertising dollars helping you find the people who really need your products and services?

It’s not by magic or accident that a website ranks #1 on search engines. There are many factors that influence your website’s organic search engine rankings. Our team of internet marketing specialists give your website the time and attention required each month to win in the website rankings.

Let’s face it…you don’t use your website, people do. We understand that the people who visit your web site aren’t just “click-throughs”, “conversions” or other variables that would typically be tracked in a internet marketing report. They could easily be your brother, your sister or your next door neighbor. They are people with varying wants and needs. So while our ultimate goal is to drive sales to you, we do it with the people who visit your site in mind.

Search Engine Optimization

Nearly 82% of online shoppers know exactly what they want when they log onto the internet, and almost all of them use search engines to find it. Lakeshore Branding helps improve your visibility in organic search engine results by optimizing your site with keywords potential customers will use.

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Online Advertising

Want to see immediate results from the search engines? Then you need to use pay-per-click (PPC) internet marketing. Paid online advertising has become one of the most effective ways to get fast results in internet marketing. Our team of AdWords Certified Professionals uses the careful planning and execution necessary to manage ad budgets and attract qualified buyers at the lowest costs.

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Web Marketing Analytics

Because we know user behavior drives the results on your website, we spend a lot of time analyzing what people do when they get to your site. Where did they come from? Which pages did they visit? How long did they stay there? What path did they take through your website? All of these factors are critical to maximizing your internet marketing efforts. With Lakeshore Branding internet marketing analytics, you can track user behavior and actions on your site, blog and e-mail marketing campaigns.

E-mail Marketing Services

A great e-mail campaign takes the same careful planning as a web site does. While it may seem tempting to just slap an e-mail together and send it, that’s probably not the best choice. Lakeshore Branding can provide you with easy-to-use technology, great reporting, and flexible consulting services to launch, manage, and improve your e-mail marketing program.

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Social Media Consulting

Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other including text, images, audio, and video. Whether you consider it a trend or revolution, it is changing the way people and companies market themselves online. From assistance with a blog or podcast to social media optimization, Lakeshore Branding can help you create a social media strategy that works for you.

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Local Business Search Engine Optimization

With the evolution of local search among the major search engines, local maps have become a staple in local search results. Local business search engine optimization will come in awfully handy if you get a large percentage of your business from branch locations or geo-targeted searches.

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Online Reputation Management

It happens to the best of companies. A customer (or, God forbid, an employee) feels as if they have been wronged. After the company’s best efforts to resolve the problem fail, the offended party begins their crusade. They post negative comments on blogs, forums and boards, or they lodge a complaint with one of the many “I’ve Been Wronged by That Evil Company” websites. What do you do? In the past you would turn to a seasoned, traditional PR firm. Today you need an online marketing agency. With a little help, you can fix these problems and build your brand in the process.

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Internet Marketing Services include: