Writing Content for Search Engines and Human Readers
As a local business owner, you know exactly how important SEO is for your web presence. What is the use of having a website when you cannot be found anyway? And when it comes to SEO, your online content plays a huge role. However, optimizing your website isn’t as simple as posting your random thoughts on your page. The entire act of creating content for SEO can be so perplexing that even the most internet-savvy business owner may still end up confused. Here are a few tips for creating content which will please not just the search engines but also your human readers.
Think about your readers
It’s very easy to get caught up in the entire SEO process especially when you get too focused on keywords. Some people think of optimization as an end all, be all that they write content which isn’t pleasing to human readers anymore. They forget that the main reason for why they optimize their websites to begin with is to captivate visitors.
So if your website is anything but reader-friendly, then you’ve just wasted all of your time creating it because your visitors will be leaving as fast as they are arriving. Create shorter paragraphs to keep your readers from getting bored. At the same time, use page titles and subheadings which serve as sign posts to alert readers on exactly what they are reading. Include a clear call to action on every page of your website and try to work in keywords in the most natural manner.
Always remember that getting hits is just half of the battle. You also need to convert your visitors to paying customers and this requires a user-friendly website which means that the user-friendliness of your website will definitely have a lot to do with your conversion rate.
On using keywords
You need keywords in order for you to optimize your website but you shouldn’t overdo it as well. This is because loading your website with so many keywords will also put off the search engines. Stick to a 1-3 percent keyword density instead.
Think about length and formatting
Search engines do not like websites with very scarce content. You should have at least 200 words of text on each page of your website. On the flip side also, keep your content under 700 words unless you want to lose your reader halfway through because of boredom.
Stay Connected, Subscribe to the Lakeshore Branding blog feed via RSS, email and you can follow Lakeshore Branding on Twitter!
What do you think? Share your thoughts by leaving a comment.