It is your company’s obligation to be clear, upfront, and transparent about how you collect and store visitor information. Your website presents an opportunity to make money, but it also entails a certain level of responsibility on the part of your company to safeguard this valuable information.
State How User Information Will be Handled
The term “user information” is in reference to the personal data that can be used for identification, interaction, and offline or online marketing provided by the customer during the use of your website. This includes their E-mail address, credit card information, IP address, contact information, and social media information.
User Control over the Collected Personal Information
Nearly all websites have some kind of analytics software that measures bounce rate, conversion rate, and click-through among users. Given this sophisticated level of data collection, what kind of rights do the visitors have over their details? Be clear on what they can do to exercise their privacy. How can they contact you to exercise such controls?
The above are just some of the concerns you need to address. Depending on your business, you may need to be more specific about the measures that are taken to ensure continued user security and privacy. It is also important to stay up-to-date on the latest security processes as the online world continues to evolve.
About the author: Elias Chininis is a student at Georgia Tech studying Business Administration with concentrations in Marketing and IT. Born and raised in the Atlanta area, Elias hopes to start his own business but for now is focused on completing his education. He currently works in the online marketing department for San Diego’s Top Tree Service.
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