Tying in Mobile with Social Media Marketing

On September 29, 2010, wrote:

There is a multitude of ways that a company can catch the attention of their target audience. More and more, companies are turning to social media outlets to gain the attention that they need for their brands to increase in popularity. These programs can be taken even a step further through the use of mobile marketing as well.

The first thing to know about marketing through mobile services is that there are laws which surround this. You are not allowed to use leads which have been purchased as you have to have permission to send messages to clients. If you do not have permission, you face legal difficulties due to the FCC anti-mobile telemarketing laws.

There are ways that you can make sure to have a lucrative marketing through the mobile market and a lot of it has to deal with social media marketing. This is because when there is a good social media marketing plan, you can reach new people all the time and get permission to send SMS messages to their cell phones. This is a great way to reach out to them about the different promotions or roll outs your company has going on.

How to use promotions

There are a few different kinds of promotions you can use through social media marketing. One of the most popular ones to use is a contest. This is where you ask people to submit their votes on which of the potential brands you should use. The only catch is that they have to submit their contact information. This submission is connected with a check box which makes sure that they are agreeing to receive promotions from your company.

Another way that you can get them to agree to submit their mobile information in an opt-in situation is to make in-store offers. This will include a code which can be given at the store and entered into the POS systems to redeem, the offer. This works out well for you on two fronts. Not only does it give you their contact information up front. It also lets you set up a relay through your point of sale systems which will report back about the success of the promotion.

Linking to more people

The mobile market is the new wave of marketing if you are able to get your foot in the door. This is the reason why using social media is such a good angle to use. Not only will you make sure that those who already know about you are getting great deals, you assure that their friends will know about it as well.

The marketing department can send out information to the friends of all those who have signed up as friends on your Facebook account. While they may not share in their same interest, chances are that more times than not, the friends will run in the same circles. This means that even if they are not interested in what you have to offer, they will know plenty of people who might be.

Shannon Suetos is an expert writer on phone systems based in San Diego, California. She writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such as VoIP service at Resource Nation.


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