Monetizing YouTube Videos: How Do You Get Lots of Views?

On January 20th, 2013, wrote:

The advent of video sharing sites like YouTube has opened up a world of possibilities that seemed impossible even a decade ago. Today, creative and technical people alike can create original content for YouTube and make money off of it. You’ve probably heard of a number of YouTube celebrities by now: people who made their mark on the Internet, if not on the “offline” world. Beyond them, there have been huge stars who broke out from YouTube, such as the pop sensation Justin Bieber. Recently, a Korean pop star named Psy used YouTube to break out well beyond the Internet with his hit song, “Gangnam Style.” He was featured on Ellen, the Today Show, and much more. What this proves is that YouTube isn’t just a novelty. It can legitimately launch careers. You may or may not be setting your sights on worldwide pop star fame, but one thing is clear: YouTube can get you noticed, and it can get – Read the full article

How To Use YouTube To Market Your Small Business

On October 25th, 2012, wrote:

Many small businesses and in particular sole traders struggle for time. There is a lot to balance, from accounts, marketing and networking, to setting up and running a website. There are many techniques which can help increase traffic to a website, of course we are all aware of the benefits of social media, particularly Facebook and Twitter, but YouTube is often overlooked by many businesses despite being one of the top ten most visited sites available on the internet with over 800 million unique visitors per month. YouTube can become a fantastic tool to help your business, and also save you time so you can concentrate on other areas of your business. How does it work? While there aren’t any specific accounts or pages for businesses at present on YouTube, you can still set up your own channel for your company personalizing the page with your logo and company details and information about your channel and what videos you show – Read the full article

How Businesses Can Use Real-Time Social Media

On August 9th, 2012, wrote:

Real-time use of social media allows businesses the opportunity connect with people in a way that mainstream media simply cannot achieve as effectively – largely because the bigger an organization, the more unresponsive it can become. In addition, traditional media does not allow for any sort of personal interaction or two-way communication to take place. Not everybody has the second opportunity to go and study social media marketing or a digital media course so I’ve outlined just a few ways that businesses can take advantage of real-time social media to scale their reach with their intended audience. Live video streaming Just a few weeks ago I attended an informal industry talk in my home town of Nottingham, by peer web designer, and now friend, Alex Leeson Brown. He talked about his story and journey of becoming a web designer, including the highs and lows of the various places where he worked and the challenges he encountered. At the time of – Read the full article

How to Get More Traffic from YouTube

On August 6th, 2012, wrote:

The development of groundbreaking technologies has enabled the digitization of processes such as recording, capturing, and storing videos. As a result, picture and audio quality of the videos have improved drastically, making videos simple, reliable, and easy to refer. Since the turn of the century, usage of the Internet has risen dramatically and hence videos have become an integral part of the present day multi-media experience. Videos are fundamental for sectors such as broadcasting, media, education, and entertainment. Moreover, videos have entwined themselves naturally with the Internet to become one of the major sources of reference. Of all the active Internet users, about 74% of them watch online videos and about 56% watch videos on their mobile phone. The survey also revealed that among the respondents from 56 countries, about 35% of them watch videos daily via any one of these sources. In the fourth quarter of 2011 alone, more than 147 million active Internet users watched videos online. As a testament – Read the full article

Using Video Production To Showcase Your Business

On May 14th, 2012, wrote:

Video marketing initiatives have changed the way websites and businesses are promoted. An evident reason for this would be the fact that videos are very entertaining and different from run-of-the-mill business promotion projects. Here, we are going to discuss the steps through which you can promote your software business using video production. The three main stages of producing video of any kind are pre-production, production and post-production. In pre-production, the tasks would be predominantly to plan the production. Budget, equipments required, expert consultation, location, etc are decided at this stage. In production, the planning done in the first stage is executed. Once the video production is on the flow, the video director shoots and is ready to transfer the same to the post-production department. When it comes to video production and marketing, it’s important to understand the kind of audience you would be targeting and what they think of or how they would respond to business videos. In the post-production – Read the full article

Digital Marketing 101: Innovative Internet Marketing Trends

On May 7th, 2012, wrote:

Internet marketing is a combination of the technical and the creative side of the Internet. It includes the designing of a marketing strategy for a product, including its development and advertising up to its sales. Internet marketing ties with placement of product in the virtual spheres of customer engagement and streams online. Social Media The growth of social media has given birth to new dynamics of marketing. These websites provide the vital interface between businesses and their target audiences. No longer is representation on all the major outlets a superfluous positive; it has now become essential: a necessity. Garnering a presence in the social media circles – such as Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest – is an effective marketing strategy as millions of users and potential clients log in daily into these channels of virtual interface. All that businesses have to do is maintain a regular, updated presence on such streams and make use of a free, resourceful – Read the full article

Internet Marketing and SEO Tips: How You Can Use Instagram for Business

On May 1st, 2012, wrote:

Like it or not, Instagram is pretty big right now. It’s cool. It’s cross-platform (available for Apple and Android devices). It has a lot of users (about 30 million – and growing). It takes beautiful pictures no matter what your level or experience in photography is. Let’s not forget, too, the fact that the photo sharing app was acquired recently by social networking giant Facebook for approximately $1 billion in cash. If you’re managing or marketing a business, it makes perfect sense to use Instagram as a marketing channel of sorts. The only question is: how? To answer that, Lakeshore Branding came up with this quick guide on how to use Instagram for your business – and enhance your visibility on the Web. If you’ve only gotten started with the app, we hope you find these tips useful; if you’ve been at it for awhile now, let us know in the comment section below how you think Instagram supports your – Read the full article

Why Video Needs to Be a Part of Your Homepage

On April 19th, 2012, wrote:

No matter what the business or the industry, the consensus is the same. We live in a visual society and the only way to stand out among your business peers is to be visually exciting. Use Visuals to Engage Your Audience Visual stimulus is more than a nice little add-on. It is essential to bringing customers to your website and keeping them there. More and more businesses are finding that making video a central part of their homepage is an essential step to building and maintaining an online customer base. Video Can be Affordable Many businesses forgo using video on their websites because they think it is too expensive. However, the cost of making a professional-looking video has reached the point of accessibility for even the smallest of startups. High definition cameras are routinely purchased by new businesses looking to create video for their websites. Because customers are less and less impressed by movie quality special effects, it is not – Read the full article