Businesses have come to accept the fact that social media plays a big role in the Internet marketing campaign of a company. Promoting through the various social networking sites is usually free, and it provides a good platform for communicating with and building positive relationships with a business’s existing clients and prospective customers. This is the reason why most, if not all, companies have accounts on Facebook, Twitter, YouTube, Digg, LinkedIn, etc. – and they use these extensively to promote their business. But let us admit it. Managing these different social networking accounts can be time-consuming and can be a real headache. For any business, every minute is important: one should therefore find an effective way of properly managing all social media marketing efforts. Here are a few tips: As you begin to create accounts in these different social networking sites, it will be beneficial to create a file with all your information on your various social networking accounts: usernames, – Read the full article
It’s easier than ever to make promotional videos. A few years ago, if you wanted to have an advert made, then you would have had to search for an affordable company offering video production in Nottingham or another major city near where your company was based. The production process would require regular meetings, intense discussion, several edits, and quite a large bill at the end. Now that even personal computers are capable of video editing, it’s starting to make more sense to do the work in house. A short video production training course may not bring your work up to the standard of a professional outfit doing video production, but if you’re producing short advertisements or viral videos then you most likely won’t need the sophisticated equipment of a professional video lab. What can you learn from video production training? One mistake that many people make is to get carried away playing with fancy settings and effects with their video – Read the full article
It seems that competition for valuable branded keywords is reaching an all time high, with a recent report by eMarketer, “Brands Go Head-to-Head in Competition for Search Terms,” estimating that US marketers will spend a massive $14.4 billion USD this year on search advertising. Why should you care? Because it’s your brand’s keywords that they’re bidding on. The Battle of Branded Keywords We all know that search engine optimization is based on attempting to reach a top ranking position on a search engine for a given keyword or keyword phrase. We also know that the introduction of Google’s Adwords and Bing’s adCenter offered companies a major opportunity to feature on page one results for a search term without bothering with all this; they could bid on a term and grab traffic without engaging in the arduous process of link building and on and off site optimization. Recently, however, things have developed one step further and brand managers have started to – Read the full article
So, you’ve got a valued product or service, a clean, professional website with a strong domain name, and you’re ready to launch an online marketing campaign. Well, get in line because every day millions of business owners are doing the same. Thanks to the Internet, the old analogy of the little fish in the big pond no longer holds water. Today it’s more about a tiny grain of sand on a very large beach. But don’t get discouraged because when it comes to online marketing, most business owners are doing it badly. And being that all great business owners learn from the mistakes of others, here are 5 surefire ways to kill an online marketing campaign which should be avoided at all costs. 1. Start with a muddled marketing message: You know who you are and what you do. That’s why you started your business, because you recognized needs and realized that you could effectively meet them. The challenge is – Read the full article
We’ve probably all seen these captivating Old Spice ads. Male or female there’s a certain je ne sais quoi about Isaiah Mustafa, who appeared in these commercials in 2010 and became part of the fastest-ever growing viral media marketing campaign. Isaiah is depicted as the perfect boyfriend in a series of fantasy situations, all because he chose Old Spice products. The narrative of the original advert (the one which ends with “I’m on a horse”) is quirky and takes place in a single, CGI-assisted shot. Isaiah Mustafa’s graceful, smug patter and charismatic movements make for exciting viewing, and the slick nature of the “storyline” keeps the viewer wanting more – precisely what we want from a viral advertisement. There was a shorter, “stinger” ad released, and one which showed him in a rowing boat removing a fake moustache to reveal another fake moustache below. Finally, Isaiah Mustafa starred in a second long advert. This time, the transitions were far more – Read the full article
Every website owner engaged in e-commerce knows how critical it is to get more visitors to become customers. Getting the visitors to come to the site is one thing, but persuading them to convert to customers is another. E-commerce is a rapidly growing sector of the business world, projected to overtake traditional retail outlets sooner rather than later. Running a business website is a lot like running a store, with several obvious differences, one being that visitors arrive virtually instead of in person. An e-commerce website has to monitor and track its visitors very carefully to generate key statistics. One of these key statistics is the conversion rate, which is generated by dividing the number of customers by the number of visitors. It tells the website owner how many visitors are being persuaded to become customers. The conversion rate spells the difference between success and failure for a website. Websites can take advantage of several tools to improve the conversion – Read the full article
Creating a social media presence for your car dealer website can bolster the credibility of your business in numerous ways. Given the increasing popularity of social networking sites such as Twitter and Facebook, there is every likelihood that all your existing and prospective customers are on these sites. Social media would enable you to portray your dealership to your customers and prospects in the best light possible and create an intimate system of engagement that would enhance interactivity and establish your dealership as a formidable player in the automotive industry. Here are some ways through which social media can enhance the credibility of your car dealer website. Establishes your brand – Registering your dealership for a social media profile would ensure that your brand has arrived on the social scene. This would give your car dealer website a phenomenal online presence and make your brand appear authentic and trustworthy to your fans. Professionalism – The popular adage “pictures speak a thousand words” holds – Read the full article
Blogs have increasingly become valuable multimedia hubs where personal bloggers and companies provide information through all types of media in various categories of interest. When bloggers write posts and get them published, they expect readers to find them. The fact, however, is that your blog is one among millions of others – probably even hundreds of millions – existing in the Web universe. Instead of waiting to be discovered, you need to find a way of telling the world that you exist. The best way of doing this is to promote your blog to social media sites. Once your post is published at your ‘hub’, you should let your followers and fans find the post where they hang out. With more than 200 million Twitter users and about 800 million on Facebook, having your post promoted through social media is crucial in giving your blog much needed exposure. There are several major platforms where you can publish and enable people – Read the full article
