Lakeshore BrandingSearch results for 'writing' (page 1 of 2)

7 Tips on Writing Irresistible Subject Lines for your E-mail Campaign

Ryan Powszok — Tue, 08 Jun 2010 06:32:34 +0000

An E-mail marketing campaign is a great, cost-effective way to communicate your messages to a target audience – but only, of course, if you get them to actually open the E-mails that have come from you. Which isn’t guaranteed: sometimes you spend hours crafting a message for your campaign and when it finally gets to [...]

7 Tips on Writing Irresistible Subject Lines for your E-mail Campaign is a post from: Lakeshore Branding

E-mail Etiquette in the Time of Social Media

Ryan Powszok — Sun, 22 Aug 2010 16:29:37 +0000

E-mail: it’s one of the earliest and most widely used forms of communication on the Internet, even in the age of Twitter, Facebook, mobile apps, and social media. It can also be one of the most scandalous – and potentially one of the most embarrassing – sources of personal information, or just plain bad manners. [...]

E-mail Etiquette in the Time of Social Media is a post from: Lakeshore Branding

Anatomy of a Retweetable Tweet

Ryan Powszok — Tue, 29 Jun 2010 15:52:56 +0000

“Retweetable tweet”? Okay, we’ll be the first to admit it’s a silly title. Five years ago no one would have had any idea what we’re talking about. But if you’ve been keeping up with what’s happening on the web, chances are you have heard of the many positive, non-silly things social media can bring to [...]

Anatomy of a Retweetable Tweet is a post from: Lakeshore Branding

Tips on Developing a Killer ABOUT US Page

Ryan Powszok — Sat, 22 May 2010 11:07:48 +0000

The impact of many About Us pages has pretty much been underestimated throughout the growth of the Internet. If you own a small business or run an e-Commerce site, chances are that you haven’t paid as much attention to your About Us page as to your product catalog or company blog. But make no mistake: [...]

Tips on Developing a Killer ABOUT US Page is a post from: Lakeshore Branding

Why You Should Outsource Content Creation and Copywriting

Ryan Powszok — Fri, 14 May 2010 09:12:58 +0000

One of the more interesting trends in Internet marketing today is the idea of outsourcing content creation and copywriting. Here’s how it works: you run a small business, you become too busy with work, and on top of that – as though your calendar wasn’t crazy enough, as though you actually had time – you [...]

Why You Should Outsource Content Creation and Copywriting is a post from: Lakeshore Branding

We’re Hiring Interns!

Brandon Zeman — Wed, 05 May 2010 17:57:07 +0000

Lakeshore Branding is a steadily growing internet marketing and web design company here in Chicago. We are currently seeking summer interns to assist with various tasks. This is a part-time, unpaid internship of around 16 hours per week (or more if desired).

We’re Hiring Interns! is a post from: Lakeshore Branding

Common Mistakes that Suck the Life Out of Your Website Copy

Ryan Powszok — Tue, 04 May 2010 02:52:41 +0000

Internet marketing gurus have said over and over that “content is king” – but some people seem to think that in order to be crowned as royalty one only needs to dress up their website with blocks of text here and there. This isn’t the case. The content and copy on your website may be [...]

Common Mistakes that Suck the Life Out of Your Website Copy is a post from: Lakeshore Branding

Increase Your Conversions with a Shiny Button

Chris Campbell — Wed, 24 Feb 2010 12:00:00 +0000

Online advertising has evolved – and continues to evolve – so rapidly that secrets, tips, advice are coming from all corners. Just Google “PPC tips” and you’ll see what we mean. Businesses and marketers are keen on increasing their pay-per-click conversion rates and ROI, and they wouldn’t hesitate to try out this new piece of [...]

Increase Your Conversions with a Shiny Button is a post from: Lakeshore Branding

How You Know You’re Ready for a Professional SEO Campaign

Chris Campbell — Mon, 22 Feb 2010 12:00:57 +0000

The benefits of tapping experts and consultants to implement your SEO campaign are obvious. The prospects of online business have already boomed extensively, and search engine optimization (SEO) is a crucial – make that ‘necessary’ – part of drawing more customers to your website. But while every other Internet marketing agency and professional SEO vendor [...]

How You Know You’re Ready for a Professional SEO Campaign is a post from: Lakeshore Branding

Emerging Solutions Advance Video SEO

Chris Campbell — Wed, 10 Feb 2010 12:00:56 +0000

The Search Engine Optimization (SEO) industry continues to evolve. More and more experts are finding out ways and thinking up new strategies to make their websites – and their content – friendlier to the search engines. Nowadays, it’s no longer such a mystery to figure out how to rank higher, find faster, and optimize better. [...]

Emerging Solutions Advance Video SEO is a post from: Lakeshore Branding