Prepare To Be Taken Hostage

On August 23rd, 2012, wrote:

Okay, so hostage is a bit of a strong word, but it’s totally applicable. When producing any written content both for online or offline purposes, it’s my job to keep you hooked to the end. I want to take you prisoner for a few moments of your life and ensure you reach the bottom of the page. Why? Well, without keeping your attention, there is very little point for me to even continue what I’m writing. You won’t have gained anything from the few seconds it’s taken to read this, and I would have failed. I know this is probably an open invitation to a few trolls out there who will let me know they stopped reading immediately, but hey trolls will be trolls. They make the Internet an interesting place sometimes and some even have their benefits, so it’s all good. Anyway, I digress; you may be wondering why I want to keep your attention and how I can – Read the full article

CONTENT CREATION TIPS: 5 Ways to Keep Focused and Beat Deadlines

On February 7th, 2012, wrote:

Deadlines are a part of every freelancer’s daily grind. But not everyone can honor timelines graciously. Most freelance writers, bloggers, Internet marketers, and SEO professionals hustle up to meet deadlines and end up botching their assignments. This can cause you to make mistakes and also gets you mentally exhausted. In addition, the work churned out is often low in quality. If you are having hard time meeting your timelines, here are a few tricks that can help you set things right. 1. Create a time table This is the most important part of getting an assignment done on time. Break up the work into specific tasks and mete out time for each activity. You can create a detailed timetable with hourly tasks or just make a rough weekly sketch. Create a checklist of all tasks and tick each one when you complete it. Thus, you will know how much work is done and what is still pending. 2. Understand your – Read the full article

Good SEO Copywriters and Blue Diamonds Have a Lot in Common

On December 9th, 2011, wrote:

SEO copywriters can be placed into three broad categories: Those who write for users. Those who write for search engines. Those who try to blend the two.   Copywriters who actually succeed in the third category are like blue diamonds: rare and extremely valuable. Search engines don’t care about grammar, punctuation, and sentence structure. They don’t care for eloquence. Instead, they care about keywords. Search engines are crows and keywords are bright, shiny objects that gleam amid reams of text. Search engines zero in on the keywords and proudly display them in search results. That’s why keyword research and matching keywords to specific website pages is so important. It’s why some copywriters are reluctant to stray too far away from keywords; some will even use the weird combinations that keyword tools provide – e.g. “recipe lasagnarome” – instead of boldly splitting them up into a coherent sentence. Unfortunately for these writers, people don’t care about keywords, but they do care – Read the full article