Social Media is About Investing in People

On December 26th, 2011, wrote:

Social media advocates are often quoted as claiming that social media is the greatest form of advertising because it is free. At Silicon Beach Training we use social media in a big way; we use it to increase exposure for our training courses. We use it to build relationships with key influencers and our customers. We also use it extensively to promote and share our flow of content generated to inform and inspire our existing customers and potential clients. One of the most important paybacks for all of this activity is it seriously improves our ranking. I believe that Google is going to up the stakes on this one, too; social shares are going to become even stronger signals that affect page position. In order to sustain these benefits, however, we need to employ people. We employ full-time people and we need to tap many external sources for content generation, paid for in currency and in back-links. Time and people – Read the full article

40 WordPress Church and Nonprofit Themes Sure to Strike at the Heart

On December 15th, 2011, wrote:

Raising funds online isn’t easy. Thank goodness there are useful social media marketing platforms like Kickstarter and Twitter. (Check out our tips for fundraising on Twitter and our coverage of some of the most successful social media fundraisers!) But if these tools aren’t flexible enough for your charity organization, political advocacy, or religious community – and if you think you’ll need a bigger Web presence, like a website or a blog – then you might as well create your own WordPress site. WordPress is Lakeshore Branding’s recommended content management system (CMS). Why? Because it’s focused on aesthetics. Because it’s built on evolving and upcoming Web standards. And because it’s so easy to use. To help rally your cause, we compiled this list of 25 WordPress themes sure to strike at the heart of your online audience. These WordPress themes are great for non-governmental institutions, public sector groups, charity organizations, environmental organizations, fundraising events and committees, advocacy groups, political aspirants, churches, – Read the full article

68 Best WordPress Themes for Business, Marketers, and Entrepreneurs

On November 23rd, 2011, wrote:

These days, you can’t call yourself an entrepreneur or a marketer without any knowledge of how to use the Internet to drive your business. That’s why we here at Lakeshore Branding keep pushing WordPress – because it’s an awesome tool for anyone wanting to establish themselves online. It’s a semantic personal publishing platform with focus on aesthetics, Web standards, and usability. So, whatever your title is – small business owner, online retailer, Internet startup founder, online marketer, social media guru, new media advertiser, affiliate marketer – you’ll find something valuable and unique in the way WordPress works. But to change the way WordPress looks? That’s what this list of WordPress themes is for. We picked out a number of the best business and marketing WordPress themes so that you won’t have to. With this list, we also hope you’ll be able to enhance the ease and efficiency of your WordPress experience. If you find a favorite business or marketing WordPress – Read the full article

WordPress Issue? Scan “Local Machine”

On October 10th, 2011, wrote:

From humble, open source beginnings, WordPress now powers over  61 million sites worldwide. The extent to which it has grown in popularity not just for bloggers but professional designers and developers is evidenced by Smashing Magazine recently launching an extended, dedicated WordPress section. I’m currently one of these working in web design in Chicago. The Project I recently had a very simple project of launching a blog with a small shopping cart installed in time for the 2011 Rugby World Cup held in New Zealand. Wait-of-Nation.com went live a little over two months ago. The Client With a background in PR/Advertising my client was well versed in getting himself out there, which in a country of 4.5 million people really isn’t that hard to do. He had a good product (sports blog of the most popular sport in NZ), with a niche message/ slant (“Home of New Zealand’s crushing expectation” – that the All Blacks – the National team – – Read the full article

65 Simple & Elegant WordPress Themes

On September 29th, 2011, wrote:

We believe that there is a WordPress theme for everyone, no matter if you’re using the platform as a tool for managing your creative portfolio, your personal blog, your e-Commerce site, your online magazine, or your business / corporate website. Today we have handpicked a bunch of WordPress themes, with a variety that’s wide enough to meet your needs. (You’ll even find that there are themes here for mobile users – of smartphones, iPads, and other tablets and devices.) They do, however, stand out for a common quality: it’s a list of 65 easy-to-use, elegant, and simple WordPress themes. Yes, usability is the name of the game this time around, and we hope you’ll be able to find the theme that’ll make your WordPress experience a breeze. Love this post? Found a favorite? Don’t hesitate to let us know by leaving a comment below. And do feel free to spread the love by tweeting the list, sharing it on Facebook, – Read the full article

What’s the Difference Between a Mobile Website and a Mobile App?

On September 14th, 2011, wrote:

What’s the difference between a Mobile Website and a Mobile App? A good marketing strategy ensures your business is represented on the media your customers use. Since people are increasingly interacting with mobile devices such as smartphones, you should consider if a mobile website or a mobile app would be an asset to your business. So why do mobile users need special treatment? Smaller monitors and touch screens mean that presentation and data entry for traditional computers may seem awkward and cumbersome to a mobile user. Furthermore, mobile devices have hardware such as a camera, GPS, and compass that offer more opportunities if software can effectively use them. There are two approaches for designing content for mobile devices: creating a mobile website and creating a mobile app. Mobile Website A mobile website is generally cheaper to build since you can use the content management system (CMS) of your main website. You can develop a mobile theme for your site to – Read the full article

42 Professional WordPress Themes For Getting Work Done

On September 9th, 2011, wrote:

Over the course of the last few weeks, we have been handpicking a bunch of WordPress themes that we hope will help you come up with the best and most efficient design possible for your WordPress site. Recently, we created a list of wedding WordPress themes, which is great not just for wedding suppliers, but also for those who want to keep an online chronicle of all nuptial-related things: photos of the bridal dress, the official wedding video, albums and accounts of the bachelor party and bridal shower, that sort of thing. Today, however, we get a little bit more serious. By that, we mean we’ve created a selection of the top WordPress themes for professionals – whatever the industry, wherever the location, no matter the size. If there’s anything that unifies these simple WordPress themes together, it’s a design philosophy that inspires pros to get things done. Functional, feature-rich, elegant, and versatile, these professional WordPress themes aren’t going to – Read the full article

Easy Search Rankings by Using WordPress as a CMS

On September 6th, 2011, wrote:

According to Greg Makuch, an 18-year proprietor of a Canadian hosting service web company, blogging has become a very important means of marketing products and services these days. Along with that, it is also effective for building your niche in the marketplace. Out of the many blogging platforms out there, WordPress has made a name for itself as being a very reliable and highly customizable means of creating an SEO-friendly blog. Here are some steps you can take to help improve your marketing endeavors with WordPress and increase the effectiveness of your search engine optimization efforts: Make sure that your meta information is correct for the best search engine optimization. WordPress is set to a default for meta titles that is not fully optimized for search engines. By downloading the All in One SEO Pack plugin for WordPress it is simple to customize all the meta titles so that they include the keywords you are marketing right up front. Be sure – Read the full article