These days it’s not just enterprises, global brands, and small businesses leveraging the power of social media – non-profit organizations are getting involved, too. Social media has indeed sparked new ways of giving: take Twitter, for example. The massively popular microblogging site has been used time and again to raise funds and support charities and other worthy causes. Not only is Twitter an innovative avenue for fundraising; it’s also a pretty effective one, too, provided you follow these great tips. Engage with people who can help The key to fundraising on Twitter is connecting with people who can help and keeping them upbeat throughout your whole fundraising campaign. You may be able to get a random group of people to read your tweets, but if they’re all twelve-, thirteen-year-olds who’d rather buy the new Justin Bieber CD than make a donation, you might not be able to hit your targets. So start by using the Find People or Twitter Search – Read the full article
Whether or not you’ve been following this Internet marketing blog (which we hope you’ve been), it has now become obvious how huge a role online presence plays in helping businesses succeed. Increase web traffic, generate more sales and opportunities, and increase profits: it’s a simple equation. But it’s also one that can be solved using countless methods and formulas. Keep in mind, though, that not everything has to be done online. SEO, online advertising, and social media management are great ways of enhancing your web presence, but there are offline ways, too, of achieving just that. In fact, one can go so far as to say that in order for your small business, store, restaurant, civic community, etc. to succeed, you should close the loop between online and offline. Remember: you can get away from the computer for awhile and still be able to take action. Wonder how that’s done? Here’s a list of the top 5 ways to promote – Read the full article
“Retweetable tweet”? Okay, we’ll be the first to admit it’s a silly title. Five years ago no one would have had any idea what we’re talking about. But if you’ve been keeping up with what’s happening on the web, chances are you have heard of the many positive, non-silly things social media can bring to the table. Take for example Twitter: businesses, celebrities, entrepreneurs, Internet marketers, and even celebrities are now leveraging the microblogging platform to enhance their presence online. So should you! One of the many useful features of Twitter is the ability to “retweet” someone else’s tweet (text-based post). If you post tweets that your Twitter followers would find compelling enough, and worthy enough of being shared to their own followers, then they can simply “retweet” your post – and effectively extend the reach of the message you’re trying to get across. Naturally, anyone who wants to succeed and stand out on the web will want to support – Read the full article
One of the more interesting trends in Internet marketing today is the idea of outsourcing content creation and copywriting. Here’s how it works: you run a small business, you become too busy with work, and on top of that – as though your calendar wasn’t crazy enough, as though you actually had time – you find yourself having to refresh your website or company blog with new, engaging content. You have to meet the demand for new, diverse information about your product, your brand, your industry. And you’re not even a writer by profession. One can only do so much, right? If only you can leave the writing to those who do it for a living. Enter your team of freelance writers, eager to develop content and copy for your site. They may be regular readers of your blog, looking to contribute their own content; they may be freelancing neighbors from just around the corner; or they may come from – Read the full article
It’s one thing to get a lot of followers on Twitter; it’s another to be able to retain them and keep them engaged and interested. To be followed is not enough, especially if you’re a small business owner looking to maximize the long-term value of the social microblogging site for your company or brand. You’ll want people to eagerly await your tweets, and to have them “retweet” whatever you have to say. You’ll want them to keep asking you for more. Of course, this doesn’t mean you should suffer from tiny little panic attacks whenever someone decides to un-follow you. But retaining followers on Twitter can be one of the most crucial parts of your social media strategy. So here are the top 7 tips on how to keep them once you have them: 1. Quality over quantity Twitter users follow you not because they want their home page cluttered with meaningless minute-by-minute updates, but because they assume they’re going – Read the full article
Internet marketing gurus have said over and over that “content is king” – but some people seem to think that in order to be crowned as royalty one only needs to dress up their website with blocks of text here and there. This isn’t the case. The content and copy on your website may be a product of good writing, but it’s important to recognize that good writing doesn’t necessarily translate to a better, more engaging website. So be vigilant not just of what you write for your website, but also of how you present it to your readers and visitors. Avoid these common mistakes that suck the life out of your website copy. Website design makes the text hard to read Colorized text. A diverse range of font types and sizes. Embossed letters and sentences with shadow or “blinking” effects. They’re all pretty tempting, and all those colorful text editing tools on the dashboard don’t make it easier for – Read the full article
Small business owners will have heard all the rave and buzz about Twitter, and how this microblogging site can help enhance their respective brands. But if you’re not particularly adept at social media, you might be hesitant to dedicate your time and spend all your efforts on something you’re unsure of. Don’t worry; it’s perfectly natural. It is indeed difficult to cut through all the noise and find out what exactly you’re getting from Twitter. How does it help your brand? What are people saying about it? In what ways can you manage the so-called “Twitter sentiment” when you don’t even know what that sentiment is? Below you’ll find a list of Twitter tools to help bring you closer to the answers you’re looking for. These are tools for tracking Twitter sentiment – or how people perceive your brand – in the popular social media site. Twitter Search: It goes without saying that the volume of Tweets that the world – Read the full article
As a small business owner you may be on a job that is usually reserved for two people or more – and you may be running around more than you ought to. (Doesn’t everyone feel that way?) If only you can split yourself in two! Well, spare yourself with these helpful apps. If you have a mobile smartphone like the iPhone or the Android, you can make use of the tools and applications to improve your workflow. After all, these phones are made for more than checking your E-mail, you know. To-Do Lists Outlook Mobile has a nice, task-syncing feature for your smartphone that lets you send meeting requests, track attendance, received detailed responses, and much more. If you’re using an iPhone, there’s the very flexible Toodledo, which synchronizes your tasks without requiring Internet connection. For Android users, use Astrid, a simple task recording dashboard for mobile that lists and tracks your To-Do list. Like the two previous tools, it’s – Read the full article
