The trick is to find what you are looking for easily. More often than not, a good website will procure repeat business, but it needs to be very professionally managed and easy to maneuver for this to happen. If you are on the other end of the pr…
I will be the first to admit that working in a social media department sometimes feels like a workout. You’re responsible for liking and tweeting and connecting and sharing and friending and +ing and stumbling and running and running and running. Did I say running? By the time the day is over, it feels like you were moving a mile a minute and you need a break. Whether you work in a social media department or are simply a company trying to keep up with the social media, enough is enough. What is Pinterest? However, even I will make an exception for the latest social network, Pinterest. Once you get over the groaning, you will find that this new social network is actually quite interesting. Basically, the site is a virtual board where you can “pin” visuals that interest you. Be it an infographic, video, picture, or just a color scheme you like, you can pin it onto your board for – Read the full article
All website owners aim to land on the first few pages of search engine results, and that’s why various search engine optimization strategies are being implemented. After all, SEO is designed to enhance the search rank position of a business or a brand. Last year, however, website owners and SEO professionals received some serious beating no thanks to the Google Panda update. The search engine giant began changing the algorithms that determined a site’s page rank and search performance. The aim was to promote websites with original high-quality content; it also reduced the effectiveness of content farming, thus giving low preference to websites with low-quality content. A number of legitimate, well-meaning sites, however, were also adversely affected by this update. These changes made by Google have made it difficult for website owners to determine which SEO strategy to adopt – or drop – to make their SEO strategies and campaigns successful. But adjust we must, and move forward to align – Read the full article
Quality backlinks play a very important role in the search engine optimization of any site. Backlinks refer to links on other websites pointing to yours. So how do you go about getting them? The Natural Way If your web content is good, people are likely to begin linking to it. The more backlinks your site has, the better. However, it does not always follow that if you have great content, people will always want to link to you. This means that you might not be able to promote your website successfully through the natural way of building backlinks. You will then have to figure out alternative ways of getting quality backlinks. And even if you get many backlinks through the natural way, you could always use additional backlinks. Some of the acceptable methods of building links are through posting in forums, article directories, and blogs. The unacceptable methods (at least to Google’s eyes) include linking to link farms, buying links – Read the full article
Our recent post on premium WordPress templates was a hit. (Thank you, readers!) So we decided to make another list showcasing even more WP templates and themes. Hopefully, it will help you: Enhance the visual impact and usability of your WordPress-powered website, blog, e-Commerce site, or Web page; Ease the development and administration of your site and lift some burden off your shoulders (or Webmaster); Reflect more appropriately the personality and character of your brand and business; Enable you to organize your template files more efficiently and configure them for use under specific situations or seasons; And drive your WordPress site in a way that meets your specific requirements and business goals. If you’re an Internet marketer, online advertiser, blogger, business owner, entrepreneur, online retailer, musician or artist, journalist, photographer or designer, or mom-and-pop store owner, we highly recommend that you use WordPress, Lakeshore Branding’s favorite content management system. (The very site you’re reading is powered by WP, too.) It – Read the full article
We all know that in this modern world, online marketing is growing at a rapid rate. We are the information generation and have it all at our fingertips. This has been further advanced by having smartphones at our disposal, all day every day. Hence, the growth of mobile marketing has been very evident over the past few years and there is every indication that it will continue to grow. On the Rise This year, mobile marketing spending is expected to increase by over 75% with mobile ad spending reaching over $1.1 billion; it is expected to reach $2.3 billion in 2013: a staggering amount to say the least, and a clear indication that the trend is only just beginning. There are more than 370,000,000 iOS and Android devices floating around out there with over a million activated every day. And to top this off a study has shown that by 2013, 80% of major U.S. brands will be using mobile – Read the full article
If you are the proud owner of a new website, then you know how confusing and downright difficult the process of designing and building a website can be. It’s not uncommon to go through the trouble of finding a hosting service and choosing a domain name, only to get stuck when it comes to actually putting a site together and making it presentable for viewers. Fortunately, there are some very basic things, even for newbies, that can make the process much easier. Here are some simple web design tips for new website owners: Templates. One of the fastest and easiest ways to design an effective website is to choose a customizable template. Customizable templates are easy to find. Simply search online, load them to your site, and make whatever changes you want to make the design your own. If you use a blog hosting service like WordPress to build your website, you will be pleased to find that you automatically have – Read the full article
WordPress was first released in 2003 by Matt Mullenweg. Yes, it’s that long ago. Before Facebook even happened. Since then, it has grown to host, as of late last year, around 15 percent of the world’s top 1 million websites. It has also been downloaded over 65 million times! But if you’re still looking for reasons that will convince you to build – or redevelop – your website using the WordPress platform, we won’t shy away from giving you several: WordPress isn’t just for blogging. It’s flexible enough to power your business website, your e-Commerce site, your product and services page, your social networks (check out our recent post on BuddyPress), your anything. It’s simple and pretty easy to use. If you know how to use Microsoft Word, you’ll know how to use WordPress, which has its own WYSIWYG editor to aid users who prefer not to use codes (like HTML). Training a client on WordPress site administration is also – Read the full article
Twitter’s Approach to Free Information in the New Global Age
How Pinterest Can Help Develop Your Company Brand
SEO Trends to Watch Out for in 2012
SEO 101: Great Tips for Building Backlinks
ESSENTIAL E-mail Marketing Tips: How to Meet Your Customers’ Needs Via E-mail
