Key Difference Between Search Engines And Search Directories

On October 15th, 2012, wrote:

Search engines and Search directories are common buzz words in the internet era. The invention of web and search mechanisms draw people to go on the internet to surf and browse. Oftentimes, sharing useful information through rich content oriented blog sites, social networking sites, etc., the abundant information resource is available online by means of Search engines and search Directories. Let us examine the key differences between the two, as we are normally caught using these terms for our convenient marketing purposes. Search engines A database can simply be described as the collection of information in human readable format. The collection is similar to how books in a library are categorized and kept for easier reference. For search engines, “robots” build the database in the same way a spider builds its home, wherein the robots add the information to the database by visiting a website. Search directories Search directories are man made resources wherein real people actually edit and manage – Read the full article

Getting Funding For Your Start-up

On July 21st, 2012, wrote:

There used to be two ways young people imagined having a dream life and making their fortune: either to become a sports star or a rock star. Today you can add another route to that list: the tech star. Having a great idea for a social media venture, or coming up with a design idea with a specific technological application, is now an established route to fame and fortune, and a new generation now looks up to a different set of role models the like of which simply didn’t exist a couple of decades ago. Of course, inspiration can strike at any age. It’s not only teenagers starting out on their life path that might have an idea for a great project, but children and adults are just as capable of reaching that ‘eureka’ moment we all crave. The dream In the fields of technology and the Internet, the ‘startup‘ company has built up something of a legendary status. A – Read the full article

The New Consumer Delivers a Powerful Wake-Up Call

On June 20th, 2012, wrote:

Let’s talk a moment about the traditional marketing model, the one most of us started out with. It was primarily a one-way street, with advertising flowing from companies to consumers. People watched television, saw ads, and chose which brands to buy. These days, a lot has changed. Enter the new consumer: smart, savvy, and social. This is a consumer who uses mobile Web while shopping to find the best products, who gets referrals from friends on social media, and who researches brands on Google. This new consumer is likely among the 86% of the population who no longer watch television commercials, and also probably throws away direct mail as being irrelevant and unwanted junk. In short, this is not someone you’re going to woo with old-style outbound marketing campaigns. You have to bring something more to the new consumer, or better yet, find ways to bring the new consumer to you. In recent years, we’ve seen a significant shift toward – Read the full article

Digital Marketing 101: Innovative Internet Marketing Trends

On May 7th, 2012, wrote:

Internet marketing is a combination of the technical and the creative side of the Internet. It includes the designing of a marketing strategy for a product, including its development and advertising up to its sales. Internet marketing ties with placement of product in the virtual spheres of customer engagement and streams online. Social Media The growth of social media has given birth to new dynamics of marketing. These websites provide the vital interface between businesses and their target audiences. No longer is representation on all the major outlets a superfluous positive; it has now become essential: a necessity. Garnering a presence in the social media circles – such as Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest – is an effective marketing strategy as millions of users and potential clients log in daily into these channels of virtual interface. All that businesses have to do is maintain a regular, updated presence on such streams and make use of a free, resourceful – Read the full article

5 Quick Changes You Can Make On Your Website To Boost Conversions

On May 2nd, 2012, wrote:

Have conversions on your site dwindled off lately? Or is it that you don’t see any remarkable growth in conversions since the past few weeks? You need quick results to recover your ROI. Here are some quick changes you can make on your website to make life easy for you! 1. Powerful Landing Page Improving the content on your landing page is bound to make a difference because this is one section which can ‘make or break’ a conversion. If you feel you already have a great landing page, then try adding some more relevant information on it. What are the ‘top of the mind’ questions that the consumer might have about your product or service? Try answering this question and provide this information on your landing page. There are greater chances of winning your buyer over with something like this. 2. Make Special Offers If the conversions aren’t coming through anyway, try to see what you can afford to – Read the full article

Internet Marketing and SEO Tips: How You Can Use Instagram for Business

On May 1st, 2012, wrote:

Like it or not, Instagram is pretty big right now. It’s cool. It’s cross-platform (available for Apple and Android devices). It has a lot of users (about 30 million – and growing). It takes beautiful pictures no matter what your level or experience in photography is. Let’s not forget, too, the fact that the photo sharing app was acquired recently by social networking giant Facebook for approximately $1 billion in cash. If you’re managing or marketing a business, it makes perfect sense to use Instagram as a marketing channel of sorts. The only question is: how? To answer that, Lakeshore Branding came up with this quick guide on how to use Instagram for your business – and enhance your visibility on the Web. If you’ve only gotten started with the app, we hope you find these tips useful; if you’ve been at it for awhile now, let us know in the comment section below how you think Instagram supports your – Read the full article

Layman’s Guide: 8 Top Tips to Maximize Your Link Building Marketing Campaign

On April 30th, 2012, wrote:

SEO (search engine optimization) is growing ever more complex, with many businesses already having figured out their bottleneck problems in terms of fixing their website so it’s “SEO-friendly.” Link-building, however, is a trickier area, with agencies far and wide approaching this practice from all angles. Here are some top tips to make sure you are maximizing the most from your link building campaign and helping yourself create a powerful backlink profile! 1. Link Replication Look into the backlink profile of your competitors and see what sites link to them. Most of the time, you will find that you will be able to replicate the link to your own site. 2. Be Honest About The Links When asking for a link from a site, just be honest about what you need. Most of the time, you’ll find the relationship will work a lot better, not just for you, but also for other parties. 3. Bad link networks Be wary of having – Read the full article

The Over Optimization Penalty: Parsing SEO & This Upcoming Change

On April 25th, 2012, wrote:

When I first heard about the upcoming Over Optimization Penalty, I sighed heavily and longed for the days when my knowledge of such things did not extend much beyond the pros and cons of PPC vs SEO. Sometimes, ignorance truly is bliss. After spending the past couple of years working for one of the best SEO firms in the country, I know all too well the panic an algorithm change of this kind can incite across the blogosphere. But as long as the Internet exists, SEO will serve a purpose and reports of its death are not just premature but completely ludicrous. Of course, if you are dependent on black hat techniques and invest in quick fixes instead of quality content, you should be afraid and that does not sadden me in the least bit. On the other hand, a change of this kind still has the potential to harm reputable sites that engage in ethical SEO practices and, as – Read the full article