Are You Effectively Communicating Value To Your Customers?

On November 22nd, 2012, wrote:

Value comes in many forms; it can mean competitive prices, quality guarantees or even something as simple as good ratings from third parties such as ‘Trust Pilot’. A good value proposition effectively communicates to customers why they should choose to use you instead of a competitor, and if you aren’t communicating this point quickly and clearly, there’s a very good chance you could be losing a large portion of your potential conversions. To begin to understand exactly what you should be saying to your customers, start by asking yourself that very question. “Why should prospects choose me instead of my competition?” If you already have a good answer to this question, then you’re half way there, but that is unlikely. You must be able to offer something others cannot, whether that is certifications from authorities in your industry, unbeatable low prices or testimonials from “97/100 satisfied customers”. If you excel in one aspect of value, you can make a claim. – Read the full article

A Look Inside The Creative Minds Of Graphic Designers

On October 13th, 2012, wrote:

Creative Minds – Where Inspiration Abounds How do graphic designers find inspiration for their design? Often, it’s not a matter of “finding” design inspiration. It can be as simple as a tiny speck of light, a prism, a structure of behemoth proportions or even, a human face that sparks their creative imaginations. More of the inspirations that emanate from the minds of graphic designers are deeply embedded from childhood. Like a deep well, all it takes for a design to be born is a spark of an idea long-forgotten. Most graphic designers have an inherent flair for color, shape and dimension. It’s the reason why they can create the most extraordinary and fascinating designs for illustrations, illusions and photographic imagery. Designer Know Thy Pixels Graphic designs today are pixelated to the max. This is part of the design process. Pixels represent a huge part of a total concept. To graphic designers, pixels are alive with possibilities and must be freed – Read the full article

Anatomy of A Great WordPress Plug-In

On August 14th, 2012, wrote:

Man’s best friend is a dog. Guess who’s a blogger’s best friend? WordPress! For one, it is absolutely free. You can use it for anything, for personal use (sharing your thoughts and hobbies), or for commercial use (marketing your product or service). It’s become a day-to-day necessity for many developers. Your blogging websites can be made more fun and interactive for users with these plug-ins. WordPress can be made friendlier by customizing the basic functionality with add-on plug-ins. Here’s a guide on what to look for: Security: When you get a good plug-in, it comes with a good security package: Any confidential information is not printed into the Javascript code as it will be visible on the client’s side A secure plug-in will make use of wp-admin’s nonce validation Offers protection against unnecessary XSS exploits and SQL injection Offers thorough documentation: If a plug-in is not going to offer proper support and good documentation, it is not going to be – Read the full article

Common SEO Blunders to Avoid

On August 13th, 2012, wrote:

Search engine optimization can be a very effective tool for enhancing the ranking of your blog. However, applying SEO techniques the wrong way, or failing to use them at all, could result in disastrous consequences. Here are some of the major mistakes you need to avoid when it executing your SEO strategy: Flash-based sites Since Flash-based pages cannot be read by search engine spiders, they cannot be indexed. If it is absolutely necessary to use Flash elements on your site, make sure you have a parallel HTML page. This way, search engines can index your content and web users can enjoy the Flash presentation. In addition, it is advisable to use text-based rather than Flash-based navigation. Blank title tags The title tag is what appears in search engine results when someone types a query with a related keyword. Therefore, a keyword-rich title tag is a very important element of a successful SEO strategy. Never make the mistake of leaving the – Read the full article

5 Best Security Plug-Ins for WordPress

On August 12th, 2012, wrote:

Every blogger loves to put his fingers on the keyboard and crank out an amazing post. Backlinks, blog promotion, and interacting with the folks who come to the blog are all part of the allure of running a WordPress website. However, the dark side to WordPress is its security. If you plan on building your site out and becoming popular in your niche, be prepared for hacking attempts. These plugins will help ward off would-be troublemakers: Better WP Security This plugin does a number of things, but its strength lies in its diversified approach to protecting your blog. First, the plugin tries to obscure important blog information from prying eyes. It does this by removing the meta “generator” tag, allows you to turn off the ability to log in for a given time period (they call it “away mode”), removing the Windows Life Write header information, removing RSD header information, changing the ID on the user with ID 1, changing – Read the full article

Five Top Tips To Improving Your Brand

On August 4th, 2012, wrote:

Ask 20 people what branding is and you will more than likely get 20 different answers. A brand can mean your logo, your company’s values, or the way it interacts with its customers and suppliers at every level of your business. Your brand can actually reflect your customer’s experience of your company and therefore can help maintain the way your business is perceived and its reputation. 5 Top Tips To Improve Your Brand Image Name Of Your Business: Choosing your business name is of vital importance to your brand. It should reflect your businesses vision, value, and expertise. Don’t rush this important decision. Consult with family, friends and maybe a focus group. If you have the budget, consulting an expert in the field might give you the edge to come up with a winning business name. The Products or Services Your Provide: The products or services you provide should reflect you brand image. In a recent poll by AcuPoll, up – Read the full article

Five Guidelines for a Winning E-Commerce Design

On July 30th, 2012, wrote:

The consumer is the most important element for achieving any winning e-Commerce Web design. Every consumer wants basically the same thing: a simple, secure shopping experience. A complicated, confusing, or time-consuming Internet browsing or shopping experience can quickly turn a potential buyer off, ending the purchase before money is exchanged. Simplicity and security in this process can easily be achieved by following five simple guidelines. 1. Guarantee a less tedious shopping experience. The biggest benefit of online shopping is the ease with which consumers can acquire what they need — avoiding crowds and time-consuming travel to have what they’re looking for delivered to their doorsteps. A website that provides its customers with a speedy and easy shopping experience is likely to keep them coming back time and time again. Conversely, a website that loads slowly or involves extensive browsing to find a product will send consumers looking for a simpler solution to meet their needs. The best e-Commerce Web design – Read the full article

10 Useful iPhone Apps for Logo Designers

On June 25th, 2012, wrote:

Be at work even while you are away from your laptop with the iPhone apps designed exclusively for the logo designers. These apps will help the designers brainstorm, research, organize, and learn about various aspects related to their profession. As a bonus, these apps also inspire and motivate creativity. Here are 10 of the iPhone apps that would be useful for a logo or Web designer.   Adobe Ideas To be very precise, this is a digital sketchbook that allows the designers a chance to keep his or her creativity and ideas blooming, irrespective of the place and time. An ideal cohort for professional Adobe design applications, such as Adobe Photoshop and Adobe Illustrator, the Adobe Ideas app invokes a new level of creativity in the designers. myPANTONE This app allows the logo designers to access scores of PANTONE color libraries and create color palettes. Plus: you can share your creations with your clients and colleagues. It also comes with – Read the full article