Lakeshore BrandingSearch results for 'web design process' (page 1 of 48)

Simple Web Design Tips for New Business Owners

Guest Blogger — Tue, 17 Jan 2012 15:48:56 +0000

If you are the proud owner of a new website, then you know how confusing and downright difficult the process of designing and building a website can be. It’s not uncommon to go through the trouble of finding a hosting service and choosing a domain name, only to get stuck when it comes to actually putting a site together and making it presentable for viewers. Fortunately, there are some very basic things, even for newbies, that can make the process much easier. Here are some simple web design tips for new website owners: Templates. One of the fastest and easiest ways to design an effective website is to choose a customizable template. Customizable templates are easy to find. Simply search online, load them to your site, and make whatever changes you want to make the design your own. If you use a blog hosting service like WordPress to build your website, you will be pleased to find that you automatically have - Read the full article

Simple Web Design Tips for New Business Owners is a post from: Lakeshore Branding

5 Questions for Usability with Web Design

Chris Campbell — Thu, 05 Nov 2009 11:29:03 +0000

This week we received an email from a DePaul student (Go Blue Demons!), who was looking to interview a web design company about usability. I spent some time thinking about it and developing some answers and I thought I would share it on our blog- Enjoy! (1) Describe the company. Briefly describe the products they build and/or the services they provide Here are some quotes from our website but basically we are a web design company that focuses on Search Engine Optimization and Conversions by using the latest W3C complaint coding (xHTML and CSS) and also using the latest usability compliance. “Web design is more than just creativity, it’s usability. Understanding your visitors and how they use your website will lead to increased conversions. For each new website, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals.” Lakeshore Branding, what started as a small marketing firm in 2007 has evolved into - Read the full article

5 Questions for Usability with Web Design is a post from: Lakeshore Branding

Hungry for More? The 22 Best WordPress Templates and Themes Today

Chris Campbell — Wed, 25 Jan 2012 14:15:42 +0000

Our recent post on premium WordPress templates was a hit. (Thank you, readers!) So we decided to make another list showcasing even more WP templates and themes. Hopefully, it will help you: Enhance the visual impact and usability of your WordPress-powered website, blog, e-Commerce site, or Web page; Ease the development and administration of your site and lift some burden off your shoulders (or Webmaster); Reflect more appropriately the personality and character of your brand and business; Enable you to organize your template files more efficiently and configure them for use under specific situations or seasons; And drive your WordPress site in a way that meets your specific requirements and business goals. If you’re an Internet marketer, online advertiser, blogger, business owner, entrepreneur, online retailer, musician or artist, journalist, photographer or designer, or mom-and-pop store owner, we highly recommend that you use WordPress, Lakeshore Branding’s favorite content management system. (The very site you’re reading is powered by WP, too.) It - Read the full article

Hungry for More? The 22 Best WordPress Templates and Themes Today is a post from: Lakeshore Branding

44 of The Best WordPress Themes of 2012

Chris Campbell — Sun, 01 Jan 2012 19:08:55 +0000

You asked for it. Now we’re giving it to you: a list of the best WordPress themes of 2012. From designer WordPress themes to business WordPress themes – classic, elegant, simple and minimal, flashy and fancy, nice, naughty (or whatever adjective with which you want to describe them) – we’ve got the 2012 WordPress themes to suit your every need. The list is a result of our efforts to help users recognize the value of a content management system like WordPress, which, with its easy-to-use interface, rich SEO features, and excellent flexibility, is something we here at Lakeshore Branding have grown to love. And we hope you love it as much as we do, because we’ve got the best 2012 WordPress themes for your blog, company website, creative portfolio, wedding website, online magazine or news site, and online e-Commerce store. Let us know what your favorites are by tweeting about the post or leaving a comment below! U-Design WordPress Theme - Read the full article

44 of The Best WordPress Themes of 2012 is a post from: Lakeshore Branding

17 Stunning Mobile WordPress Themes for Optimizing Your Website on Smartphone, iPads and Tablet Screens

Chris Campbell — Fri, 30 Dec 2011 19:35:46 +0000

In an October 2011 report by ComScore, it was found that smartphones and tablets drive nearly 7 percent of digital traffic in the US. The number is bound to increase, especially as increased Wi-Fi availability and mobile broadband adoption continue to drive connectivity. Other key findings in the report include: 116 million people in the US alone are users of mobile media. Nearly half of those who own tablets (such as the Apple iPad) made or completed a purchase using their tablet. Publishers are extending their reach to cross-platform audiences who own smartphones, tablets, and other Web-enabled mobile devices (such as the iPod Touch). What does this all mean? It means that if you’re a publisher, Internet marketer, online advertiser, SEO specialist, social media marketer, online retailer, e-Commerce store owner, blogger, developer, Web designer, etc. – if you, at the very least, have a website that’s meant to showcase your work or help you do business – then you now - Read the full article

17 Stunning Mobile WordPress Themes for Optimizing Your Website on Smartphone, iPads and Tablet Screens is a post from: Lakeshore Branding

Rock Your World with These 40 Music WordPress Themes for Musicians, Bands, Artists, Writers, and Creative Pros

Chris Campbell — Sat, 24 Dec 2011 17:48:13 +0000

Aspiring musician? Budding young artist? Aspiring novelist? These days, it’s not enough that you have your own album, creative portfolio, or published book. You have to have a website, too. It may not seem fair to be a one-man (or one-woman) team and to have to develop your own website and market your product to your audience, but that’s just the way it is. If you’re determined to succeed, you might as well go with the flow and start building your online presence. One of the best ways to do so is by using WordPress, our favorite content management system here at Lakeshore Branding. Not only is the entire platform easy to use; it’s also fully customizable, and it evolves in accordance with today’s Web standards. Now, we understand perfectly your desire to have a website that serves as an expression of yourself (and your work), and that’s why we came up with this list of the best WordPress themes - Read the full article

Rock Your World with These 40 Music WordPress Themes for Musicians, Bands, Artists, Writers, and Creative Pros is a post from: Lakeshore Branding

E-Commerce: Launching Your Online Business

Guest Blogger — Thu, 01 Dec 2011 17:54:50 +0000

Every business shares a common goal – to survive, grow and prosper. In today’s fast-track competitive world, businesses large and small must turn to new measures in order to evolve, grow or simply stay afloat. Ecommerce website development can offer growth opportunities of enormous proportion for businesses from all sectors. This is mostly due to the advent of highly improved and user friendly web services (Ed’s note: services like our favorite, Magento) available across the web that have literally carved a place in the hearts of online users. As an online business owner, the employment of technological advances in e-Commerce website design can mean the difference between the success and failure of your business objectives. Accordingly, it is important to understand exactly what an ecommerce website is and how to get started with one. Basically, an ecommerce website is a virtual representation of your physical business. Interestingly, most business owners grow to learn that the biggest difference between an ecommerce - Read the full article

E-Commerce: Launching Your Online Business is a post from: Lakeshore Branding

Writing Content for Search Engines and Human Readers

Guest Blogger — Tue, 29 Nov 2011 19:27:15 +0000

As a local business owner, you know exactly how important SEO is for your web presence. What is the use of having a website when you cannot be found anyway? And when it comes to SEO, your online content plays a huge role. However, optimizing your website isn’t as simple as posting your random thoughts on your page. The entire act of creating content for SEO can be so perplexing that even the most internet-savvy business owner may still end up confused. Here are a few tips for creating content which will please not just the search engines but also your human readers. Think about your readers It’s very easy to get caught up in the entire SEO process especially when you get too focused on keywords. Some people think of optimization as an end all, be all that they write content which isn’t pleasing to human readers anymore. They forget that the main reason for why they - Read the full article

Writing Content for Search Engines and Human Readers is a post from: Lakeshore Branding

Why You Need to Protect Your Brand’s Keywords

Guest Blogger — Tue, 04 Oct 2011 18:33:04 +0000

It seems that competition for valuable branded keywords is reaching an all time high, with a recent report by eMarketer, “Brands Go Head-to-Head in Competition for Search Terms,” estimating that US marketers will spend a massive $14.4 billion USD this year on search advertising. Why should you care? Because it’s your brand’s keywords that they’re bidding on. The Battle of Branded Keywords We all know that search engine optimization is based on attempting to reach a top ranking position on a search engine for a given keyword or keyword phrase. We also know that the introduction of Google’s Adwords and Bing’s adCenter offered companies a major opportunity to feature on page one results for a search term without bothering with all this; they could bid on a term and grab traffic without engaging in the arduous process of link building and on and off site optimization. Recently, however, things have developed one step further and brand managers have started to - Read the full article

Why You Need to Protect Your Brand’s Keywords is a post from: Lakeshore Branding

28 Professional WordPress Themes For Getting Work Done

Chris Campbell — Fri, 09 Sep 2011 19:05:42 +0000

Over the course of the last few weeks, we have been handpicking a bunch of WordPress themes that we hope will help you come up with the best and most efficient design possible for your WordPress site. Recently, we created a list of wedding WordPress themes, which is great not just for wedding suppliers, but also for those who want to keep an online chronicle of all nuptial-related things: photos of the bridal dress, the official wedding video, albums and accounts of the bachelor party and bridal shower, that sort of thing. Today, however, we get a little bit more serious. By that, we mean we’ve created a selection of the top WordPress themes for professionals – whatever the industry, wherever the location, no matter the size. If there’s anything that unifies these simple WordPress themes together, it’s a design philosophy that inspires pros to get things done. Functional, feature-rich, elegant, and versatile, these professional WordPress themes aren’t going to - Read the full article

28 Professional WordPress Themes For Getting Work Done is a post from: Lakeshore Branding