While the traditional breadcrumbs are nothing but annoying, the term “breadcrumbs” in technology has a different reputation. For those who are unfamiliar, breadcrumbs are little words and phrases that some websites place at the top of a webpage to help the user follow where they are in the website. They work as little navigation tools to help someone stay organized when working through a website with many different webpages. Consider the example below: In general, only major companies use breadcrumbs because they seem so sophisticated. After all, a small business website can’t be that hard to navigate, right? Wrong. If you have more than one webpage, utilizing breadcrumbs has many benefits. Top 5 Reasons Your Webpage Should Be Using Breadcrumbs 1. Easier Usage – Visitors will likely have a much better experience on your website if they can get around easily. Sometimes users can get frustrated jumping from page to page because they get lost, but breadcrumbs help solve this – Read the full article
Web design is a fast-growing industry given today’s technology and Internet frenzy. To be a good Web designer / developer, one needs to possess a certain set of skills; while there is no written handbook that specifies exactly all the rules of Web design, a creative disposition and a strong sense of innovation are a must, as is a certain knowledge of computer programming languages. Traits of a Good Web Designer Creativity and innovation are essential for a Web designer / developer. No book can teach any individual about all the perfect color combinations for all types of design. These are certain things that come instinctively; Tampa web design, for example, is usually represented by a mixture of web designers with a remarkable sense of creativity and extremely high knowledge of the programming languages necessary for driving high traffic to the business, as well as for optimizing results. Functions of Web Development Maintaining your database is an important function of web – Read the full article
Interested to write guest content for Lakeshore Branding and expand your readership? Do get in touch! We’re looking for high-quality blog articles on: Internet marketing, social media, search engine optimization / marketing, e-commerce, web design, and other Internet-based businesses, technologies, tools, and applications. Lakeshore Branding is a PR 4 blog, with thousands of backlinks (per Alexa and Majestic SEO). Published guest blog articles are also shared via the official Lakeshore Branding Twitter account. If you’ve written the article, just E-mail it along with links and images you’d like to accompany the text with. We’ll proofread and spell-check it then let you know immediately when the article is going to be up on the site. If you haven’t written the article, kindly consider the following guidelines we have for guest blog posts: Guest blog posts must be original and may not have been published elsewhere online already. All submissions will be verified before publication. The post must be grammatically correct and – Read the full article
Every business shares a common goal – to survive, grow and prosper. In today’s fast-track competitive world, businesses large and small must turn to new measures in order to evolve, grow or simply stay afloat. Ecommerce website development can offer growth opportunities of enormous proportion for businesses from all sectors. This is mostly due to the advent of highly improved and user friendly web services (Ed’s note: services like our favorite, Magento) available across the web that have literally carved a place in the hearts of online users. As an online business owner, the employment of technological advances in e-Commerce website design can mean the difference between the success and failure of your business objectives. Accordingly, it is important to understand exactly what an ecommerce website is and how to get started with one. Basically, an ecommerce website is a virtual representation of your physical business. Interestingly, most business owners grow to learn that the biggest difference between an ecommerce – Read the full article
As a local business owner, you know exactly how important SEO is for your web presence. What is the use of having a website when you cannot be found anyway? And when it comes to SEO, your online content plays a huge role. However, optimizing your website isn’t as simple as posting your random thoughts on your page. The entire act of creating content for SEO can be so perplexing that even the most internet-savvy business owner may still end up confused. Here are a few tips for creating content which will please not just the search engines but also your human readers. Think about your readers It’s very easy to get caught up in the entire SEO process especially when you get too focused on keywords. Some people think of optimization as an end all, be all that they write content which isn’t pleasing to human readers anymore. They forget that the main reason for why they – Read the full article
It’s not uncommon for businesses today to use social networks – namely, Twitter and Facebook – as a platform for engaging with customers and managing customer relationships. This development has given rise to an increasing number of social media solutions and dashboards, each promising to streamline all tasks and bring a new level of ease in customer engagement. Let’s take a look at the best of these solutions and their features. MediaFunnel MediaFunnel is a social media suite for businesses and enterprises, with a host of features designed to make Twitter and Facebook accounts easier to manage. One of these distinguishing features is Multiple User Roles, or the ability to assign Administrator, Publisher, and Contributor roles and grant various levels of permission to review or publish tweets and Facebook posts (for greater editorial control and efficiency). Apart from monitoring Twitter and Facebook for mentions and tracking the performance of links via Bit.ly and BudURL, MediaFunnel also enables you to – Read the full article
Protecting your identity involves protecting anything that contains your personal information. And your cell phone or smart phone contains more data about you than you may even realize. Smart phones today are basically small computers, except they often do not have anti-virus protection on them. We use these devices for surfing the internet, checking bank accounts, and even making monetary transactions. The secret service has been trying to fight against identity theft and is recommending a cell phone firewall for all cell phone users to help guard against this kind of electronic hacking. People are spending more time on their phones as they are capable of doing more things. One of the most vulnerable aspects of using your cell phone is online banking. These connections are supposed to be secure, but if you are able to access your bank account by just pressing a button on your phone, then a thief who steals your phone can do the same thing. – Read the full article
From humble, open source beginnings, WordPress now powers over 61 million sites worldwide. The extent to which it has grown in popularity not just for bloggers but professional designers and developers is evidenced by Smashing Magazine recently launching an extended, dedicated WordPress section. I’m currently one of these working in web design in Chicago. The Project I recently had a very simple project of launching a blog with a small shopping cart installed in time for the 2011 Rugby World Cup held in New Zealand. Wait-of-Nation.com went live a little over two months ago. The Client With a background in PR/Advertising my client was well versed in getting himself out there, which in a country of 4.5 million people really isn’t that hard to do. He had a good product (sports blog of the most popular sport in NZ), with a niche message/ slant (“Home of New Zealand’s crushing expectation” – that the All Blacks – the National team – – Read the full article
