A viral marketing campaign is one of today’s best (and most cost-effective) ways to let people know about your business. It can take on many forms, like videos, pictures, interactive Flash games, e-books, and even text messages. If done properly and executed creatively, your viral marketing campaign can excite immediate word-of-mouth enthusiasm from people. It [...]
The Apple iPad has been revealed recently – in a highly publicized keynote address delivered by Steve Jobs – and while critics are quick to point out the upcoming tablet’s flaws, we’ll focus here on one of the reasons why the Apple iPad can be a potential game-changer. Apple claims that the iPad is the [...]
More and more brands are using Facebook to create Fan Pages – and for good reason, too. A Facebook Fan Page is a great online channel for sharing and promoting brand identity, as well as for engaging and interacting with audiences in a community-driven setting. SEO experts will also note that a Fan Page on [...]
The Search Engine Optimization (SEO) industry continues to evolve. More and more experts are finding out ways and thinking up new strategies to make their websites – and their content – friendlier to the search engines. Nowadays, it’s no longer such a mystery to figure out how to rank higher, find faster, and optimize better. [...]
These days more and more people are accessing the Web through their mobile phones. They’re checking their E-mails, surfing, reading the news, and even shopping – literally “on the go”. Wouldn’t you like to make your website “pops” for mobile? Don’t think it’s an impossible task. Today tools that format your website or blog for [...]
YouTube recently introduced new features that give generations of video content creators new ways to connect with billions of viewers every day. The first is YouTube Direct, an open-source tool that lets users embed the upload functionality of YouTube directly into their own sites. YouTube Direct is designed to bridge closer connections between individual users [...]
Bing is revving it up once again by adding new features to its search functionality. Among the latest additions to the search engine’s features is a new video portal called Bing Video which offers original programming as well as videos from a variety of sources. It combines content from MSN videos with Bing’s search technology, [...]
The following video contains really buff dudes dancing without their shirts on. If that’s not your cup of tea, please click away. Meet the Men of Lakeshore Branding As you can see, sometimes things get a little wild in our office, with our team of studs. In the video is Ryan, our Creative Director, Michael, [...]
