It’s easier than ever to make promotional videos. A few years ago, if you wanted to have an advert made, then you would have had to search for an affordable company offering video production in Nottingham or another major city near where your company was based. The production process would require regular meetings, intense discussion, several edits, and quite a large bill at the end. Now that even personal computers are capable of video editing, it’s starting to make more sense to do the work in house. A short video production training course may not bring your work up to the standard of a professional outfit doing video production, but if you’re producing short advertisements or viral videos then you most likely won’t need the sophisticated equipment of a professional video lab. What can you learn from video production training? One mistake that many people make is to get carried away playing with fancy settings and effects with their video – Read the full article
YouTube as a free hosting site offers a wide array of handy tools for marketing Internet video content. What YouTube also offers is a quick route to Page 1 placement in the Google search engine rankings. The following article explores the six essentials ways to use YouTube’s features to benefit your Internet marketing and search engine ranking efforts. 1. Put Keywords and Phrases In To Your Video Titles & Tags The titles and tags on your video are perhaps the most influential pieces of information for search engines. Search engines frequently use titles and tags to find videos and bring up videos of a similar nature. By optimizing these fields and filling them in with appropriate keywords and phrases relevant to your brand, business, or niche you can help Google pick up your Internet video content in its regular search results. 2. Use Your Video Description Field To Your Advantage Descriptions are there to give information about your video. Use – Read the full article
We’ve probably all seen these captivating Old Spice ads. Male or female there’s a certain je ne sais quoi about Isaiah Mustafa, who appeared in these commercials in 2010 and became part of the fastest-ever growing viral media marketing campaign. Isaiah is depicted as the perfect boyfriend in a series of fantasy situations, all because he chose Old Spice products. The narrative of the original advert (the one which ends with “I’m on a horse”) is quirky and takes place in a single, CGI-assisted shot. Isaiah Mustafa’s graceful, smug patter and charismatic movements make for exciting viewing, and the slick nature of the “storyline” keeps the viewer wanting more – precisely what we want from a viral advertisement. There was a shorter, “stinger” ad released, and one which showed him in a rowing boat removing a fake moustache to reveal another fake moustache below. Finally, Isaiah Mustafa starred in a second long advert. This time, the transitions were far more – Read the full article
Technology constantly affects the way that we are doing business. Without technology, our business is slower, less efficient, and if we chose to ignore the changes, our business could suffer dramatically. One of the best business tools that has revolutionized the way we do business is the Mac by Apple. With the Mac (iMac, iPad, MacBook, iPhone), connecting business deals, emails, and even live conferences, can happen with simplicity. The innovative design offers so many benefits to business users around the world. With a large interactive screen you can be networking, staying on task, and most importantly making money for your business with the click of a mouse. Developers know the advantages of using an iMac as a business tool, and have made some great apps to match, many of which are free. Here are the top ten FREE business apps as ranked on iTunes for your Mac! 10. Chimport Chimport is a business tool that allows you to – Read the full article
Google+ is gaining immense popularity and everyone’s talking about it right now. Forget for a second about its “competition” with Facebook and other social media sites; in and by itself Google Plus is receiving fast and wide acclaim, at a global level, and many even say that soon it is going to act as a channel to get people to patronize your business. A channel, in other words, for Internet marketing and social media marketing. Currently, there are no Google Plus profiles exclusively for businesses, but that doesn’t mean you can’t use the social networking site to help your work gain more visibility. Here are some tips on leveraging Google+ in order to advance your business objectives: If you already have a Google+ profile, you are halfway to generating, well, more business buzz. Not yet a member? Well, first you have to create a Gmail account (if you don’t already have one). Then you have to get an invitation. For – Read the full article
Creating a social media presence for your car dealer website can bolster the credibility of your business in numerous ways. Given the increasing popularity of social networking sites such as Twitter and Facebook, there is every likelihood that all your existing and prospective customers are on these sites. Social media would enable you to portray your dealership to your customers and prospects in the best light possible and create an intimate system of engagement that would enhance interactivity and establish your dealership as a formidable player in the automotive industry. Here are some ways through which social media can enhance the credibility of your car dealer website. Establishes your brand – Registering your dealership for a social media profile would ensure that your brand has arrived on the social scene. This would give your car dealer website a phenomenal online presence and make your brand appear authentic and trustworthy to your fans. Professionalism – The popular adage “pictures speak a thousand words” holds – Read the full article
Increasingly, people are accessing the Web from smartphones, tablets, and other mobile devices. It’s not just the desktop and laptop anymore. This means that, as a business owner, Internet marketer, or SEO professional, you have to come up with a search engine optimization strategy that’s specific to mobile – a strategy that will help you get found online more easily and quickly. Let smartphone users and mobile consumers find you whenever they search. Here’s a mobile SEO checklist to get you started: Plan for it. Set a strategy, identify your targets, and plan accordingly. Like any other SEO campaign, successful mobile marketing takes plenty of research and preparation. Know the various mobile search engines. There’s Google XHTML, Google Mobile, Bing Mobile, Yahoo! Mobile, AOL Mobile, and abphone – among many others. Familiarize yourself with these by using your own mobile phone or tablet device. “Mobilize” your website. There are plenty of plug-ins and tools for building a mobile version of – Read the full article
The WordPress sidebar is a helpful tool that gives site owners a chance to engage readers, direct them to content and other pages, and read prior entries. With an extensive sidebar widget system, there are lots of great options for blog owners who are looking to take their design — and their readership to the next level. Subscription Options Offered as an optional plugin for the standard WordPress installation, the Subscription Options widget allows your readers to subscribe to your site’s blog entry or comments RSS feed. That means they’ll always have your freshest entries in their RSS reader of choice, and they’ll be alerted to new content. It’s a great way to keep people coming back again and again every time you post new content to your blog or other website. Users can also use this handy widget to subscribe to email updates, like a digest of your site’s weekly entries, as well as post your entries to Twitter – Read the full article
