Lakeshore BrandingSearch results for 'Videos' (page 1 of 7)

SEO Trends to Watch Out for in 2012

Guest Blogger — Mon, 30 Jan 2012 13:09:25 +0000

All website owners aim to land on the first few pages of search engine results, and that’s why various search engine optimization strategies are being implemented. After all, SEO is designed to enhance the search rank position of a business or a brand. Last year, however, website owners and SEO professionals received some serious beating no thanks to the Google Panda update. The search engine giant began changing the algorithms that determined a site’s page rank and search performance. The aim was to promote websites with original high-quality content; it also reduced the effectiveness of content farming, thus giving low preference to websites with low-quality content. A number of legitimate, well-meaning sites, however, were also adversely affected by this update. These changes made by Google have made it difficult for website owners to determine which SEO strategy to adopt – or drop – to make their SEO strategies and campaigns successful. But adjust we must, and move forward to align - Read the full article

SEO Trends to Watch Out for in 2012 is a post from: Lakeshore Branding

Social Media for Travel Companies: Where We’re Headed (Plus Power Tips)

Guest Blogger — Thu, 29 Dec 2011 19:17:19 +0000

For the travel industry, at least, social media is seen as more valuable than pay-per-click advertising. The World Travel Market 2011 report says that travel professionals see social media as one of the key revenue-generating channels over the next five years. As proof of this, the study found that eight out of ten travel-related businesses use some form of social media. Not only that: the World Travel Market 2011 also expects that in five years, half of all travel-related companies would be generating income and bookings on social media, rising from the current 22%. Out of those using social media marketing, around 50% do not even invest in PPC advertising, while 1 out of 5 of those who do use PPC aim to stop or reduce their spending in the next few years. It is very apparent that the travel industry loves social media. So if you are in the travel business, it is time to amp up your social media activities. Blogs - Read the full article

Social Media for Travel Companies: Where We’re Headed (Plus Power Tips) is a post from: Lakeshore Branding

Using Current Internet Technology To Improve Your Advertising Campaign

Guest Blogger — Tue, 27 Dec 2011 17:01:23 +0000

The Internet has definitely changed the way we interact with both friends and family and with businesses and consumers, with the Web becoming an important way for companies to target and advertise their products and services to customers. And if you’re looking for great ways to reach out to potential consumers, then the latest raft of current Internet technology could help you. The Internet has become our first port of call when it comes to accessing information, mainly thanks to its speed and ease of use. And with more homes, schools, and businesses making use of online services, online advertising is now big business. Gone are the days of mass print runs and expensive magazine and newspaper spreads. Now, with cable Internet providers offering fast connection speeds, E-mailing and mobile phones have become the new way to communicate. And the advertising and online marketing professionals have seen this change and made sure their campaigns follow suit. Advertising using the Internet has become - Read the full article

Using Current Internet Technology To Improve Your Advertising Campaign is a post from: Lakeshore Branding

The Real Estate Agents Guide to Social Media Marketing

Guest Blogger — Thu, 08 Dec 2011 17:00:45 +0000

In light of the current recession and housing market downturn, real estate agents have to turn to new ways of creating and running their businesses. Social media marketing is one of the best, if not THE best way to do just that. The National Association of Realtors has a whole section of their website focused on social media for the real estate professional. The Field Guide to Social Networking for REALTORS® has eBooks, videos, and a ton of other resources to help you along the way. Facebook Ask around and you will be hard-pressed to find someone who hasn’t heard of Facebook. Even if they don’t use it, they probably saw the movie last year about it! And it’s likely that most people you know are using Facebook and have hundreds of friends. A word of caution on catapulting yourself into this too quickly: mixing personal and professional can be a very slippery road. Keep your personal Facebook profile and create a Fan Page - Read the full article

The Real Estate Agents Guide to Social Media Marketing is a post from: Lakeshore Branding

5 Examples of Corporate Digital Rebranding Fails

Guest Blogger — Thu, 01 Dec 2011 23:46:55 +0000

In the last fifteen years the Internet has gone from a platform for businesses and students to use in the workplace, to a tool found in every household and referred to daily for leisure, information and shopping. Because of the astronomical rise in the popularity of the net brands, large companies have had to adapt their products and services accordingly. Some, such as supermarket chain Tesco have been very successful and secured their rightful place in the World Wide Web. Some however have not and here we look at the companies which have failed miserably in their Internet rebranding. The Times The Times newspaper was and still is one of the most popular broadsheet newspapers around. It has been established for over two hundred years when it was first known as The Daily Universal Register. Since then it has been at the forefront of newsprint and considered a source of authority in the UK. However, in the last few - Read the full article

5 Examples of Corporate Digital Rebranding Fails is a post from: Lakeshore Branding

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

Chris Campbell — Tue, 22 Nov 2011 09:39:10 +0000

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. ReviewPush Texas-based ReviewPush markets itself as an “online review management tool for small to large businesses”. It offers a dashboard for monitoring / tracking reviews, protecting your brand and reputation, engaging with customers, and enhancing product offerings and promotions (such as coupons). ReviewPush features include: Continuous social - Read the full article

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools is a post from: Lakeshore Branding

How to Build an SEO Strategy for Small Business Websites

Guest Blogger — Tue, 18 Oct 2011 17:50:12 +0000

Small businesses have a daunting task as they compete with larger companies that boast more resources and staff. How can a small business compete for a share of the search engine market with so much stacked against them? Here are some tips on creating an SEO strategy for your small business: Learn from the Competition Promodo’s SEO specialist Anna Moseva suggests starting your small business SEO strategy with a thorough analysis of the competition. You’re probably familiar with piecing together keywords on Google in order to figure out what people are searching for and what’s already out there by way of content, but Moseva advises that you take the top 20 results in Google and analyze their Alexa Rank with the SEO Quake plugin for Firefox. Once you know the top sites among your competition, you can analyze the kind of traffic they generate and which keywords and adwords are linked to their sites at SEM Rush. This technique will - Read the full article

How to Build an SEO Strategy for Small Business Websites is a post from: Lakeshore Branding

Why Starting a Company Website Means More than Attracting Visitors

Guest Blogger — Mon, 17 Oct 2011 16:44:54 +0000

You saw the money tree analogy coming—after all, money is usually the end goal of a startup company. This got me to thinking about the many ways a company can try to yield a profit. I found that people are constantly discussing the importance of content on a company website, but what people are not constantly discussing is the idea that this content does not always equal revenue. I will admit that I frequent many company websites simply to read their blog, yet I have no intention of ever buying their product. The point is, you first want to drive traffic to your webpage, but you cannot stop there. There are many things you can do to make sure that when people are visiting your website, they are tempted to buy. Consider a few of the things your startup company can do to make sure you are attracting the right kinds of visitors and keeping them interested: How to Bring - Read the full article

Why Starting a Company Website Means More than Attracting Visitors is a post from: Lakeshore Branding

Video Production on a Budget

Guest Blogger — Wed, 05 Oct 2011 18:49:47 +0000

It’s easier than ever to make promotional videos. A few years ago, if you wanted to have an advert made, then you would have had to search for an affordable company offering video production in Nottingham or another major city near where your company was based. The production process would require regular meetings, intense discussion, several edits, and quite a large bill at the end. Now that even personal computers are capable of video editing, it’s starting to make more sense to do the work in house. A short video production training course may not bring your work up to the standard of a professional outfit doing video production, but if you’re producing short advertisements or viral videos then you most likely won’t need the sophisticated equipment of a professional video lab. What can you learn from video production training? One mistake that many people make is to get carried away playing with fancy settings and effects with their video - Read the full article

Video Production on a Budget is a post from: Lakeshore Branding

How YouTube Can Benefit Your Search Engine Rankings For Absolutely Free

Guest Blogger — Thu, 22 Sep 2011 18:49:12 +0000

YouTube as a free hosting site offers a wide array of handy tools for marketing Internet video content. What YouTube also offers is a quick route to Page 1 placement in the Google search engine rankings. The following article explores the six essentials ways to use YouTube’s features to benefit your Internet marketing and search engine ranking efforts. 1. Put Keywords and Phrases In To Your Video Titles & Tags The titles and tags on your video are perhaps the most influential pieces of information for search engines. Search engines frequently use titles and tags to find videos and bring up videos of a similar nature. By optimizing these fields and filling them in with appropriate keywords and phrases relevant to your brand, business, or niche you can help Google pick up your Internet video content in its regular search results. 2. Use Your Video Description Field To Your Advantage Descriptions are there to give information about your video. Use - Read the full article

How YouTube Can Benefit Your Search Engine Rankings For Absolutely Free is a post from: Lakeshore Branding