How To Use YouTube To Market Your Small Business

On October 25th, 2012, wrote:

Many small businesses and in particular sole traders struggle for time. There is a lot to balance, from accounts, marketing and networking, to setting up and running a website. There are many techniques which can help increase traffic to a website, of course we are all aware of the benefits of social media, particularly Facebook and Twitter, but YouTube is often overlooked by many businesses despite being one of the top ten most visited sites available on the internet with over 800 million unique visitors per month. YouTube can become a fantastic tool to help your business, and also save you time so you can concentrate on other areas of your business. How does it work? While there aren’t any specific accounts or pages for businesses at present on YouTube, you can still set up your own channel for your company personalizing the page with your logo and company details and information about your channel and what videos you show – Read the full article

Online Business Meetings The Good, the Bad and the High Tech

On October 10th, 2010, wrote:

Online business meetings bring the world to your presentation or discussion. Unfortunately, online business meetings can cost the human element that makes a sales relationship lasting. Let’s discuss the pros and cons of an online business meeting as opposed to booking meeting rooms. Pros of an online business meeting Anywhere, Anytime – Anytime, anywhere, by anyone and to everyone was one of the promises of the Internet. Online business meetings can fulfill that promise. Online presentations can be offered by sales teams around the world, reaching audiences everywhere at once. Economy of Scale – Both the digital broadcasting hardware and receiving hardware in the form of computers have become commonplace, reducing the cost of producing as well as receiving online business meetings. Online meetings also make meetings more affordable to everyone with the hardware to view it. Whether thirty interested experts attend or three thousand potential customers listen in is only a limit of the processing ability of the server. – Read the full article

Here Comes Google TV

On July 13th, 2010, wrote:

What happens if the best of the Internet and television came together? This is the question that search giant Google aims to answer as it launches Google TV, a new service that combines television programming with search capabilities and rich Web applications. The recent announcement by the company revealed that the service is developed in partnership with other technology companies, including Sony, Intel, and Logitech. Google TV is being marketed as a new “entertainment hub” that lets viewers search channels, recorded TV shows, and websites – and watch television content using web-enabled sets or Google TV set-top boxes. Moreover, the service also allows users to browse the Web on television, including their favorite video, music, and photo sites. The service is powered by Google’s own Android software and Chrome web browser. Users can conduct Internet searches using a drop-down box that appears at the top of the TV screen, with results from millions of channels of entertainment across TV and the – Read the full article

YouTube Celebrates Fifth Anniversary, Announces Other Milestones

On May 21st, 2010, wrote:

Video sharing website YouTube recently marked its fifth anniversary, and all signs point toward even bigger growth – and more video content being uploaded, broadcasted, and shared through the website. According to the recent release of statistics, YouTube enjoys an astounding two billion hits every day – almost twice as much as people tuning in to America’s three biggest prime time TV stations. The milestone, which was announced in conjunction with the anniversary, also reflects a massive growth from when YouTube was founded in February 2005. While minor glitches and copyright issues have not been uncommon, the website has enjoyed more than its fair share of sensations and successes: the viral Iranian election protests video, President Barack Obama’s YouTube interview, the massive popularity of Nike’s Ronaldinho football commercial, and – more recently – the rise of Lady Gaga’s “Bad Romance” music video to the top of the list of most watched videos ever on YouTube. Here are other interesting YouTube – Read the full article

Coming in 2009 from Lakeshore Branding

On January 2nd, 2009, wrote:

We have many great new features and functions planned for 2009. Stay tuned for more updates along the way, but here is a sneak peak of things to come: Search & Internet Marketing , SEO & SEM Workshops in Chicago (http://www.lakeshorebranding.com/classes/) Videos (http://www.vimeo.com/lsb) & (http://www.youtube.com/lakeshorebranding) Online tools for small business marketing Many more articles and tutorials