The Internet has definitely changed the way we interact with both friends and family and with businesses and consumers, with the Web becoming an important way for companies to target and advertise their products and services to customers. And if you’re looking for great ways to reach out to potential consumers, then the latest raft of current Internet technology could help you. The Internet has become our first port of call when it comes to accessing information, mainly thanks to its speed and ease of use. And with more homes, schools, and businesses making use of online services, online advertising is now big business. Gone are the days of mass print runs and expensive magazine and newspaper spreads. Now, with cable Internet providers offering fast connection speeds, E-mailing and mobile phones have become the new way to communicate. And the advertising and online marketing professionals have seen this change and made sure their campaigns follow suit. Advertising using the Internet has become – Read the full article
Social media advocates are often quoted as claiming that social media is the greatest form of advertising because it is free. At Silicon Beach Training we use social media in a big way; we use it to increase exposure for our training courses. We use it to build relationships with key influencers and our customers. We also use it extensively to promote and share our flow of content generated to inform and inspire our existing customers and potential clients. One of the most important paybacks for all of this activity is it seriously improves our ranking. I believe that Google is going to up the stakes on this one, too; social shares are going to become even stronger signals that affect page position. In order to sustain these benefits, however, we need to employ people. We employ full-time people and we need to tap many external sources for content generation, paid for in currency and in back-links. Time and people – Read the full article
Aspiring musician? Budding young artist? Aspiring novelist? These days, it’s not enough that you have your own album, creative portfolio, or published book. You have to have a website, too. It may not seem fair to be a one-man (or one-woman) team and to have to develop your own website and market your product to your audience, but that’s just the way it is. If you’re determined to succeed, you might as well go with the flow and start building your online presence. One of the best ways to do so is by using WordPress, our favorite content management system here at Lakeshore Branding. Not only is the entire platform easy to use; it’s also fully customizable, and it evolves in accordance with today’s Web standards. Now, we understand perfectly your desire to have a website that serves as an expression of yourself (and your work), and that’s why we came up with this list of the best WordPress themes – Read the full article
While the traditional breadcrumbs are nothing but annoying, the term “breadcrumbs” in technology has a different reputation. For those who are unfamiliar, breadcrumbs are little words and phrases that some websites place at the top of a webpage to help the user follow where they are in the website. They work as little navigation tools to help someone stay organized when working through a website with many different webpages. Consider the example below: In general, only major companies use breadcrumbs because they seem so sophisticated. After all, a small business website can’t be that hard to navigate, right? Wrong. If you have more than one webpage, utilizing breadcrumbs has many benefits. Top 5 Reasons Your Webpage Should Be Using Breadcrumbs 1. Easier Usage – Visitors will likely have a much better experience on your website if they can get around easily. Sometimes users can get frustrated jumping from page to page because they get lost, but breadcrumbs help solve this – Read the full article
The World Wide Web has billion of websites. Some of them are small (for example, most of the personal blogs), some of them are big (for example, eBay), and some of them are too big (for example, Facebook). But some of them are just very important, because they really changed the world over the last years and gave way to a number of Internet-enabled revolutions. What are these websites and how did they influence the world? 1. info.cern.ch: This is where it all began. In 1990, not many years ago if you think about it, a revolution took place in CERN and the first website on the World Wide Web was made by Sir Tim Burns Lee and browsed by Robert Cailliau. 2. Google: Some people confuse it with the Internet itself. Some people even type Google inside Google’s search box! It is considered to be the main entrance of the Internet and changed the way we search for information. It started – Read the full article
In the last fifteen years the Internet has gone from a platform for businesses and students to use in the workplace, to a tool found in every household and referred to daily for leisure, information and shopping. Because of the astronomical rise in the popularity of the net brands, large companies have had to adapt their products and services accordingly. Some, such as supermarket chain Tesco have been very successful and secured their rightful place in the World Wide Web. Some however have not and here we look at the companies which have failed miserably in their Internet rebranding. The Times The Times newspaper was and still is one of the most popular broadsheet newspapers around. It has been established for over two hundred years when it was first known as The Daily Universal Register. Since then it has been at the forefront of newsprint and considered a source of authority in the UK. However, in the last few – Read the full article
For those of you who are Google addicts like myself, you should find this piece choc-a-bloc full of Chrome apps for you to gorge yourself on. Whether it’s gaming you are looking for or an app to help your business run more smoothly, you should find something here to satisfy your taste buds. The Google Chrome Store makes me feel like a kid in a sweet shop at the best of times, and if you haven’t checked it out already you will find it hard not to after reading below. Bear in mind that you need to be using the Google Chrome browser (to enjoy these apps), so download it now and start browsing in the shop and on the Internet. Google Chrome apps for small business One of the best apps I have found on the Google Chrome Web store is the ZOHO Invoice app, which I now use religiously to process all my invoices and keep track of – Read the full article
This is important — Congress is considering two bills (“Protect IP” and “SOPA”) that would let the government or any corporation censor the internet, using the same DNS-blocking techniques as Iran or China. PROTECT IP Act Breaks The Internet from Fight for the Future on Vimeo. The bills are ostensibly to stop copyright and trademark infringement, but they won’t. Instead– they’ll let the government shut down almost any social media website, since any site can be shut down just for audio, video, text, or even *links* posted by its users. Any corporations will have the power to bankrupt any website or organization by cutting it off from payments, advertising and donations– without so much as a court order. The law is being pushed by some of the strongest lobbies in Washington, it has broad bipartisan support, and it’s likely to pass in some form. As a company we have been active against it: this week we will be participating in – Read the full article
