Lakeshore BrandingSearch results for 'video production' (page 1 of 10)

Video Production on a Budget

Guest Blogger — Wed, 05 Oct 2011 18:49:47 +0000

It’s easier than ever to make promotional videos. A few years ago, if you wanted to have an advert made, then you would have had to search for an affordable company offering video production in Nottingham or another major city near where your company was based. The production process would require regular meetings, intense discussion, several edits, and quite a large bill at the end. Now that even personal computers are capable of video editing, it’s starting to make more sense to do the work in house. A short video production training course may not bring your work up to the standard of a professional outfit doing video production, but if you’re producing short advertisements or viral videos then you most likely won’t need the sophisticated equipment of a professional video lab. What can you learn from video production training? One mistake that many people make is to get carried away playing with fancy settings and effects with their video - Read the full article

Video Production on a Budget is a post from: Lakeshore Branding

Lessons from Lady Gaga on Viral Video Success

Chris Campbell — Tue, 03 Aug 2010 05:32:58 +0000

Do you know that Lady Gaga has the most viewed YouTube video of all time? Yup – her “Bad Romance” music video is right on top of the list, beating hugely successful viral clips like “Charlie Bit My Finger” and Justin Bieber’s “Baby”. One can only dream of getting half as much as – or even a quarter of – the 212 million views that she has so far notched. And why not? Companies, brands, retailers, aspiring artists, ad agencies, and Internet marketers know very well how viral marketing – and YouTube – can spell instant success and bring new opportunities to their business. So let’s take a look at what Lady Gaga is doing right. Her barely three-months-old video, “Telephone”, already has close to 50 million views, so it might be a good idea to break that down a little bit and see for ourselves how we can make our own online video content more viral. Use the power - Read the full article

Lessons from Lady Gaga on Viral Video Success is a post from: Lakeshore Branding

How to Build an SEO Strategy for Small Business Websites

Guest Blogger — Tue, 18 Oct 2011 17:50:12 +0000

Small businesses have a daunting task as they compete with larger companies that boast more resources and staff. How can a small business compete for a share of the search engine market with so much stacked against them? Here are some tips on creating an SEO strategy for your small business: Learn from the Competition Promodo’s SEO specialist Anna Moseva suggests starting your small business SEO strategy with a thorough analysis of the competition. You’re probably familiar with piecing together keywords on Google in order to figure out what people are searching for and what’s already out there by way of content, but Moseva advises that you take the top 20 results in Google and analyze their Alexa Rank with the SEO Quake plugin for Firefox. Once you know the top sites among your competition, you can analyze the kind of traffic they generate and which keywords and adwords are linked to their sites at SEM Rush. This technique will - Read the full article

How to Build an SEO Strategy for Small Business Websites is a post from: Lakeshore Branding

How YouTube Can Benefit Your Search Engine Rankings For Absolutely Free

Guest Blogger — Thu, 22 Sep 2011 18:49:12 +0000

YouTube as a free hosting site offers a wide array of handy tools for marketing Internet video content. What YouTube also offers is a quick route to Page 1 placement in the Google search engine rankings. The following article explores the six essentials ways to use YouTube’s features to benefit your Internet marketing and search engine ranking efforts. 1. Put Keywords and Phrases In To Your Video Titles & Tags The titles and tags on your video are perhaps the most influential pieces of information for search engines. Search engines frequently use titles and tags to find videos and bring up videos of a similar nature. By optimizing these fields and filling them in with appropriate keywords and phrases relevant to your brand, business, or niche you can help Google pick up your Internet video content in its regular search results. 2. Use Your Video Description Field To Your Advantage Descriptions are there to give information about your video. Use - Read the full article

How YouTube Can Benefit Your Search Engine Rankings For Absolutely Free is a post from: Lakeshore Branding

What You Should Know About Video Email Marketing

Chris Campbell — Thu, 30 Dec 2010 19:49:59 +0000

We all know that E-mail is one of the most potent tools for Internet marketing. And, thanks to the growth of mobile Web browsing, E-mail marketing is now bigger than ever. We’ve written about E-mail marketing before, focusing on things like: Starting your E-mail campaign How to write irresistible subject lines And E-mail marketing etiquette in the time of social media …but there’s something we haven’t yet touched on: video. That’s right. The Web has evolved well enough to more fully enable E-mails with videos – and we’re not just talking about 25 GB WMV attachments that take forever to download. There are a number of E-mail marketing-related products out there today that allow you, for example, to embed your YouTube videos so that recipients can watch it from inside the E-mail message. E-mails with videos significantly boost your click-through rates Not only does video E-mail marketing introduce new creative possibilities (no longer will marketers be limited to text and - Read the full article

What You Should Know About Video Email Marketing is a post from: Lakeshore Branding

Emerging Solutions Advance Video SEO

Chris Campbell — Wed, 10 Feb 2010 12:00:56 +0000

The Search Engine Optimization (SEO) industry continues to evolve. More and more experts are finding out ways and thinking up new strategies to make their websites – and their content – friendlier to the search engines. Nowadays, it’s no longer such a mystery to figure out how to rank higher, find faster, and optimize better. For the most part, SEO covers just text and image content. That’s because search engine robots understand only text. But times are changing, and we’re seeing new innovations in video SEO that bring us closer to being able to rank published video content more systematically in search. Why is this important? Well, it’s important for the simple fact that people are publishing videos on the Web more than ever. On YouTube, the well-established leader in this industry, users upload 20 hours of video every minute – and 10.5 million hours, or 120 decades, every year. More videos are uploaded using other platforms, which include Vimeo, - Read the full article

Emerging Solutions Advance Video SEO is a post from: Lakeshore Branding

How Pinterest Can Help Develop Your Company Brand

Guest Blogger — Tue, 31 Jan 2012 16:24:47 +0000

I will be the first to admit that working in a social media department sometimes feels like a workout. You’re responsible for liking and tweeting and connecting and sharing and friending and +ing and stumbling and running and running and running. Did I say running? By the time the day is over, it feels like you were moving a mile a minute and you need a break. Whether you work in a social media department or are simply a company trying to keep up with the social media, enough is enough. What is Pinterest? However, even I will make an exception for the latest social network, Pinterest. Once you get over the groaning, you will find that this new social network is actually quite interesting. Basically, the site is a virtual board where you can “pin” visuals that interest you. Be it an infographic, video, picture, or just a color scheme you like, you can pin it onto your board for - Read the full article

How Pinterest Can Help Develop Your Company Brand is a post from: Lakeshore Branding

Social Media for Travel Companies: Where We’re Headed (Plus Power Tips)

Guest Blogger — Thu, 29 Dec 2011 19:17:19 +0000

For the travel industry, at least, social media is seen as more valuable than pay-per-click advertising. The World Travel Market 2011 report says that travel professionals see social media as one of the key revenue-generating channels over the next five years. As proof of this, the study found that eight out of ten travel-related businesses use some form of social media. Not only that: the World Travel Market 2011 also expects that in five years, half of all travel-related companies would be generating income and bookings on social media, rising from the current 22%. Out of those using social media marketing, around 50% do not even invest in PPC advertising, while 1 out of 5 of those who do use PPC aim to stop or reduce their spending in the next few years. It is very apparent that the travel industry loves social media. So if you are in the travel business, it is time to amp up your social media activities. Blogs - Read the full article

Social Media for Travel Companies: Where We’re Headed (Plus Power Tips) is a post from: Lakeshore Branding

Using Current Internet Technology To Improve Your Advertising Campaign

Guest Blogger — Tue, 27 Dec 2011 17:01:23 +0000

The Internet has definitely changed the way we interact with both friends and family and with businesses and consumers, with the Web becoming an important way for companies to target and advertise their products and services to customers. And if you’re looking for great ways to reach out to potential consumers, then the latest raft of current Internet technology could help you. The Internet has become our first port of call when it comes to accessing information, mainly thanks to its speed and ease of use. And with more homes, schools, and businesses making use of online services, online advertising is now big business. Gone are the days of mass print runs and expensive magazine and newspaper spreads. Now, with cable Internet providers offering fast connection speeds, E-mailing and mobile phones have become the new way to communicate. And the advertising and online marketing professionals have seen this change and made sure their campaigns follow suit. Advertising using the Internet has become - Read the full article

Using Current Internet Technology To Improve Your Advertising Campaign is a post from: Lakeshore Branding

Social Media is About Investing in People

Guest Blogger — Mon, 26 Dec 2011 18:22:00 +0000

Social media advocates are often quoted as claiming that social media is the greatest form of advertising because it is free. At Silicon Beach Training we use social media in a big way; we use it to increase exposure for our training courses. We use it to build relationships with key influencers and our customers. We also use it extensively to promote and share our flow of content generated to inform and inspire our existing customers and potential clients. One of the most important paybacks for all of this activity is it seriously improves our ranking. I believe that Google is going to up the stakes on this one, too; social shares are going to become even stronger signals that affect page position. In order to sustain these benefits, however, we need to employ people. We employ full-time people and we need to tap many external sources for content generation, paid for in currency and in back-links. Time and people - Read the full article

Social Media is About Investing in People is a post from: Lakeshore Branding