Lessons from Lady Gaga on Viral Video Success

On August 3rd, 2010, Ryan Powszok wrote:

Do you know that Lady Gaga has the most viewed YouTube video of all time? Yup – her “Bad Romance” music video is right on top of the list, beating hugely successful viral clips like “Charlie Bit My Finger” and Justin Bieber’s “Baby”. One can only dream of getting half as much as – or [...]

Emerging Solutions Advance Video SEO

On February 10th, 2010, Chris Campbell wrote:

The Search Engine Optimization (SEO) industry continues to evolve. More and more experts are finding out ways and thinking up new strategies to make their websites – and their content – friendlier to the search engines. Nowadays, it’s no longer such a mystery to figure out how to rank higher, find faster, and optimize better. [...]

Old Spice Revisited

On July 29th, 2010, Charlotte Dretler wrote:

A few weeks ago I wrote a post about how Old Spice was enjoying wild popularity from its viral video campaign featuring “The Man Your Man Could Smell Like,” a towel-clad hunk who responded to fans’ tweets with personalized videos. This week, Old Spice is finally seeing evidence of the results they had undoubtedly hoped [...]

Other Blogs

What Small Businesses Can Learn from the Old Spice Guy

On July 16th, 2010, Charlotte Dretler wrote:

Social media is often used as a method for users and consumers to make public statements about products and services. While this gives the public more power to evaluate brands, businesses can also leverage social media to connect with customers. As social media becomes increasingly important in marketing campaigns, companies are turning to YouTube, Twitter, [...]

Here Comes Google TV

On July 13th, 2010, Ryan Powszok wrote:

What happens if the best of the Internet and television came together? This is the question that search giant Google aims to answer as it launches Google TV, a new service that combines television programming with search capabilities and rich Web applications. The recent announcement by the company revealed that the service is developed in partnership [...]

Anatomy of a Retweetable Tweet

On June 29th, 2010, Ryan Powszok wrote:

“Retweetable tweet”? Okay, we’ll be the first to admit it’s a silly title. Five years ago no one would have had any idea what we’re talking about. But if you’ve been keeping up with what’s happening on the web, chances are you have heard of the many positive, non-silly things social media can bring to [...]

What Makes a Good E-Commerce Site?

On June 15th, 2010, Ryan Powszok wrote:

Developing an e-Commerce site is an altogether different challenge from coming up with an official website or company blog. While the latter two are meant – in one way or another – to serve as means of communication and engagement, an e-Commerce site should be built to sell. And sell lots. Anyone who has ever [...]

YouTube Celebrates Fifth Anniversary, Announces Other Milestones

On May 21st, 2010, Ryan Powszok wrote:

Video sharing website YouTube recently marked its fifth anniversary, and all signs point toward even bigger growth – and more video content being uploaded, broadcasted, and shared through the website. According to the recent release of statistics, YouTube enjoys an astounding two billion hits every day – almost twice as much as people tuning in [...]