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CONTENT CREATION TIPS: 5 Ways to Keep Focused and Beat Deadlines

Guest Blogger — Tue, 07 Feb 2012 16:47:25 +0000

Deadlines are a part of every freelancer’s daily grind. But not everyone can honor timelines graciously. Most freelance writers, bloggers, Internet marketers, and SEO professionals hustle up to meet deadlines and end up botching their assignments. This can cause you to make mistakes and also gets you mentally exhausted. In addition, the work churned out is often low in quality. If you are having hard time meeting your timelines, here are a few tricks that can help you set things right. 1. Create a time table This is the most important part of getting an assignment done on time. Break up the work into specific tasks and mete out time for each activity. You can create a detailed timetable with hourly tasks or just make a rough weekly sketch. Create a checklist of all tasks and tick each one when you complete it. Thus, you will know how much work is done and what is still pending. 2. Understand your - Read the full article

CONTENT CREATION TIPS: 5 Ways to Keep Focused and Beat Deadlines is a post from: Lakeshore Branding

Online Marketing Using Link Building Strategies

Guest Blogger — Tue, 10 Jan 2012 16:59:13 +0000

Marketing any product or service online can be a daunting task for a marketer, especially when the competition is cutthroat and the attention span of audiences has been reduced to just a click. So being at the right place at the right moment is as good as going on the right kind of diet regime – one that would bring in results! One strategy to building a business online – specifically, link building – is considered one of the best ways to connect to the audience. Businesses around the world today rely on the Internet to expand and optimize their visibility for their potential clients and more. It’s a given that Google has set nearly an unbeatable standard for linking only those sites that are trustworthy and pass their acid test. The Web is truly a place where marketers can lose track as linking to sites that basically have no status or ranking by the search engines usually results into - Read the full article

Online Marketing Using Link Building Strategies is a post from: Lakeshore Branding

How To Efficiently Optimize Your Blog For Bing

Guest Blogger — Thu, 22 Dec 2011 18:05:21 +0000

Bing is the search engine by Microsoft, a company that, after having been outperformed by Google, is once again keen on boosting revenues and retaining users via search engine marketing. With Bing, Microsoft has so far succeeded, thanks largely to their mass Internet marketing and continued usage of their Internet Explorer web browser (whose default search engine is Bing). This is why your blog should be optimized for Bing, too – and not just Google. Otherwise, you might lose potential readers and leave potential profit on the table. If you’re a smart blogger, Internet marketing, SEO specialist, or social media professional, you’ll find ways to reach Bing users, too. Here are a few useful steps to help you do that. On-page / on-site optimization: Your first step is to work on optimizing your website and the pages within it. Here’s an on-page optimization checklist you can use: No Broken Links Correct Redirects H1 Tags For Headlines URL Friendly Pages Most - Read the full article

How To Efficiently Optimize Your Blog For Bing is a post from: Lakeshore Branding

How to Use Content Marketing to Attract More Traffic and Build a Better Reputation

Guest Blogger — Wed, 30 Nov 2011 16:22:05 +0000

Content marketing can be used to attract more traffic and build a better online reputation for your business. Here are a number of tips to help you do just that: 1. Be consistent in providing new and valuable information One thing that you need to do with content marketing is to make sure that you actually have new and valuable content to market. So, write up some articles, publish them, make sure you consistently provide useful information to your audience, and establish your expertise on the topic you’re writing about. 2. Always create keyword-targeted content Don’t just create any content. Your content must be optimized for the search engines, using certain relevant keywords, in order to be found and read. Remember that we are working with search engines to attract more (and better-targeted) potential customers to your website. In this case, if you are not doing SEO for your content, if you are not optimizing the textual content you’re writing, - Read the full article

How to Use Content Marketing to Attract More Traffic and Build a Better Reputation is a post from: Lakeshore Branding

Canned Craziness – The Strangest Soft Drink Ads Ever

Chris Campbell — Mon, 21 Nov 2011 15:33:51 +0000

Quirky, peculiar and sometimes downright outrageous, soft drink advertisements have often courted controversy due to a trend towards off-the- wall campaigns. Shock tactics and unconventional subject matter are all part and parcel of reeling in the much-sought-after youth market. We take a closer look at some of the weird and wonderful soft drink TV ads that have brightened up our screens over the years, including the good, the bad, and the out-and-out freakish. Tango Tomfoolery Tango Advert – Scotsman (1994)Video Credit Ever since the Nineties, Tango ads have been characterised by their deliberate wackiness. The whimsy originated from the first ‘You Know When You’ve Been Tango’d’ ad, which showed a Tango-drinker being slapped around the face by a little round orange man, accompanied by a mock-commentary from pseudo sports-pundits. The ad came up against complaints due to an unfortunate playground copycat craze, so the ad was altered to replace the contentious slap with an extravagant kiss. Over time, the ads - Read the full article

Canned Craziness – The Strangest Soft Drink Ads Ever is a post from: Lakeshore Branding

Social Media Dashboards – with Customer Relationship Management Features – for Twitter

Chris Campbell — Thu, 17 Nov 2011 17:52:32 +0000

It’s not uncommon for businesses today to use social networks – namely, Twitter and Facebook – as a platform for engaging with customers and managing customer relationships. This development has given rise to an increasing number of social media solutions and dashboards, each promising to streamline all tasks and bring a new level of ease in customer engagement. Let’s take a look at the best of these solutions and their features. MediaFunnel MediaFunnel is a social media suite for businesses and enterprises, with a host of features designed to make Twitter and Facebook accounts easier to manage. One of these distinguishing features is Multiple User Roles, or the ability to assign Administrator, Publisher, and Contributor roles and grant various levels of permission to review or publish tweets and Facebook posts (for greater editorial control and efficiency). Apart from monitoring Twitter and Facebook for mentions and tracking the performance of links via Bit.ly and BudURL, MediaFunnel also enables you to - Read the full article

Social Media Dashboards – with Customer Relationship Management Features – for Twitter is a post from: Lakeshore Branding

Monitoring Google Places Reviews, Web Updates, and Content Changes

Chris Campbell — Tue, 15 Nov 2011 17:15:08 +0000

There are ways to monitor changes and updates to your favorite websites, blogs, social networks, classifieds, and local business listings (including Google Places pages) – without having to watch the Web 24/7 or pressing the Refresh button every minute. And while RSS is today’s most popular way of syndicating content automatically, not all websites have it. (And not all users prefer it.) That’s where this list comes in: to be able keep up with what’s happening (in real-time) on any place across the entire Web; to monitor what customers and competitors alike are doing and saying; and to listen and respond to reviews and feedback as they are generated. Here are some of today’s best tools for monitoring changes to any website. Page2RSS Page2RSS is a free service that lets you create feeds for web pages you wish to follow or monitor – pages, specifically, that are static or don’t offer any RSS/Atom feeds. Page2RSS also serves as a way - Read the full article

Monitoring Google Places Reviews, Web Updates, and Content Changes is a post from: Lakeshore Branding

5 SEO Tactics To Avoid

Guest Blogger — Fri, 21 Oct 2011 18:58:13 +0000

With many business owners looking to reduce their SEO budgets, there are a wide number and varying quality of websites offering advice and tips on how to improve the ranking of your site (from paid links to Indian article writers—some good, some bad). Leave the guesswork out: here we look at some SEO tactics to avoid. Keyword stuffing A tactic that used to work many years ago is now an SEO dinosaur. The tactic of keyword stuffing involves the gross overuse of keywords within an article or page. In some cases this can be as high as 10%. This results in very poor quality articles, and content which likely cause your readers to switch off, and the Google spam filters to switch on! Link Wheels Have they every worked? It’s certainly debatable. This tactic involves creating a number of mini-sites or pages, and linking them in a wheel-like topology. The second article may link to the first, the third to - Read the full article

5 SEO Tactics To Avoid is a post from: Lakeshore Branding

How YouTube Can Benefit Your Search Engine Rankings For Absolutely Free

Guest Blogger — Thu, 22 Sep 2011 18:49:12 +0000

YouTube as a free hosting site offers a wide array of handy tools for marketing Internet video content. What YouTube also offers is a quick route to Page 1 placement in the Google search engine rankings. The following article explores the six essentials ways to use YouTube’s features to benefit your Internet marketing and search engine ranking efforts. 1. Put Keywords and Phrases In To Your Video Titles & Tags The titles and tags on your video are perhaps the most influential pieces of information for search engines. Search engines frequently use titles and tags to find videos and bring up videos of a similar nature. By optimizing these fields and filling them in with appropriate keywords and phrases relevant to your brand, business, or niche you can help Google pick up your Internet video content in its regular search results. 2. Use Your Video Description Field To Your Advantage Descriptions are there to give information about your video. Use - Read the full article

How YouTube Can Benefit Your Search Engine Rankings For Absolutely Free is a post from: Lakeshore Branding

This Year’s Hot Trends and Tools in Web Analytics

Guest Blogger — Wed, 21 Sep 2011 18:00:10 +0000

As the digital marketing and tech world become more important to businesses, trends and tools are constantly being developed in an effort to make life easier for both employees and customers alike. Overall, analytics is swinging towards improvement for the user experience, bringing tools that aim to make management and analysis easier for organizations. The user experience trend has grown by leaps and bounds recently as businesses aim to give their customers a better experience. With the increase in the presence of social media, businesses have also been able to make the gap between buyer and seller. Because so many companies are just now starting to value social media as a major marketing tool, they are also experiencing other types of analytics and marketing tools for the first time. The presence of social media in companies’ marketing plans has pushed the value of a good connection between users and the company. The analytics of social media have really started to - Read the full article

This Year’s Hot Trends and Tools in Web Analytics is a post from: Lakeshore Branding