Internet marketing gurus have said over and over that “content is king” – but some people seem to think that in order to be crowned as royalty one only needs to dress up their website with blocks of text here and there. This isn’t the case. The content and copy on your website may be a product of good writing, but it’s important to recognize that good writing doesn’t necessarily translate to a better, more engaging website. So be vigilant not just of what you write for your website, but also of how you present it to your readers and visitors. Avoid these common mistakes that suck the life out of your website copy. Website design makes the text hard to read Colorized text. A diverse range of font types and sizes. Embossed letters and sentences with shadow or “blinking” effects. They’re all pretty tempting, and all those colorful text editing tools on the dashboard don’t make it easier for – Read the full article
It’s great to have your own blog to support your main website: you can keep updating it with new content and engage with a community of readers. But what if that community isn’t growing or responding as you had hoped, no matter how great and fresh your content is? Don’t worry: an increase in engagement is not impossible. Facebook Connect is one of the most popular ways to reach out to members of the social media community through your blog. This Facebook API (or application programming interface) is currently being used by all kinds of third parties: from websites like the Huffington Post and Mashable, to gaming consoles like Xbox Live and Sony PS3, and even mobile applications on the Apple iPhone. Basically, what this tool does is integrate Facebook into your blog, so that you can tap into the social networking site’s 400 million active users worldwide. Facebook Connect also allows you to help your blog readers connect with – Read the full article
More and more brands are using Facebook to create Fan Pages – and for good reason, too. A Facebook Fan Page is a great online channel for sharing and promoting brand identity, as well as for engaging and interacting with audiences in a community-driven setting. SEO experts will also note that a Fan Page on Facebook can improve a brand’s online authority, thus making it friendlier to search engines. However, there are dangers that come along with the benefits of social media – dangers that can hurt a brand and a company’s reputation. Brand identity theft, for example, has taken on many forms on the Web, and we see many cases of it happening on Facebook. There are a number of companies who’ve made the mistake of letting fans take over Facebook Fan Pages of their brands. It may simply be that they trust their fans enough to let them have administrative control. Or it can be a case of – Read the full article
The trick is to find what you are looking for easily. More often than not, a good website will procure repeat business, but it needs to be very professionally managed and easy to maneuver for this to happen. Therefore, business owners who are tr…
These days more and more people are accessing the Web through their mobile phones. They’re checking their E-mails, surfing, reading the news, and even shopping – literally “on the go”. Wouldn’t you like to make your website “pops” for mobile? Don’t think it’s an impossible task. Today tools that format your website or blog for mobile phones and smartphones are aplenty. Most of them don’t even require web design or HTML expertise! Let’s take a look at some of them. Really Sweet Tools Mippin: This is a fast and free service that can “mobilize” your website or blog, so long as it has an Atom or RSS feed. It also offers built-in content variety through a list of sites delivered in simple format for the mobile audience. While there aren’t lots of features on Mippin, you’ll still have full control of your logo and branding efforts, as well as access to your traffic and reporting stats. And, to make sure – Read the full article
Consumers in the know can find just about anything today on the worldwide web. The trick is to find what you are looking for easily. More often than not, a good website will procure repeat business, but it needs to be very professionally managed and…
The only trick to getting what you want is being able to find the best product at the best price right away. More often than not, a good website will procure repeat business, but it needs to be very professionally managed and easy to maneuver for…
Consumers in the know can find just about anything today on the worldwide web. The only trick to this is being able to find exactly what you want quickly, without being sent to some stupid website that has nothing to do with what you are really looki…
