LinkedIn isn’t just for individuals looking to power their career and build their professional network. It’s also for companies and business organizations looking to establish and promote their professional identity. Creating a LinkedIn company profile page will go a long way in letting people know what your business is all about. First of all, you [...]
Google Analytics, the free web analytics solution that generates detailed statistics and reports about visitors to a website, recently announced a set of powerful new features that build on last year’s enterprise-class launch. Google says that the features – which will gradually be incorporated into Google Analytics accounts over the coming weeks – focus on [...]
We recently joined the Local First Chicago, a great local membership organization of local owned companies in Chicago. Local First Chicago’s mission is to educate the public on the importance of choosing locally owned, independent businesses. We work primarily through public education, business support, and advocacy. Local First Chicago is a network of locally owned, [...]
So you have an idea for a business website and you’ve hired a web designer. It’s a simple enough collaboration. You’re raring to go live. If, however, you wish to encourage people to keep coming back to your site, understand that this takes more than stylish, colorfully designed pages and great Photoshop skills. After all, [...]
Internet marketing is generally broken into three areas- Research, Implementation and Tracking. Research includes using tools such as wordtracker, SEO Book or Google Adwords Keyword Tool. There are dozens of keyword tools to choose from but we like these because they are very easy to use and they supply the information that help us make [...]
Reputation management is becoming a big part of our small startup. Many of our Chicago clients are finding that monitoring their online reputation is more important than ever. Reviews are viewed as a trusted source of information, in fact 70 percent said they trusted consumer opinions posted online. This ranks above newspaper editorials, tv and [...]
A Content Management System (CMS) is a web based tool that makes it easy to make changes to web copy, imagery and layout to your website on a web based backend. You no longer have to worry about managing multiple versions of HTML/ Dreamweaver templates- It’s stored all online. Lakeshore Branding leverages the power of [...]
Web design is more than just creativity, it usability. At Lakeshore Branding, we believe understanding your visitors and how they use your website will lead to increased conversions. For each new website or website redesign, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals. Custom Web [...]
