Lakeshore BrandingSearch results for 'Updating website' (page 1 of 62)

What’s the Difference Between a Mobile Website and a Mobile App?

Guest Blogger — Wed, 14 Sep 2011 18:39:13 +0000

What’s the difference between a Mobile Website and a Mobile App? A good marketing strategy ensures your business is represented on the media your customers use. Since people are increasingly interacting with mobile devices such as smartphones, you should consider if a mobile website or a mobile app would be an asset to your business. So why do mobile users need special treatment? Smaller monitors and touch screens mean that presentation and data entry for traditional computers may seem awkward and cumbersome to a mobile user. Furthermore, mobile devices have hardware such as a camera, GPS, and compass that offer more opportunities if software can effectively use them. There are two approaches for designing content for mobile devices: creating a mobile website and creating a mobile app. Mobile Website A mobile website is generally cheaper to build since you can use the content management system (CMS) of your main website. You can develop a mobile theme for your site to - Read the full article

What’s the Difference Between a Mobile Website and a Mobile App? is a post from: Lakeshore Branding

How to Update the URL Structure on an eCommerce Website

Chris Campbell — Mon, 22 Nov 2010 20:56:27 +0000

We have been working with a client who asked us to help him rebuild his e-commerce website that has not seen any major updates in over 15 years. The site has continued to expand with new products over the years, but his content management system was in need of a massive upgrade. Whenever we take on any new web projects, one of the first things we analyze is the SEO of the site. We ask ourselves, how do we keep the current rankings and how do we improve the rankings after the launch. This site defiantly had some unique challenges, today I am going to share how we are approaching the URL redirects for our client’s aged website. We had a few ideas, for this store with thousands of products. Our ideas started with the concept of ripping it off like a bandaid and just 301 everything. Then we thought maybe it would be better to launch the new site - Read the full article

How to Update the URL Structure on an eCommerce Website is a post from: Lakeshore Branding

"How often should I update my website?"

Chris Campbell — Sun, 10 Feb 2008 02:43:00 +0000

This is a question I often hear from small business owners, entrepreneurs, and anyone with a personal web site. The hard part is, there is no correct answer. Here are some general guidelines I do recommend you follow in how often to update your website. Homepage: 1-2 weeks. First, people want to know someone is actually there, not that you are a fly by night operation that failed two months ago. Even if its only a few changes to the text, updates to a ‘news’ section, or changing some images around. Secondly, Google crawls your site every few weeks to look for any kind change to the text. Google also wants to know you consistently update your pages, so this plan of every week or two ultimately helps your search engine rankings as well. Sub Pages: 1-2 months, or as needed. Most importantly, make sure they are up to date with current prices, specials, and other offers. Again, Google likes - Read the full article

"How often should I update my website?" is a post from: Lakeshore Branding

How Pinterest Can Help Develop Your Company Brand

Guest Blogger — Tue, 31 Jan 2012 16:24:47 +0000

I will be the first to admit that working in a social media department sometimes feels like a workout. You’re responsible for liking and tweeting and connecting and sharing and friending and +ing and stumbling and running and running and running. Did I say running? By the time the day is over, it feels like you were moving a mile a minute and you need a break. Whether you work in a social media department or are simply a company trying to keep up with the social media, enough is enough. What is Pinterest? However, even I will make an exception for the latest social network, Pinterest. Once you get over the groaning, you will find that this new social network is actually quite interesting. Basically, the site is a virtual board where you can “pin” visuals that interest you. Be it an infographic, video, picture, or just a color scheme you like, you can pin it onto your board for - Read the full article

How Pinterest Can Help Develop Your Company Brand is a post from: Lakeshore Branding

How SEO Copywriters Can Improve Your Website for Your Customers and the Search Engines

Guest Blogger — Thu, 26 Jan 2012 17:33:38 +0000

When you try and use Internet marketing and blogging to bring in more business, it is essential to think about each word that you publish. Each page of your website needs to have a goal and each blog post must be aimed at achieving the following: Providing readers with information regarding your business and industry Creating a call for action Encouraging sales Working on optimizing the website Providing customer service Building brand recognition Installing trust Fitting all that into a blog post of around 300 to 500 words may seem like a lot but with the help of SEO copywriters, each of your blog posts can achieve all of those goals for you. Working on Web Copy Your website will no doubt be split up into different sections; what they are will depend upon the services and products that you provide. Most websites will have the obligatory Welcome page, About Us page, and the Contact page. These need to be - Read the full article

How SEO Copywriters Can Improve Your Website for Your Customers and the Search Engines is a post from: Lakeshore Branding

17 Stunning Mobile WordPress Themes for Optimizing Your Website on Smartphone, iPads and Tablet Screens

Chris Campbell — Fri, 30 Dec 2011 19:35:46 +0000

In an October 2011 report by ComScore, it was found that smartphones and tablets drive nearly 7 percent of digital traffic in the US. The number is bound to increase, especially as increased Wi-Fi availability and mobile broadband adoption continue to drive connectivity. Other key findings in the report include: 116 million people in the US alone are users of mobile media. Nearly half of those who own tablets (such as the Apple iPad) made or completed a purchase using their tablet. Publishers are extending their reach to cross-platform audiences who own smartphones, tablets, and other Web-enabled mobile devices (such as the iPod Touch). What does this all mean? It means that if you’re a publisher, Internet marketer, online advertiser, SEO specialist, social media marketer, online retailer, e-Commerce store owner, blogger, developer, Web designer, etc. – if you, at the very least, have a website that’s meant to showcase your work or help you do business – then you now - Read the full article

17 Stunning Mobile WordPress Themes for Optimizing Your Website on Smartphone, iPads and Tablet Screens is a post from: Lakeshore Branding

Why Starting a Company Website Means More than Attracting Visitors

Guest Blogger — Mon, 17 Oct 2011 16:44:54 +0000

You saw the money tree analogy coming—after all, money is usually the end goal of a startup company. This got me to thinking about the many ways a company can try to yield a profit. I found that people are constantly discussing the importance of content on a company website, but what people are not constantly discussing is the idea that this content does not always equal revenue. I will admit that I frequent many company websites simply to read their blog, yet I have no intention of ever buying their product. The point is, you first want to drive traffic to your webpage, but you cannot stop there. There are many things you can do to make sure that when people are visiting your website, they are tempted to buy. Consider a few of the things your startup company can do to make sure you are attracting the right kinds of visitors and keeping them interested: How to Bring - Read the full article

Why Starting a Company Website Means More than Attracting Visitors is a post from: Lakeshore Branding

5 Ways Your Company Can Generate Enough Referrals for a Lifetime

Guest Blogger — Wed, 28 Sep 2011 18:41:01 +0000

Social media is buzzing, QR codes are all the hype, and e-mail marketing is trendy, but where does that leave good old-fashioned referrals? Unfortunately for many startup companies, taking the time to consider the importance of referrals is the last thing on the “to do” list. After all, if you do a good job and someone wants to refer you, they can—it is out of your hands, right? Wrong. Believe it or not, it is not enough to simply hope someone refers your business to others. Someone may work with your business and say it is the best experience they have ever had, yet this does not guarantee that they will refer your business to someone else. In many cases, your clients and customers will have to seek out someone they know looking for your particular services. This takes some work, so you have to give your customers and clients a reason to do this work. According to activerain.com, a - Read the full article

5 Ways Your Company Can Generate Enough Referrals for a Lifetime is a post from: Lakeshore Branding

How YouTube Can Benefit Your Search Engine Rankings For Absolutely Free

Guest Blogger — Thu, 22 Sep 2011 18:49:12 +0000

YouTube as a free hosting site offers a wide array of handy tools for marketing Internet video content. What YouTube also offers is a quick route to Page 1 placement in the Google search engine rankings. The following article explores the six essentials ways to use YouTube’s features to benefit your Internet marketing and search engine ranking efforts. 1. Put Keywords and Phrases In To Your Video Titles & Tags The titles and tags on your video are perhaps the most influential pieces of information for search engines. Search engines frequently use titles and tags to find videos and bring up videos of a similar nature. By optimizing these fields and filling them in with appropriate keywords and phrases relevant to your brand, business, or niche you can help Google pick up your Internet video content in its regular search results. 2. Use Your Video Description Field To Your Advantage Descriptions are there to give information about your video. Use - Read the full article

How YouTube Can Benefit Your Search Engine Rankings For Absolutely Free is a post from: Lakeshore Branding

SEO for Banal and Unpopular Niches—Did I Hear it Right?

Guest Blogger — Tue, 13 Sep 2011 17:54:52 +0000

SEO isn’t for banal and unpopular niches—this is what some business owners believed when I first introduced them to search engine optimization. They thought SEO was only for popular businesses that people regularly search. So I explained that this notion was one big fallacy. I even elaborated that banal and unpopular niches were the ones that needed SEO the most. So you heard it right. SEO is for banal and unpopular niches. Actually, one of the reasons why SEO was created was to promote businesses that were still unheard and unpopular to people. During the early years of search engine optimization, it was actually the businesses and companies from the not-so-popular industries that made use of SEO’s capability to rule the then-uncrowded search engines. SEO Methods to Promote your Unheard Niche: Keyword research Through extensive and proper keyword research, banal niches can find their market with ease. Keywords are like map pins on search engines: they give you an idea - Read the full article

SEO for Banal and Unpopular Niches—Did I Hear it Right? is a post from: Lakeshore Branding