6 Companies Using Social Media To Provide Better Customer Service

On April 24th, 2012, wrote:

Back in the era of small-townAmerica, most businesses were on or near the town square and in the course of their everyday life, customers would be in the area. If they had to deal with issues, they could easily connect with the shops and stores where they did business. Today, social media could be considered our virtual “town square”. Almost everyone passes by once or twice each day. Savvy businesses, both large and small, are staking out locations in the social media town square to provide their clients with more convenient customer service. Here are six companies that are getting the job done. Small Businesses Using Social Media LP Products is in the highly competitive business of selling printer ink and toner. They’ve worked hard to develop relationships with their customers through Facebook and they don’t just see it as a pipeline to pump their coupons out to consumers. I know a customer who wanted to get off their mailing list and found – Read the full article

Top 5 Twitter Accounts to Follow to Enhance Your Social Media Know-How

On April 13th, 2012, wrote:

One of the best ways to learn about social media and how it can aid you and your business as it grows is to jump head first into it and start learning all of the ins and outs firsthand. But a little help never hurts either, and sometimes the quickest way to learning any and all new social media information is relying on others to point you the right way. That’s what makes these five different Twitter accounts ones “must follows”: so you can stay up to speed with all the latest and greatest social media has to offer: 1. @SocialMedia2day – This Twitter account is known for perusing the Web and finding all of the information you need on social media happenings and social media marketing. If you’re hunting for specific information around the Web then just turn to this account to point you toward in the right direction. (Bio: #Publishing and #distribution of great posts by the world’s best thinkers on #SocialMedia best practices, tools – Read the full article

5 Twitter Marketing Techniques

On April 10th, 2012, wrote:

Twitter is a fantastic social media platform. The micro-blogging surface continues to explode in popularity in spite of all the haters who have mocked it from day one. With millions of users, Twitter is a fertile ground for effective Internet marketers. In this article, I will be discussing five Twitter marketing techniques. Before I get to those, let me briefly touch on an important concept, which is the synergistic nature of social media marketing. The best social media marketing campaigns incorporate multiple platforms. The three most effective are usually Facebook, Twitter and YouTube. Facebook is great for posting photos, distributing content, and having contests. Twitter is great for having a conversation with your customers. YouTube allows you to effectively distribute video content. When you use all of these platforms, along with perhaps a blog, then you have a winning social media marketing system that reinforces itself. Keep that in mind as you build up your Twitter account. 1. Steal the – Read the full article

Social Media Marketing 101: Tips and Tools to Make Managing Twitter Easier

On April 6th, 2012, wrote:

Online marketing covers not only SEO; it also means using social media networks to connect and interact with your customers. Twitter is a great medium for getting backlinks to your website, while also interacting with your customers and networks. Whether you are a business or an individual, you need to take advantage of the many social media dashboards and tools for Twitter to manage your account. These tools allow you to schedule your tweets, gain new followers, and manage multiple accounts from one dashboard. Businesses, in particular, can significantly benefit from using social media dashboards and tools. When you own your own business, you need to schedule your time to get maximum efficiency. Social media dashboards allow you to schedule tweets and automate tasks. This takes the job away from you and lets you use your time on other projects and tasks. Social Media Dashboards Conversocial lets you manage your Facebook and Twitter accounts from one dashboard. You get the – Read the full article

Pinterest and SEO: Using the Social Media Darling to Improve Your Search Performance

On March 29th, 2012, wrote:

There’s a new social media darling in town. And – like Facebook and Twitter – it’s bringing in tons of buzz and millions of new users. (Around 11.7 million users so far, in fact.) Pinterest is what it’s called, and, as the name implies, it’s a pinboard-style social photo sharing website, which, since its launch in March 2010, has taken the Web by storm. We wouldn’t be surprised if you decided to integrate Pinterest as part of your search engine optimization and social media marketing efforts. After all, where the people go to is where the business is. We do hope you do it right, though! That’s why we came up with a list of best practices and fantastic tips for using Pinterest to improve your SEO performance. Enjoy! Using Pinterest for SEO Post fresh, repin-worthy stuff. It doesn’t matter if it’s on Pinterest, Facebook, or Twitter: people will only share your stuff if they think it’s cool and fresh – Read the full article

Fitness Marketing: How to Establish an Online Presence Quickly and Effectively

On March 22nd, 2012, wrote:

In today’s world, the Internet is being increasingly used for all kinds of business ventures. However, there is one industry – the health and fitness industry (fitness clubs and fitness professionals) – that doesn’t often make use of the Internet due to the mistaken belief that this kind of business can only be conducted face to face. As a result, they end up missing out on the enormous benefits that online marketing offers. Quite a number of fitness clubs, fitness specialists, and personal trainers promote their businesses mainly through word-of-mouth advertising. Some of them shy away from the Internet because they imagine it will be very costly to venture into online marketing, SEO, or social media marketing. This is the wrong mindset. Here to convince you (hopefully) is a list of ways you can immediately enhance your online presence.   Blogging There are many free and easy-to-use tools available which can be used to create a business blog. For instance, – Read the full article

Kickstarter Tips for Successful CrowdFunding

On March 8th, 2012, wrote:

Ever heard of Kickstarter? If not, well – you ought to try it out some time. Especially if you’re planning on raising funds for a cause, a project, a product, a service, or a business. Kickstarter, after all, is currently the world’s largest online crowdfunding platform. It has successfully raised funds for endeavors that include indie films, music albums, books, food-related projects, and even solar energy technology. Kickstarter was launched in 2008 and it facilitates crowdfunding based on a “provision point mechanism”. This means that a Kickstarter project owner (“creator”) either gets the funding he has set to raise – or he gets nothing at all. If he meets the target on or before the deadline, he’ll get paid. And those who pledged money will receive prizes, freebies, and goodies from the creator (whatever he offered to entice people to contribute or pledge). If the creator doesn’t meet the target – well, no money changes hands. That’s right: if the – Read the full article

Starting Points For Creating a Social Media Strategy for Your Business

On February 24th, 2012, wrote:

Social media seems to be dominating the lives of Internet users today, with 800 million users alone on Facebook. Other sites like Twitter, LinkedIn, Pinterest, and YouTube don’t seem to be doing too bad, either. It is amidst the rise of this new era of social media that businesses are now adopting new online marketing strategies to promote their products and services. Yes, we’re talking about the increasing importance of having a social media strategy. This post provides some guidelines on creating your own social media strategy, as well as a number of essential tips on marketing on today’s most popular social networks and platforms. Define your goals: Before you take the plunge into social media, it’s important to define your objectives first. What do you really hope to achieve by going social? Do you intend to boost traffic? Would you like to increase your number of followers? Do you aim to promote a new campaign or brand awareness program? – Read the full article