Top 10 Mobile Apps for Online Marketing

On July 27th, 2012, wrote:

The most prolific marketing campaigns today happen on the Internet. After all, why pass up an opportunity to reach out to thousands of people inexpensively and quickly? If you don’t yet have the resources to hire Internet marketing professionals or SEO rockstars, don’t worry: just use your smartphone as your essential marketing tool. Check out these mobile apps that will help you in enhance your presence on the Web and drive your business: Raven Tools It’s a free (but there is a subscription charge) and all-inclusive toolkit, with an on-the-go dashboard for all of the website campaigns you’re managing. Raven Tools also covers SEO indicators often ignored by other similar apps: social mentions, connection between marketing expenditure and incomes. Yelp (for Mobile) Users can interact with business owners in this app, so you should use this to listen to what your customers are saying. Keep checking in to spots where you go often and write good reviews. The ripple effect – Read the full article

Five Simple Ways to Optimize Your Tweets for SEO

On July 19th, 2012, wrote:

Search engine optimization (SEO) is a powerful tactic that any business owner can use to draw traffic to his or her website. Most tech-savvy business leaders and online marketing pros understand the basics of using SEO on blogs and websites. However, the increasing popularity of social networking sites leaves many business leaders wondering if they can use the same SEO tactics that work on blogs when using, say, Twitter and other social media marketing platforms. Optimizing your tweets for SEO purposes requires a combination of SEO savvy and writing skill. After all, a 140-character tweet doesn’t leave much room for the use of bulky keywords. Instead of focusing just on creating SEO-optimized content for Twitter, you need to focus on your overall Twitter strategy. Keep the following tips in mind when crafting tweets and setting up your Twitter profile. A little attention to detail now can pay off big-time in the long run. Choose a relevant handle and account name. Your Twitter – Read the full article

Simple Tips for Brands Using Google+

On June 28th, 2012, wrote:

Using Google+ to get the word out about your brand or business got a whole lot easier with the introduction of Brand Pages. Operating in a similar manner to profiles used by the members who rely upon Google+, Google Brand Pages (or Google+ Local business pages) are a great way for businesses and their customers to interact with one another. Of course, it is essential understand how best to connect with one another, as this will allow brands to grow their influence and pull in new customers. Use the following tips to make certain you stay atop the brand heap on Google+. Research Your Audience Every brand has an audience. It is vital for Internet marketers to determine who that audience is, because failure to do so could mean that all marketing and advertising attempts are not successful. To prevent this from occurring, it is essential that marketers target the groups who are most likely to be interested in the – Read the full article

4 Reasons Why a Business Needs a Pinterest Account

On June 21st, 2012, wrote:

Pinterest has taken the world by storm, and with more and more people signing up to see what all the fuss is about, isn’t it about time that your business was on Pinterest? It Brings Extra Traffic To Your Site A lot of big companies out there aren’t afraid to give stats on how Pinterest is working out for them. Brands such as Sony, for example, have commented that Pinterest is now sending more traffic than veteran social platform Twitter. For Sony, Pinterest is (2,300 followers) sending 2.5 times more than their main Twitter platform with (80,000 followers). If that isn’t value then I don’t know what is! It Represents Another Audience To Market To One of the key reasons why Pinterest seems to be sending so much traffic to sites is thanks to the fact that businesses can clearly market to a select audience. With Pinterest boards available for pretty much any subject, it doesn’t take long for a – Read the full article

How Car Dealers are Marketing on Twitter

On June 20th, 2012, wrote:

Twitter is one of the biggest social media sites in the world and to be frank, it’s rather addictive and fun. It’s also a great platform for car dealerships to establish their brand and participate with current and prospective customers. You can use Twitter as a social media marketing tool to announce any special deals or news about your auto dealership. Experts also believe that a strong social media presence may even influence organic SEO rankings. Here are a few tips to help you make the most of your Twitter account. Your Twitter Handle If you have an official company name, you will want to select that as your Twitter handle. Your handle is also known as username and this will be seen by others. Your Description Every Twitter account has a description field right under your handle, with a brief summary of what you are all about. It’s a good idea to include some prominent keywords in this section. – Read the full article

Case Study: How Social Media Drives New Business

On May 24th, 2012, wrote:

Most businesses nowadays rush to use social media like Facebook and Twitter to interact with their consumers. These platforms also serve as a channel where companies can improve sales through coupons and business deals. Small businesses are increasingly embracing this new venture, as well as chief brands like Virgin and Starbucks. A study by University of Maryland reveals that, the use of social media marketing amongst small businesses has increased to 24 percent, up from 12 percent the previous year. As businesses rush to employ the services of Facebook or Twitter to interact with their customers, many discover that not all strategies work all the time. The following case studies explain how these companies use the above platforms. Starbucks Notably, Starbucks has employed the use of social media platforms perfectly. They currently offer free WiFi to their customers. The company has more than 10 million fans on their Facebook Page. It uses this opportunity to carry out their promotions. For – Read the full article

Digital Marketing 101: Innovative Internet Marketing Trends

On May 7th, 2012, wrote:

Internet marketing is a combination of the technical and the creative side of the Internet. It includes the designing of a marketing strategy for a product, including its development and advertising up to its sales. Internet marketing ties with placement of product in the virtual spheres of customer engagement and streams online. Social Media The growth of social media has given birth to new dynamics of marketing. These websites provide the vital interface between businesses and their target audiences. No longer is representation on all the major outlets a superfluous positive; it has now become essential: a necessity. Garnering a presence in the social media circles – such as Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest – is an effective marketing strategy as millions of users and potential clients log in daily into these channels of virtual interface. All that businesses have to do is maintain a regular, updated presence on such streams and make use of a free, resourceful – Read the full article

Internet Marketing and SEO Tips: How You Can Use Instagram for Business

On May 1st, 2012, wrote:

Like it or not, Instagram is pretty big right now. It’s cool. It’s cross-platform (available for Apple and Android devices). It has a lot of users (about 30 million – and growing). It takes beautiful pictures no matter what your level or experience in photography is. Let’s not forget, too, the fact that the photo sharing app was acquired recently by social networking giant Facebook for approximately $1 billion in cash. If you’re managing or marketing a business, it makes perfect sense to use Instagram as a marketing channel of sorts. The only question is: how? To answer that, Lakeshore Branding came up with this quick guide on how to use Instagram for your business – and enhance your visibility on the Web. If you’ve only gotten started with the app, we hope you find these tips useful; if you’ve been at it for awhile now, let us know in the comment section below how you think Instagram supports your – Read the full article