Lakeshore BrandingSearch results for 'twitter' (page 1 of 48)

How to Build Your Brand on Twitter

lakeshorebranding — Thu, 15 Dec 2011 18:46:46 +0000

Twitter helps companies build their brand by introducing a new method of audience communication. Engaging, brief messages build interest and customer loyalty. In 140 characters or less, a company can inform their audience of their latest products or trivia knowledge. Any useful information will propel companies towards this goal. Tweeting and Marketing Companies can write Tweets that are automatically posted three to five times per day. Experts recommend frequency to keep customers interested. From a single article, companies can probably extract 10 or more tweets that represent the main points of the article. Only 25 to 30 minutes a week is required to generate daily Tweets for an entire week. Successful companies engage in a concept called mutual branding. This concept engages both employees and the company on a mutual page. The employee’s photograph and the corporate logo both exist on the page. The better the employee performs, the better the company looks. Feeds and Retweets Retweets and feeds will - Read the full article

How to Build Your Brand on Twitter is a post from: Lakeshore Branding

Social Media Dashboards – with Customer Relationship Management Features – for Twitter

Chris Campbell — Thu, 17 Nov 2011 17:52:32 +0000

It’s not uncommon for businesses today to use social networks – namely, Twitter and Facebook – as a platform for engaging with customers and managing customer relationships. This development has given rise to an increasing number of social media solutions and dashboards, each promising to streamline all tasks and bring a new level of ease in customer engagement. Let’s take a look at the best of these solutions and their features. MediaFunnel MediaFunnel is a social media suite for businesses and enterprises, with a host of features designed to make Twitter and Facebook accounts easier to manage. One of these distinguishing features is Multiple User Roles, or the ability to assign Administrator, Publisher, and Contributor roles and grant various levels of permission to review or publish tweets and Facebook posts (for greater editorial control and efficiency). Apart from monitoring Twitter and Facebook for mentions and tracking the performance of links via Bit.ly and BudURL, MediaFunnel also enables you to - Read the full article

Social Media Dashboards – with Customer Relationship Management Features – for Twitter is a post from: Lakeshore Branding

Is Twitter Being Left Behind?

Guest Blogger — Fri, 23 Sep 2011 18:20:26 +0000

There have been changes to the services being offered by Google and, more notably, Facebook in the recent days, each trying to amalgamate the service they offer with one similar to Twitter, in that you can subscribe to individuals status updates and posts, regardless of being their friend or not. Facebook Facebook’s introduction of the subscribe feature allows users to follow celebrities and people they have an interest in, introducing a whole new range of settings allowing control over who can see your posts and whose posts you are exposed to on your own news feed. Twitter found itself introducing accessibility to the lives of celebrities when it started in 2006 and had many celebrity endorsements, most notably Stephen Fry. This is the kind of publicity that Facebook and Google can’t possibly replicate. So far, the celebrities I’m suggested to subscribe to consist of Mark Hoppus and Jared Leto, probably due to the lack of take-up from the celebrity world. - Read the full article

Is Twitter Being Left Behind? is a post from: Lakeshore Branding

We Already Have Facebook, Stumble, Twitter, Do We Need +1 More?

Guest Blogger — Thu, 09 Jun 2011 18:35:40 +0000

In mid-March, Google launched a social sharing tool called “+1.” Similar to the Facebook “Like”, +1 was added to search results to improve social relevance for users. It was noted last week that +1 will make its way across the Web in addition to (simply) search, with a widget that allows Web pages to allow +1 sharing. This will link Google profiles to content and websites, and the +1 now aims to put Google in a space where they have strived to be in for the past 5 years: social. Now, what exactly is +1? And why does it even matter? Essentially the +1 button is Google’s version of the “Like.” With hopes to capture a bit of Facebook market share, Google looks to take the world’s information and make it publicly available (according to their mission statement). So what does this mean for you? Well, besides the fact that it’s another way to draw traffic to your blog, the - Read the full article

We Already Have Facebook, Stumble, Twitter, Do We Need +1 More? is a post from: Lakeshore Branding

18 Unconventional Ways to Get More Followers on Twitter

Chris Campbell — Mon, 06 Jun 2011 19:00:45 +0000

There are tons of ways to get more followers on Twitter. Don’t believe us? Do a quick search on Google. Countless articles, blog posts, and presentations will show you how to do just that – and subsequently win support for your business and brand through the popular microblogging / social media service. But if you’re looking for unconventional ways to increase your Twitter follower count, it might not be worth your while to sift through so much online content, only to find the same tips and strategies. So we came up with this list, which we hope differentiates your Twitter social media marketing efforts from that of others – and will just as successfully prompt users to click that green Follow button. 1. Join tweetups. These face-to-face meetings between a local community of Twitter users can help you meet new contacts, find new partners and clients, establish your industry expertise, gain more followers, and say something without a 140-character limit. - Read the full article

18 Unconventional Ways to Get More Followers on Twitter is a post from: Lakeshore Branding

Why Twitter’s “Follower Dashboard” Matters!

Guest Blogger — Wed, 13 Apr 2011 19:02:59 +0000

Paid search is a wonderful advertising platform because it gives you clear-cut analytics for ROI decisions. Twitter, on the other hand, is a wonderful advertising platform because it is still natural and fun. Both paid search and Twitter advertising differ in scope and functional use in the marketing mix; however, Twitter recently announced a tool called the “Follower Dashboard”, which, in conjunction with geo-targeted ads, makes Twitter a very attractive advertising medium. Twitter announced the ability for companies to pay for “Promoted Tweets” earlier in 2010, where Coca-Cola garnered 86 million impressions with a single promoted tweet. Holy! Okay, sure Coca-Cola probably paid out the “Wah-Zoo” for that tweet, but even if they paid half a million dollars (ex: cost-per-engagement, or CPE, at $.10 & $6.06 per 1,000 impressions) for that promoted tweet, it would still be competitive with a paid search of $10 CPA. Okay, Twitter is great, we know. But up until now it was only great for - Read the full article

Why Twitter’s “Follower Dashboard” Matters! is a post from: Lakeshore Branding

9 Twitter Questions You Might Be Too Embarrassed to Ask

Chris Campbell — Wed, 02 Mar 2011 19:45:55 +0000

Say what you will about the power and popularity of social media, but it’s not going to make a number of marketers, business owners, and brand managers stop asking questions about what to do with it. Take Twitter, for instance. Questions about its viability are being asked over and over. If you’re one of those who have to keep asking, don’t be embarrassed. It’s okay to be skeptical. And it’s perfectly natural to scrutinize the immense popularity and business viability of Twitter before you dive in and make it part of your strategy. For the sake of clarity, let’s take on 9 burning questions about Twitter. How can Twitter and its 140-character limit possibly have any real business value? Twitter is more a communications platform than a mere application. And that’s where its value lies. It allows you to easily enter into conversations with other users – conversations where you can listen in, receive precious feedback, share information, and, essentially, - Read the full article

9 Twitter Questions You Might Be Too Embarrassed to Ask is a post from: Lakeshore Branding

Your Quick Guide: Twitter for Link Building

Chris Campbell — Sat, 15 Jan 2011 19:44:22 +0000

Popular microblogging and social networking site Twitter is all the rage now – and for good reason, too. It’s a truly unique platform, one that allows social media and SEO (search engine optimization) – two of the hottest trends in Internet marketing today – to come together, and possibly even support each other. Yes, it is possible. Indeed, Twitter has far more useful qualities than the ability to broadcast what you had for breakfast today. Leverage the social media tool properly and, with best practices in “tweeting”, you might even be able to improve the performance of your link building campaign. That’s right: social media and SEO coming together. Let’s look at some of the many ways in which you can use Twitter for link building: Engage. Using Twitter’s search tool, find the people who matter to your business and start engaging with them. Give them @mentions, send them @replies, retweet their updates or links – all towards the goal - Read the full article

Your Quick Guide: Twitter for Link Building is a post from: Lakeshore Branding

Twitter Tips: Crisis Communications and Online Reputation Management

Chris Campbell — Sun, 09 Jan 2011 19:30:22 +0000

A number of business owners and brand managers use Twitter as a tool for communicating advertising and marketing messages, but the popular social media and microblogging site is also an equally powerful public relations tool. Twitter is especially effective in helping you manage your online reputation and plan your crisis communications strategy. Where before, one turned to PR firms in times of crisis and controversy, sticking to traditional media is no longer enough today. Why? Because: People are making and engaging in conversations 24/7, real-time, on social media networks. People are sharing information and opinion through the Internet now more than ever. Dissatisfied customers (or employees), competitors, and unscrupulous stealth marketers can spread false information or commit brand identity theft as easily as they can push their own agendas. So here Twitter comes to save the day! In cases of crisis that can potentially significantly damage your business or brand, you can leverage this tool to respond, interact, and manage - Read the full article

Twitter Tips: Crisis Communications and Online Reputation Management is a post from: Lakeshore Branding

Your Guide to Creating a Twitter Archive

Chris Campbell — Sun, 26 Dec 2010 19:19:59 +0000

According to a scene in the acclaimed movie, The Social Network, “the Internet is written in ink – (and) not in pencil”. But if that’s really the case, how come it’s close to impossible to browse and search old tweets on Twitter? How come our 140-character text updates seem to have expiration dates on them? Note that we say, “close to impossible”: operative word is ‘close’. Because surely, there must be a way, right? There must be a way somehow to archive your tweets (or someone else’s) so that you could read, search, share, and store them all in one place. And there must be a way to access those precious tweets whenever the Fail Whale pays Twitter servers a visit. Worry not. There is a way. Or ways. Here’s Lakeshore Branding’s quick guide to creating your very own Twitter archive. (While you’re at it, be sure to check out our own Twitter archive!) Twitter archive via WordPress Thanks to - Read the full article

Your Guide to Creating a Twitter Archive is a post from: Lakeshore Branding