Millions of people watch the NFL Super Bowl every year because they love American football. That’s why it’s consistently one of the highest-rated programs every year. Millions more watch it even though they don’t like football.
Those of the second kind watch primarily because of the ads. And why not? So many commercial campaigns have [...]
When Twitter first came out, only few saw its potential as an engagement platform. But this hugely successful microblogging site has since grown to have more than 20 million users in the U.S. (and 50 million worldwide) – with networks that cover individuals, communities, small businesses, and even corporations. Even majority of Fortune 100 companies [...]
So it’s no longer just 60s-era advertising or crime scene investigations where TV is getting material from. The good old tube is also picking up concepts from new avenues and technologies: social media.
After landing a book deal, the popular and witty Twitter serial @ShitMyDadSays was recently picked up by CBS, which intends to produce [...]
Luckily, we here at Lakeshore Branding are no strangers to using twitter, both personally and for business. And even though we advise clients on using Twitter everyday, it’s still good to be reminded of the basics and best-practices of the popular micro-blogging service regarding business use. That said, we’re glad to see Twitter has released [...]
We were poking around making some updates for our client So Cute and Cozy, when we saw that their twitter page was in a beta testing of a new top navagation. Twitter has added a new search feature and drop down that shows the current trending topics.
The industry buzz is that searchability is one [...]
In the book The Tipping Point the author, Malcolm Gladwell, describes it as the little changes that can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or “tipping point” is reached, changing the world.
I have been lucky enough to be involved [...]
States have been trying for years to find ways to collect taxes from online sales, which continue to grow at a rate of about 10 percent a year. States are now losing out on $20 billion annually in taxes they would be collecting if all online sales were happening in physical stores. The Illinois Department [...]
More and more brands are using Facebook to create Fan Pages – and for good reason, too. A Facebook Fan Page is a great online channel for sharing and promoting brand identity, as well as for engaging and interacting with audiences in a community-driven setting. SEO experts will also note that a Fan Page on [...]
