Lakeshore BrandingSearch results for 'twitter trends' (page 1 of 49)

Twitter adds Search Bar and Trends to Profiles

Chris Campbell — Sun, 15 Mar 2009 01:08:19 +0000

We were poking around making some updates for our client So Cute and Cozy, when we saw that their twitter page was in a beta testing of a new top navagation. Twitter has added a new search feature and drop down that shows the current trending topics. The industry buzz is that searchability is one of Twitter’s killer features, and indeed, it looks like the microblogging service is starting to put it more front and center. It looks like the company is either testing it out or doing the gradual rollout thing. Twitter’s focus on search started when the company acquired Summize, a search tool built using Twitter’s developer API (application programming interface) and turned it into the Twitter Search feature. The search for GreenWerks which is another one of our clients showed the current results we have come to enjoy with search.twitter.com. Hooked Up Installs is one of our newer social media clients and was blown away by the - Read the full article

Twitter adds Search Bar and Trends to Profiles is a post from: Lakeshore Branding

SEO Trends to Watch Out for in 2012

Guest Blogger — Mon, 30 Jan 2012 13:09:25 +0000

All website owners aim to land on the first few pages of search engine results, and that’s why various search engine optimization strategies are being implemented. After all, SEO is designed to enhance the search rank position of a business or a brand. Last year, however, website owners and SEO professionals received some serious beating no thanks to the Google Panda update. The search engine giant began changing the algorithms that determined a site’s page rank and search performance. The aim was to promote websites with original high-quality content; it also reduced the effectiveness of content farming, thus giving low preference to websites with low-quality content. A number of legitimate, well-meaning sites, however, were also adversely affected by this update. These changes made by Google have made it difficult for website owners to determine which SEO strategy to adopt – or drop – to make their SEO strategies and campaigns successful. But adjust we must, and move forward to align - Read the full article

SEO Trends to Watch Out for in 2012 is a post from: Lakeshore Branding

This Year’s Hot Trends and Tools in Web Analytics

Guest Blogger — Wed, 21 Sep 2011 18:00:10 +0000

As the digital marketing and tech world become more important to businesses, trends and tools are constantly being developed in an effort to make life easier for both employees and customers alike. Overall, analytics is swinging towards improvement for the user experience, bringing tools that aim to make management and analysis easier for organizations. The user experience trend has grown by leaps and bounds recently as businesses aim to give their customers a better experience. With the increase in the presence of social media, businesses have also been able to make the gap between buyer and seller. Because so many companies are just now starting to value social media as a major marketing tool, they are also experiencing other types of analytics and marketing tools for the first time. The presence of social media in companies’ marketing plans has pushed the value of a good connection between users and the company. The analytics of social media have really started to - Read the full article

This Year’s Hot Trends and Tools in Web Analytics is a post from: Lakeshore Branding

Your Quick Guide: Twitter for Link Building

Chris Campbell — Sat, 15 Jan 2011 19:44:22 +0000

Popular microblogging and social networking site Twitter is all the rage now – and for good reason, too. It’s a truly unique platform, one that allows social media and SEO (search engine optimization) – two of the hottest trends in Internet marketing today – to come together, and possibly even support each other. Yes, it is possible. Indeed, Twitter has far more useful qualities than the ability to broadcast what you had for breakfast today. Leverage the social media tool properly and, with best practices in “tweeting”, you might even be able to improve the performance of your link building campaign. That’s right: social media and SEO coming together. Let’s look at some of the many ways in which you can use Twitter for link building: Engage. Using Twitter’s search tool, find the people who matter to your business and start engaging with them. Give them @mentions, send them @replies, retweet their updates or links – all towards the goal - Read the full article

Your Quick Guide: Twitter for Link Building is a post from: Lakeshore Branding

How the World Searched and Tweeted in 2010 According to Google and Twitter

Chris Campbell — Tue, 14 Dec 2010 18:15:57 +0000

Search giant Google and social media giant Twitter both recently released year-end reports that indicate how the world searched – and tweeted – in 2010. Google Zeitgeist 2010 The annual Zeitgeist report, which represents an aggregation of the search terms that people have typed into Google Search over the past year, offers insight on 2010’s fastest-rising global search trends, in categories that include news and events, people, entertainment, sports, consumer electronics, food and drink, health, maps searches, and even humanitarian aid. Here are some of the search terms that you will find in the Google Zeitgeist 2010. For the complete list, visit the Google Zeitgeist 2010 home page. 10 Fastest Rising 1. Chatroulette: A Russian-based chat website that pairs random strangers from around the world for webcam-based conversations. 2. iPad: Apple’s tablet computer, which was released in April 2010 and generated sales of 3 million units in 80 days. 3. Justin Bieber: The 16-year-old Canadian pop singer who released his - Read the full article

How the World Searched and Tweeted in 2010 According to Google and Twitter is a post from: Lakeshore Branding

New Facebook Profiles, Cartoon Profile Pics, WikiLeaks and Twitter

Chris Campbell — Tue, 07 Dec 2010 14:36:05 +0000

Facebook revamps profile pages Facebook rolled out a new look for the profile pages of its users last Sunday, coinciding with the broadcast of a 60 Minutes interview with its notoriously media-shy CEO Mark Zuckerberg. According to the company, the revamped profile pages now organize personal information in a way that highlights “the important people in your life, and all the things you have in common with that person”. Among the most obvious changes is the appearance of a first line at the top of the profile page that gives a short description of who the person is, as indicated by the user on Facebook. Information such as one’s workplace, school, current location, and birth date also appear on the profile page without having to click a separate tab or link. The Facebook profile redesign also shows a new string of photographs of the user, as tagged by Facebook friends and family. The application tabs – Wall, Info, Photo, Notes, - Read the full article

New Facebook Profiles, Cartoon Profile Pics, WikiLeaks and Twitter is a post from: Lakeshore Branding

Are You Ready for 2011? Internet Marketing Trends to Expect Next Year

Chris Campbell — Thu, 02 Dec 2010 18:50:23 +0000

Are you ready for 2011? As the Internet transforms, so should you. The rate at which technology evolves only means that, no matter how far along you’ve come with your Internet marketing program, there will always be something new to explore. There’ll always be something new to add to the mix. It is in this light that Lakeshore Branding takes a look at a number of online marketing trends expected to take off next year. We present this hoping that you’ll turn these expectations into opportunities – and the opportunities into tools to drive your business. HTML5: As the next major revision of the HTML standard, HTML5 is expected to emerge next year – and beyond – as that which will change the chemistry of the World Wide Web. Under development for much of the last few years, HTML5 will nonetheless continue to usher in the next generation of web development and programming. It will be supported by more browsers, - Read the full article

Are You Ready for 2011? Internet Marketing Trends to Expect Next Year is a post from: Lakeshore Branding

Is Your Social Media Consultant Actually Qualified?

Guest Blogger — Mon, 09 Jan 2012 15:45:10 +0000

More and more companies are realizing the importance of utilizing social media. However, finding the right social media marketing consultant or expert can be a daunting task. Due to the ambiguity of social media and lack of a formal means to measure competency, it seems as though nearly anyone can call themselves a “social media guru”. However, social media is more than sending out tweets or reading blogs. How can a company find an individual who can do more with social media than connect with friends? 5 Qualities of a True Social Media Expert Placing your online reputation in the hands of an unqualified applicant is always a risky situation; however, there are several distinctive qualities that mark a true social media expert. In order to find the most qualified social media expert, keep an eye out for the following indicators: 1. Passion: In general, you should look for an individual that has a passion for social media – they - Read the full article

Is Your Social Media Consultant Actually Qualified? is a post from: Lakeshore Branding

How to Build Your Brand on Twitter

lakeshorebranding — Thu, 15 Dec 2011 18:46:46 +0000

Twitter helps companies build their brand by introducing a new method of audience communication. Engaging, brief messages build interest and customer loyalty. In 140 characters or less, a company can inform their audience of their latest products or trivia knowledge. Any useful information will propel companies towards this goal. Tweeting and Marketing Companies can write Tweets that are automatically posted three to five times per day. Experts recommend frequency to keep customers interested. From a single article, companies can probably extract 10 or more tweets that represent the main points of the article. Only 25 to 30 minutes a week is required to generate daily Tweets for an entire week. Successful companies engage in a concept called mutual branding. This concept engages both employees and the company on a mutual page. The employee’s photograph and the corporate logo both exist on the page. The better the employee performs, the better the company looks. Feeds and Retweets Retweets and feeds will - Read the full article

How to Build Your Brand on Twitter is a post from: Lakeshore Branding

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

Chris Campbell — Tue, 22 Nov 2011 09:39:10 +0000

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. ReviewPush Texas-based ReviewPush markets itself as an “online review management tool for small to large businesses”. It offers a dashboard for monitoring / tracking reviews, protecting your brand and reputation, engaging with customers, and enhancing product offerings and promotions (such as coupons). ReviewPush features include: Continuous social - Read the full article

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools is a post from: Lakeshore Branding