Top 5 Adwords Default Settings to Optimize for Improved Performance

On January 6th, 2012, wrote:

A potential pitfall for many new Adwords advertising is simply the false pretense that Google’s default Adwords settings are in the best interest for all advertisers. That’s simply not the case. Here are a handful of tips that can take just minutes but provide a significant lift in your online advertising campaign performance. 1. Review your location and language settings Google defaults each new campaign to target theUnited StatesandCanada. If you don’t ship internationally, this is a clear opportunity to narrow your targeting. If you are a localized business serving a specific area there is further opportunity to narrow in your focus by targeting a specific state, city or even specific mile radius surrounding your business location. Advanced Tip* If you are targeting multiple countries, set up separate campaigns for each country. Each geographic area will perform differently due to variances in search behavior. Separate campaigns will provide you much deeper insight into each location’s performance and allow for smarter decisions – Read the full article

20 WordPress Plugins That Can Boost The Revenue Of Your Blog

On October 8th, 2010, wrote:

Do you have your favorite WordPress plugins? I have a list of more than 10 ones that I install on every blog. Some help me backup easier, some improve the site speed and other plugins show me detailed stats of what people do on my blogs. All these plugins are great. But they are not the most important ones. The most important plugins for every serious blogger are these which help their blog generate revenue. Of course they can’t magically turn your blog into money machine – you still need to work hard and create great content. These plugins however can significantly boost your revenue – by improving the SEO and user interaction, by helping you to sell more ads, or by letting your users share the blog on social networks. Here is a list of the best ones you can install right now: 1. WP e-Commerce Now it’s easy to turn your WordPress blog into a shopping cart. The – Read the full article